Disneyland, Disney World and other Disney theme parks around the globe are committed to using artificial intelligence to enhance creativity, increase productivity and improve profitability, Disney officials said during the company’s latest earnings report.
New Disney CEO Josh D’Amaro and CFO Hugh Johnston discussed how Disney theme parks plan to use AI on Wednesday, May 6 during the company’s second quarter earnings call.
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D’Amaro and Johnston laid out four ways Disney parks will use AI technology.
Reduce the complexity around planning and booking theme park vacations
Help families optimize their time during theme park visits
Tailor hyper-personalized theme park experiences to what visitors want
Forecast Disneyland labor demand to improve cost management and visitor experiences
D’Amaro presided over his first investors call as Disney CEO after previously running the company’s theme park division and serving as the Disneyland resort president.
Disney’s theme park division reported record revenue during the latest fiscal quarter.
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Disneyland and Disney World attendance is expected to improve in the current quarter after declining 1% during the most recent quarter.
Spending increased 5% at Disneyland and Disney World during the latest quarter.