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Strippies, a first-of-its-kind AI-native wellness brand, officially launches with two innovative oral strip formulations: Sleep and Energy. The company is debuting both products at Expo West 2026, the natural products industry’s largest annual event. Strippies was born from a personal need, with CEO Brooke Bytheway seeking a simple, convenient way to access wellness products. The brand’s oral strips offer faster absorption, superior bioavailability, and precise dosing in a discreet, portable format.
Why it matters
Strippies represents a new approach to wellness products, leveraging AI-driven formulation to deliver efficacious and scientifically-backed supplements. In a market where clean, traceable ingredients are now the baseline, the brand is setting a new standard by combining rigorous research with intelligent, technology-driven product development.
The details
Strippies’ oral strips use sublingual delivery to transfer nutrients directly through the mouth, offering faster absorption and superior bioavailability compared to traditional capsules and powders. The company’s AI-driven approach analyzes thousands of clinical studies, ingredient interactions, and efficacy data to identify optimal ingredient combinations and ratios. Strippies also monitors social and market trends to ensure its products remain relevant to modern consumers.
Strippies officially launched in March 2026.The company is debuting its Sleep and Energy oral strip products at Expo West 2026.
The players
Strippies LLC
A first-of-its-kind AI-native wellness brand that has launched two innovative oral strip formulations: Sleep and Energy.
Brooke Bytheway
The CEO of Strippies, who created the brand out of a personal need for simple and convenient wellness products.
Max Ninthara
The COO of Strippies, who oversees the company’s AI-driven approach to product development and operations.
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What they’re saying
“Real life doesn’t work that way. I wanted something simple – a way to have what you need, exactly when you need it.”
— Brooke Bytheway, CEO, Strippies LLC
“We’re using AI intentionally to bring the best product to market at the best value. From ingredient sourcing to manufacturing to marketing and distribution, AI gives us superpowers — and we pass those savings back to consumers.”
— Max Ninthara, COO, Strippies LLC
What’s next
Strippies plans to continue expanding its product line and distribution channels to make its innovative oral strip formulations more widely available to consumers.
The takeaway
Strippies is disrupting the supplement industry by leveraging AI-driven product development to deliver efficacious, scientifically-backed wellness products in a convenient and discreet format. The brand’s focus on innovation and consumer-centric design sets a new standard for the future of the wellness industry.