Erin, people wait all year long for this event and it takes about *** year to prepare for, but in the end it is all worth it. We are just days away from the California Rodeo Salinas. This event brings thousands of people from all over the world. It is the biggest rodeo in California and ranks number 15 out of over 700 in the country. We had an economic impact report this year with Peak in Economics, and it showed that we have $21.8 million of economic output that goes out into the community. On things that happen here, but also in all the surrounding shops and things around us. Besides bringing in millions of dollars in economic output, they work with several organizations and give $850,000 to be distributed to local nonprofits. We collaborate with over 40 different organizations, nonprofits, local schools. They help run our concession booths. They help us put on the event, help with security. Help with parking. So without them we couldn’t put on our event. One of those nonprofits that benefits from the rodeo is Hope Horses and Kids. It brings our team together. It’s *** good opportunity for us to get out into the community and see all the people in our community come together. We get 25% of whatever we sell out of our booth and It’s ***, it’s ***, it’s great for the budget, you know, it helps us. We’re we’re *** nonprofit and as you know, we’re always out there hustling, trying to feed the horses and keep programs going. The funds that they receive goes to helping fund the programs and taking care of the animals and keep up with the facility. The event kicks off this Wednesday, July 15th through the 19th. Reporting in Selena’s Jacqueline Quinonez KSVW Action News Eight.
California Rodeo Salinas kicks off, bringing millions in revenue and nonprofit support
The California Rodeo Salinas begins this week, generating millions in economic output and supporting local nonprofits through community collaboration.
Updated: 6:12 PM PDT Jul 13, 2026
The California Rodeo Salinas, the largest rodeo in California and ranked 15th out of more than 700 in the country, kicks off this week, drawing thousands of visitors and generating millions of dollars in economic impact for Salinas and surrounding areas. According to an economic impact report by Beacon Economics, the event contributes $21.8 million in economic output to the community, including local businesses and shops. “We had an economic impact report this year with Beacon Economics, and it showed that we have $21.8 million of economic output that goes out to the community based on things that happen here but also in the surrounding shops and things around us,” General Manager of California Rodeo Salinas, Barbara Causley said. Beyond its economic impact, the rodeo collaborates with over 40 organizations, distributing $850,000 annually to local nonprofits, schools, and other groups that help run the event. “We collaborate with over 40 different organizations, non-profits, local schools. They help run our concession booths, they help us put on the event, help with security, help with parking, so without them we couldn’t put on our event,” Causley said. One of the nonprofits benefiting from the rodeo is Hope, Horse and Kids, which uses the funds to support its programs and care for its animals. “It brings our team together. It’s a good opportunity for us to get out into the community and see all the people in our community come together,” a representative from the nonprofit, Lori Tuttle, said. “We get 25% of whatever we sell out of our booth, and it’s great for the budget. It helps us. We’re a nonprofit, and as you know, we’re always out there hustling, trying to feed the horses and keep programs going,” the representative added. The funds received by the nonprofit go toward maintaining their facility, caring for animals, and supporting their programs. The California Rodeo Salinas runs from Wednesday, July 15, through Sunday, July 19.
SALINAS, Calif. —
The California Rodeo Salinas, the largest rodeo in California and ranked 15th out of more than 700 in the country, kicks off this week, drawing thousands of visitors and generating millions of dollars in economic impact for Salinas and surrounding areas.
According to an economic impact report by Beacon Economics, the event contributes $21.8 million in economic output to the community, including local businesses and shops.
“We had an economic impact report this year with Beacon Economics, and it showed that we have $21.8 million of economic output that goes out to the community based on things that happen here but also in the surrounding shops and things around us,” General Manager of California Rodeo Salinas, Barbara Causley said.
Beyond its economic impact, the rodeo collaborates with over 40 organizations, distributing $850,000 annually to local nonprofits, schools, and other groups that help run the event.
“We collaborate with over 40 different organizations, non-profits, local schools. They help run our concession booths, they help us put on the event, help with security, help with parking, so without them we couldn’t put on our event,” Causley said.
One of the nonprofits benefiting from the rodeo is Hope, Horse and Kids, which uses the funds to support its programs and care for its animals.
“It brings our team together. It’s a good opportunity for us to get out into the community and see all the people in our community come together,” a representative from the nonprofit, Lori Tuttle, said.
“We get 25% of whatever we sell out of our booth, and it’s great for the budget. It helps us. We’re a nonprofit, and as you know, we’re always out there hustling, trying to feed the horses and keep programs going,” the representative added.
The funds received by the nonprofit go toward maintaining their facility, caring for animals, and supporting their programs.
The California Rodeo Salinas runs from Wednesday, July 15, through Sunday, July 19.