Lululemon is getting in the game.
The athleisure brand announced it has teamed up with the NFL for a new apparel partnership featuring all 32 teams.
The collection launches on Tuesday and will feature men’s and women’s apparel in some of the company’s most iconic styles, all showcasing team logos.
Fans can shop the collection on the NFL’s online shop, Fanatics and team retail locations, including online and at stadium retail stores.
“True NFL fans wear their pride. For them, fan gear is more than apparel, it’s a badge of loyalty and a way to instantly connect with a community that is like a family,” said Celeste Burgoyne, President, Americas and Global Guest Innovation, lululemon, in a press release. “We looked to honor that passionate devotion and are thrilled to be part of that ritual found throughout the NFL season.”
Former NFL stars like Joe Montana, Nick Foles, Ryan Clark and Emmanuel Acho joined Lululemon as part of the “Welcome to the Fam Club” brand campaign, which spotlights the families behind the athletes.
Joe Montana and his family for the Lululemon NFL Collection. (NFL/Lululemon)
Nick and Tori Foles for the Lululemon NFL Collection. (NFL/Lululemon)
Lululemon has stepped into the world of professional sports in recent years. It announced a similar partnership with the NHL last year and has deals with athletes like F1 champion Lewis Hamilton, tennis star Frances Tiafoe and golfer Max Homa.