Lots of football fans headed into San Francisco to take part in the Super Bowl mania – and arguably, the biggest draw there is the Super Bowl Experience at the Moscone Center.

This is the busiest day so far this week at the Super Bowl Experience. There were lots of people in Patriots and Seahawks jerseys, but also plenty of Niners jerseys.

Tickets for the fan experience were more expensive. It will be open until 10 p.m.

Alyssa Goard has more in the video player above.