BAKERSFIELD, Calif. (KBAK/KBFX) — A growing number of Gen-Z consumers are rethinking their relationship with alcohol, and many social spaces are feeling an impact.
Restaurants and bars are seeing a decline in revenue as younger patrons chose non-alcoholic options.
Experts say a shift in values has the younger generation focusing on wellness, reshaping what a night out looks like.
Co-founder and CEO of reframe Vedant Pradeep, joined ARC Bakersfield to break down how this change in social culture is impacting the future of dining out.