Home » Latest Travel News » San Francisco Joins Boston, Los Angeles, Miami, Houston, New York, and Other Cities in Propelling US Tourism with Significant Growth in Tourist Arrivals from Brazil: Everything You Need to Know
Published on
February 11, 2026
In 2025, San Francisco joined Boston, Los Angeles, Miami, Houston, New York, and other cities in propelling U.S. tourism with significant growth in tourist arrivals from Brazil. This surge can be attributed to each city’s unique attractions and targeted marketing strategies aimed at Brazilian travelers. San Francisco, known for its iconic landmarks such as the Golden Gate Bridge and Alcatraz Island, saw a remarkable 22.4% increase in Brazilian tourists, outpacing other U.S. cities. Meanwhile, Boston, Los Angeles, Miami, and New York continued to attract Brazilian visitors with their vibrant cultural scenes, world-class entertainment, and iconic landmarks. As trade.gov notes, the growth in Brazilian tourism to these cities is a result of enhanced tourism infrastructure, better air travel connectivity, and ongoing promotional efforts to cater to Brazilian tastes. With these cities continuing to evolve their tourism offerings and improve accessibility, this growth in tourist arrivals indicates the potential for continued success in attracting international travelers, particularly from Brazil, in the years to come.
Brazilian Tourism to the U.S. Sees Modest Growth in 2025
In 2025, Brazilian tourism to the U.S. saw a 0.3% increase, reaching 1,685,001 visitors compared to 1,689,292 in 2024. While the growth is modest, it reflects a positive trend amid the broader decline in U.S. travel. Brazilian visitors continue to be drawn to the U.S. for a variety of reasons, including leisure, cultural experiences, business, and family visits. Key attractions such as New York City, Miami, Los Angeles, and Orlando remain prime destinations for Brazilian tourists, offering a mix of iconic landmarks, shopping, entertainment, and vibrant cultural exchanges. According to trade.gov, direct flights between Brazil and major U.S. cities have helped strengthen the connection, with airlines continuing to enhance service to meet the demand. Additionally, the growing Brazilian community in U.S. cities has provided a familiar and welcoming atmosphere for Brazilian tourists, contributing to the steady stream of visitors. As the U.S. continues to invest in its tourism infrastructure and marketing efforts, Brazil remains one of the key markets for international tourism, ensuring that the U.S. remains a top destination for Brazilian travelers. The 2.7% year-over-year growth further indicates potential for continued growth as travel dynamics stabilize.
San Francisco, CA: A 22.4% Increase in Brazilian Tourism
San Francisco saw a remarkable 22.4% increase in Brazilian tourism in 2025, drawing attention amid the broader U.S. tourism decline. The city’s iconic attractions, such as the Golden Gate Bridge, Alcatraz Island, and the bustling Fisherman’s Wharf, have long made it a must-visit destination for international tourists. Brazilian visitors are particularly attracted to the city’s rich cultural offerings, from its diverse neighborhoods to world-class museums like the San Francisco Museum of Modern Art. The city’s dynamic food scene, influenced by its international population, has also become a significant draw for Brazilian food enthusiasts. Recent improvements in infrastructure, such as expanded international flights and better access to key tourist locations, have made San Francisco even more accessible to Brazilian travelers. According to trade.gov, San Francisco’s tourism growth can be attributed to its targeted marketing efforts aimed at the Brazilian market, along with its continued investment in tourism experiences that cater to international visitors. With the city’s commitment to sustainability and eco-friendly tourism, it’s likely that Brazilian tourism will continue to thrive in San Francisco in the years ahead.
State Guide: California
Key Attractions: Golden Gate Bridge, Alcatraz Island, Fisherman’s Wharf, San Francisco Museum of Modern ArtTop Activities: Sightseeing, cultural tours, dining experiences, shoppingBest Time to Visit: Fall (September-November) for mild weather and fewer touristsTravel Tip: Take a scenic drive through Muir Woods National Park or visit Napa Valley for a wine-tasting tour.Boston, MA: A 13.31% Increase in Brazilian Tourism
Boston experienced a 13.31% increase in Brazilian tourism in 2025, making it one of the standout cities for growth. The city’s blend of history, culture, and modernity continues to attract Brazilian travelers, especially with key sites like the Freedom Trail, Boston Common, and the Museum of Fine Arts. Boston’s academic institutions, including Harvard University and the Massachusetts Institute of Technology (MIT), also draw a significant number of Brazilian students and academics who visit for educational purposes. Additionally, Boston’s vibrant Portuguese and Brazilian communities offer a welcoming atmosphere for Brazilian tourists, and recent cultural events such as Brazilian film festivals have helped strengthen this connection. Trade.gov reports that Boston’s growth in Brazilian tourism can be credited to the city’s targeted international outreach and partnerships, including those with Brazilian tour operators and travel agencies. The continued investment in tourism infrastructure, particularly in hotels and transportation options, has also made it easier for Brazilian visitors to explore Boston and its surrounding areas.
State Guide: Massachusetts
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Key Attractions: Freedom Trail, Boston Common, Museum of Fine Arts, Harvard UniversityTop Activities: Historical tours, cultural experiences, museum visits, shoppingBest Time to Visit: Spring (March-May) and Fall (September-November) for festivals and mild weatherTravel Tip: Explore the historic Beacon Hill neighborhood for classic New England charm.Houston, TX: A 10% Increase in Brazilian Tourism
Houston saw a 10% increase in Brazilian tourism in 2025, signaling a growing interest in the Texas city. With its thriving energy sector and international business presence, Houston has become a popular destination for Brazilian professionals and business travelers. Beyond the business sector, Houston’s cultural offerings, including the Museum of Fine Arts, the Houston Museum of Natural Science, and the famous Space Center Houston, have been key attractions for Brazilian visitors. Brazilian tourists are also drawn to the city’s vibrant culinary scene, offering a unique blend of Tex-Mex and international cuisine. Houston has been investing in its tourism infrastructure, with improved airport facilities and transportation links, making the city more accessible for international travelers, including those from Brazil. Trade.gov highlights Houston’s strategic marketing campaigns targeting the Brazilian market, which have led to increased awareness of the city’s attractions. Additionally, Houston’s large Brazilian community continues to act as a draw, helping to foster cultural exchanges and a sense of familiarity for Brazilian tourists, making the city an increasingly popular destination.
State Guide: Texas
Key Attractions: Museum of Fine Arts, Space Center Houston, Houston Museum of Natural ScienceTop Activities: Museum tours, cultural experiences, dining, shoppingBest Time to Visit: Spring (March-May) and Fall (September-November) for pleasant weatherTravel Tip: Explore Galveston for a beachside getaway or take a day trip to Big Bend National Park for scenic views.Los Angeles, CA: A 5.52% Growth in Brazilian Tourism
Los Angeles experienced a 5.52% increase in Brazilian tourism in 2025, reflecting the city’s continued dominance as a top destination for international travelers. Known for its world-class entertainment industry, including Hollywood, Universal Studios, and the Hollywood Walk of Fame, Los Angeles continues to be a major draw for Brazilian tourists seeking a taste of movie magic. Venice Beach, Santa Monica Pier, and the iconic Griffith Observatory also remain significant attractions, offering both beach and cultural experiences. In addition to these well-known sites, Los Angeles’ growing status as a cultural and fashion hub appeals to Brazilian visitors looking for shopping, dining, and art. Trade.gov attributes this growth to Los Angeles’ targeted outreach to the Brazilian market, including partnerships with Brazilian airlines for direct flights and tailored promotional campaigns. The city’s vibrant Latin American community, particularly the Brazilian population, adds to its appeal, providing Brazilian visitors with a sense of connection and community. The continued development of tourism infrastructure, including new hotels and attractions, ensures that Los Angeles remains a top choice for Brazilian tourists.
State Guide: California
Key Attractions: Hollywood, Universal Studios, Griffith Observatory, Santa Monica PierTop Activities: Movie studio tours, sightseeing, shopping, diningBest Time to Visit: Fall (September-November) for fewer crowds and comfortable temperaturesTravel Tip: Spend a day exploring Venice Beach or hiking to the Hollywood Sign for panoramic city views.Miami, FL: A 9.34% Increase in Brazilian Tourism
Miami saw a 9.34% increase in Brazilian tourism in 2025, continuing its reputation as a prime destination for Brazilian travelers. Miami’s proximity to Brazil and its status as a cultural and business hub for the Latin American community make it an attractive option for Brazilian tourists. The city’s world-famous beaches, such as South Beach, and its vibrant nightlife draw Brazilian visitors looking for both relaxation and excitement. Additionally, the city’s art scene, epitomized by the Wynwood Walls and the Perez Art Museum, appeals to Brazilian tourists with an interest in contemporary culture. Miami’s luxury shopping districts, including Lincoln Road and Bal Harbour Shops, have also seen an increase in Brazilian visitors, particularly during peak seasons. According to trade.gov, Miami’s targeted marketing efforts in Brazil, including partnerships with Brazilian airlines and travel agents, have played a significant role in this growth. The city’s continued investment in infrastructure, such as expanded hotel offerings and upgraded airports, ensures that Miami remains a top destination for Brazilian tourists seeking a mix of leisure, culture, and shopping.
State Guide: Florida
Key Attractions: South Beach, Wynwood Walls, Perez Art Museum, Lincoln RoadTop Activities: Beach vacations, art tours, shopping, nightlifeBest Time to Visit: Winter (December-February) for mild weather or Summer (June-August) for family vacationsTravel Tip: Don’t miss the scenic beauty of the Florida Keys or explore Everglades National Park for an eco-tourism experience.New York, NY: A 7.44% Increase in Brazilian Tourism
New York City experienced a 7.44% increase in Brazilian tourism in 2025, making it one of the most visited U.S. cities by Brazilian tourists. Known for its iconic landmarks, including the Statue of Liberty, Central Park, and Times Square, New York offers a blend of history, culture, and modernity that attracts millions of Brazilian visitors. The city’s vibrant arts and theater scene, including Broadway shows and world-class museums like the Metropolitan Museum of Art and the Museum of Modern Art, have continued to captivate Brazilian tourists with a penchant for culture. The annual Brazilian Day Parade in New York, which celebrates Brazilian culture, is a key event that further strengthens the city’s bond with Brazil. Trade.gov reports that New York’s growth in Brazilian tourism is partly due to continued air travel connectivity between Brazil and the U.S., along with marketing campaigns that highlight the city’s diverse offerings for Brazilian travelers. With its broad appeal and constant renewal of attractions and events, New York is well-positioned to maintain its popularity among Brazilian tourists in the years to come.
State Guide: New York
Key Attractions: Statue of Liberty, Central Park, Times Square, BroadwayTop Activities: Theater shows, sightseeing, museum visits, shoppingBest Time to Visit: Spring (March-May) and Fall (September-November) for festivals and mild weatherTravel Tip: Visit the High Line for an elevated urban park experience or enjoy a walk across the Brooklyn Bridge.U.S. Cities See Significant Growth in Brazilian Tourism Amid National Decline
Several U.S. cities experienced notable growth in Brazilian tourism in 2025, despite the overall decline in U.S. travel. San Francisco led the way with a 22.4% increase, driven by its iconic landmarks like the Golden Gate Bridge and expanding tourism infrastructure. Boston also saw a 13.31% rise, attracting Brazilian tourists with its rich history, including the Freedom Trail and Harvard University. Houston followed closely with a 10% increase, thanks to its cultural offerings such as the Museum of Fine Arts and the growing business sector. Los Angeles saw a modest 5.52% increase, maintaining its appeal with attractions like Universal Studios and Hollywood. Miami experienced a 9.34% increase, continuing to draw Brazilian tourists with its famous beaches, vibrant nightlife, and art scene. New York, with a 7.44% increase, remains a top destination for Brazilian visitors due to its iconic sites such as Times Square and Broadway. These cities have successfully attracted Brazilian tourists through targeted marketing campaigns, improved tourism infrastructure, and offerings that cater to Brazilian tastes. As noted by trade.gov, their continued growth signals resilience and opportunities for further strengthening the U.S.-Brazil tourism relationship.City20242025Absolute ChangeYOY Growth (%)San Francisco, CA10,09512,356+2,261+22.40%Boston, MA29,82333,791+3,968+13.31%Houston, TX50,52255,574+5,052+10.00%Los Angeles, CA60,06463,382+3,318+5.52%Miami, FL471,211515,204+43,993+9.34%New York, NY192,739207,081+14,342+7.44%
In 2025, San Francisco, Boston, Los Angeles, Miami, Houston, New York, and other cities propelled U.S. tourism with significant growth in tourist arrivals from Brazil. This growth was driven by unique attractions, improved connectivity, and targeted marketing.
Conclusion
San Francisco joined Boston, Los Angeles, Miami, Houston, New York, and other cities in propelling U.S. tourism with significant growth in tourist arrivals from Brazil in 2025. This impressive growth was driven by the cities’ ability to leverage unique attractions, strengthen air travel connections, and implement targeted marketing strategies. As noted by trade.gov, these efforts have not only attracted more Brazilian tourists but also positioned these cities as top destinations for international visitors. With continued investments in tourism infrastructure and more tailored experiences for Brazilian travelers, these cities are well-poised to sustain their growth and further enhance their appeal in the coming years.
