RAMSAY PARK.. MR KSBW AN8…### A NEW REPORT SHOWS JUST HOW MUCH THE CALIFORNIA RODEO SALINAS IMPACTS OUR LOCAL ECONOMY… THE REPORT PUT OUT BY “BEACON ECONOMICS” SHOWS THE RODEO BROUGHT IN ALMOST 22 MILLION DOLLARS LAST YEAR. THAT’S UP AROUND 4 MILLION COMPARED TO THE YEAR BEFORE. THE REPORT INCLUDED SPENDING BY VISITORS…LABOR INCOME AND JOB CREATION. THEY SAY ABOUT 90-THOUSAND PEOPLE ATTENDED THE RODEO WITH AN AVERAGE OF 160 DOLLARS SPENT PER PERSON. BEYOND ITS ECONOMIC IMPACT… THE RODEO DISTRIBUTED APPROXIMATELY 850- THOUSAND DOLLARS TO MO
California Rodeo Salinas boosts local economy with $22 million impact
Updated: 11:23 AM PDT Apr 9, 2026
The California Rodeo Salinas brought in nearly $22 million to the local economy last year, according to a new report from Beacon Economics. The report revealed that the rodeo’s economic impact included spending by visitors, labor income, and job creation. Approximately 90,000 people attended the event, spending an average of $160 per person. Beyond its financial contributions, the rodeo distributed approximately $850,000 to more than 40 nonprofits, schools, and service groups. It also supported scholarships and youth programs, further benefiting the community.
SALINAS, Calif. —
The California Rodeo Salinas brought in nearly $22 million to the local economy last year, according to a new report from Beacon Economics.
The report revealed that the rodeo’s economic impact included spending by visitors, labor income, and job creation. Approximately 90,000 people attended the event, spending an average of $160 per person.
Beyond its financial contributions, the rodeo distributed approximately $850,000 to more than 40 nonprofits, schools, and service groups. It also supported scholarships and youth programs, further benefiting the community.