Canon USA has posted up a video with Los Angeles Rams Director of Video Sam Lack and how they utilize the Canon EOS Cinema ecosystem to deliver everything from game day hype videos to player documentaries.
Their content is used for documentaries, infinity screens at SoFi Stadium, ticketing and marketing campaigns, and published on various platforms like Rams.com, YouTube, Instagram, TikTok, X, Facebook, and local TV affiliates.
This case study breaks down how the Rams manage a run-and-gun sports environment using a kit that consists of the EOS C80, EOS C400, EOS C70, and EOS C300 cameras.
The team uses a range of Canon lenses, including RF photo lenses (15-35mm F2.8, 24-105mm F2.8, 70-200mm F2.8), cine-servo lenses (17-120mm, 25-250mm), as well as the Canon 45X
For shows like “The Coach McVay Show,” they use a three-camera setup, often controlled remotely with the Canon Multi-Camera Control App on a tablet.
Matthew Allard is a multi-award-winning, ACS accredited freelance Director of Photography with over 35 years’ of experience working in more than 50 countries around the world.
He is the Editor of Newsshooter.com and has been writing on the site since 2010.
Matthew has won 51 ACS Awards, including six prestigious Golden Tripods. In 2016 he won the Award for Best Cinematography at the 21st Asian Television Awards.
Matthew is available to hire as a DP in Japan or for work anywhere else in the world.