Natural Products Expo West, produced by New Hope Network, brought together more than 66,000 registered leaders from the health and wellness sector at the Anaheim Convention Center (March 3-6, 2026). The event is recognized as the premier gathering for the natural and organic products industry.
More than 3,200 brands showcased the latest innovations in the natural products industry—valued at nearly $342 billion—spanning food and beverages, health and beauty, lifestyle, vitamins, supplements, raw ingredients, and solution providers.
In the snack category alone, 196 companies displayed healthy sweets and snacks, many of them debuting new products that will soon hit store shelves.
Notably, among this year’s new features, the trade show included The Snack Lab, a dedicated space to explore the latest “better-for-you” snacking trends. Located on the third floor of the exhibit hall, brands presented innovative products that blend wellness, flavor, and indulgence, redesigning the snacking experience and highlighting the next generation of delicious, guilt-free options.
The major protagonists of this 45th edition of Natural Products Expo West were protein and fiber—two powerhouse ingredients reflecting the consumer’s search for wellness.
About Natural Products Expo West 2026
The event was characterized by its energy and sense of community, offering a unique opportunity to connect, share ideas, and build relationships that drive the industry forward.
With representation from more than 110 countries across 26 pavilions, the show demonstrated the sector’s incredible global reach and diversity. The event recorded an increase in attendance from countries such as Japan, Peru, and Spain, bringing fresh perspectives, unique innovations, and dynamic energy to the show floor.
This international presence underscored the growing global momentum and shared commitment to advancing health and wellness worldwide.
“Expo West was vibrant this year, and the energy throughout the show floor was incredible. Seeing so many key retail partners, industry leaders, and brands aligned with our mission in one place was truly revitalizing; a powerful reminder of the momentum moving the natural products industry.” – Kim Larsson, Painterland Sisters.
Attending buyers ranged from natural, specialty, and independent retailers to mass-market and big-box stores such as The Fresh Market, DoorDash, Hungryroot, REVOLVE, Sam’s Club, Target, Whole Foods Market, Walmart, and many more, all in search of the most innovative natural and organic brands and products.
Educational Program at Expo West 2026
Expo West also hosted more than 100 educational sessions over four days, serving as a source of inspiration for companies seeking expert advice on trending topics such as sports nutrition, regenerative agriculture, women’s health, functional products, and business strategies. Programming for Climate Day and the new CPG (Consumer Packaged Goods) Innovation Summit provided practical insights designed to help companies advance and test new ways of operating.
The highlight of the program, the “State of Natural & Organic” keynote, brought together ten prominent industry professionals for a high-impact informational session.
Jeff D’Entremont, Senior Vice President of Informa Health and Nutrition, commented: “Expo West is the premier destination for CPG innovation, where companies showcase their creativity, connect with industry leaders, and launch products that redefine supermarket shelves.
It’s a place where ideas come to life, partnerships are forged, and the next big trends are shaped. By fostering collaboration and providing actionable strategies, we empower brands to adapt to the changing consumer landscape and lead the future of the industry with confidence and purpose.”
Natural Products Expo West 2027
For 2027, Natural Products Expo West will return to Anaheim from March 2 to 5.
Natural Products Expo West is the leading trade show in North America for natural, organic, and healthy products. The annual event unites industry professionals, showcasing the latest in food, beverages, supplements, personal care, household goods, and sustainable packaging solutions.
Expo West attracts a diverse audience, including retailers, manufacturers, distributors, suppliers, media, and wellness enthusiasts, providing a platform to discover trends, connect with thousands of exhibitors, and stay ahead of market demands.