Handwritten notes. Free product samples. Email responses to questions. And in some cases (shout-out to Surfing Cowboys in Malibu), an old-school phone call to discuss a gift item.

This is the kind of service that sets local businesses apart, offering personalized experiences you won’t find on Amazon.

From independent artists working at home to brands manufacturing in downtown Los Angeles, these businesses offer a diverse range of products and services that reflect the unique character of our city, which has been affected by wildfires, ICE raids and a struggling economy.

The gifts I’ve included here are all from Los Angeles-based businesses. They carry a personal touch — a connection to the people and the city. Some are handmade while others are manufactured, but all of them are a part of our city’s unique fabric.

Let’s keep it going and support small businesses in Los Angeles this holiday season. Our connection to one another is our strength.

If you make a purchase using some of our links, the L.A. Times may be compensated. Prices and availability of items and experiences in the Gift Guide and on latimes.com are subject to change.