Your Netflix subscription is getting more expensive.
The streaming giant just adjusted its pricing structure for the second time in just over a year.
Every subscription tier is being raised by at least $1.
The bottom tier, which includes ads, will now cost you $8.99 each month. The ad-free standard plan is jumping to $19.99 per month. The premium plan is going up to $26.99 each month. Add on features, like extra users, are going up $1 per month.
The company is staggering the rollout of price changes. New members have already seen those higher prices implemented. Existing users will receive an email in the next few weeks, and the price adjustment will be applied roughly a month later.
Netflix plans to spend $20 billion on content this year and expects overall revenue to top $50 billion in 2026.
The company has justified price increases in the past, citing the amount of content it offers and a need to invest in new projects.
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