Everlane spokesperson Kenneth Loo shared a statement with SFGATE on the company’s impending departure. “As part of a broader effort to bring teams together, Everlane has made the decision to consolidate operations in Los Angeles, with a centralized office planned by August,” the statement read. “… We’re proud of what we’ve built in San Francisco and are looking ahead to this next chapter in Los Angeles to continue building with greater alignment across the business.”
Loo added that “San Francisco-based employees have been offered relocation support or the option to transition to remote roles.”
Initially, the Gazetteer reported that Everlane was being evicted, based on an unlawful detainer that was filed in the San Francisco Superior Court on April 2. The claim was disputed by the company. “Everlane has been in ongoing, good faith discussions with its landlords regarding its San Francisco office. We can confirm the recent filing was a routine procedural step in that process and not adversarial,” said the statement shared by Loo.
Launched in 2011 by Jesse Farmer and Michael Preysman, the company gained attention for selling sustainable basics directly to consumers and for its “radical transparency” pricing model, which broke down production costs — including the cost of materials, hardware, labor, duties, transport and markup — and made them visible to consumers.
In October 2017, the company was profiled in a New Yorker article, where — while espousing the simplicity of the brand’s offerings — Preysman shared, somewhat confusingly as the company’s co-founder, that, “You do not get laid in Everlane.”
In 2020, the company’s ethical and sustainable claims came under fire. A New York Times article revealed accusations of racist behavior from former employees, as well as the company’s alleged failure “to track greenhouse gases across its entire line” and minimize water use.