BAKERSFIELD, Calif. (KBAK/KBFX) — As the holiday season approaches, consumers are urged to be vigilant against scams while shopping for gifts or making donations. Joe Ducey from the Better Business Bureau emphasized the importance of awareness, stating that scammers are actively seeking opportunities to exploit unsuspecting individuals. “It’s important to remember that scammers are out there looking to take advantage,” Ducey said. The Better Business Bureau advises consumers to verify the legitimacy of charities and retailers before making any transactions to protect themselves from potential fraud.
