Home » America Travel News » Oakland Joins San Francisco, San Diego, Long Beach, San Jose, Palm Springs, and Others in Skyrocketing Californian Tourism Growth with Record Surge in Tourist Arrivals and Revenue in US: Everything You Need to Know
Published on
November 6, 2025
Oakland Joins San Francisco, San Diego, Long Beach, San Jose, Palm Springs, and Others in Skyrocketing Californian Tourism Growth, with Record Surges in Tourist Arrivals and Revenue Driven by Cultural and Eco-Tourism. As travelers increasingly seek sustainable and immersive experiences, Oakland’s commitment to eco-conscious travel initiatives has made it an attractive destination. This surge underscores the broader trend of California’s tourism sector thriving through cultural and environmental tourism, reinforcing the state’s position as a global tourism leader.
Oakland: A Cultural Hotspot Leading the Way in Eco-Tourism
In 2024, Oakland attracted approximately 3.4 million visitors, contributing around US$583 million in direct visitor spending. The city’s tourism industry supports about 5,548 jobs. Oakland’s tourism sector is bolstered by its vibrant arts scene and diverse cultural offerings, with iconic locations such as Jack London Square and Lake Merritt. While the city faced slight decreases in visitor spending compared to previous years, its commitment to sustainability and eco-conscious travel continues to make it an attractive destination. Oakland is actively promoting green accommodations and eco-friendly tours, which resonates with travelers looking for responsible and immersive travel experiences. The city remains a cultural hub that attracts both locals and visitors from around the world.
City Guide – Oakland
Main City: OaklandKey Attractions: Jack London Square, Lake Merritt, Oakland Museum of CaliforniaBest Time to Visit: Spring to fall for mild temperatures and outdoor eventsMajor Festivals & Events: Oakland Art Murmur (monthly), Oakland Pride FestivalVisitor Focus: Art lovers, eco-tourists, cultural enthusiastsSan Francisco: The Iconic City That’s Redefining Sustainable Travel
In 2024, San Francisco saw 23.06 million visitors, bringing in a record US$9.26 billion in tourism revenue. The city’s tourism sector is a major contributor to its economy, supporting nearly 62,000 jobs. As one of the top tourist destinations in the U.S., San Francisco offers a wide array of iconic attractions, including the Golden Gate Bridge and Alcatraz Island. The city is renowned for its diverse culture, eco-conscious initiatives, and sustainability-focused tourism practices. Although international visitor numbers slightly declined, the city’s robust tourism infrastructure and commitment to green travel practices ensure its continued appeal to both leisure and business travelers.
City Guide – San Francisco
Main City: San FranciscoKey Attractions: Golden Gate Bridge, Alcatraz Island, Fisherman’s WharfBest Time to Visit: May to October for warmer weather and full tourist experienceMajor Festivals & Events: San Francisco International Film Festival, Pride Parade, tech conferencesVisitor Focus: Culture lovers, business travelers, eco-touristsSan Diego: Year-Round Sunshine and Sustainability in Southern California
In 2024, San Diego attracted approximately 32 million visitors, who contributed an impressive US$14.6 billion in visitor spending. The city remains a popular year-round destination, supported by its year-round warm climate and family-friendly attractions. San Diego is home to some of the country’s most famous landmarks, such as the San Diego Zoo and Balboa Park. The city is also committed to sustainability, with eco-friendly resorts, green energy programs, and nature-based experiences. Its continued growth reflects the increasing demand for both eco-tourism and cultural tourism, positioning San Diego as a top destination for responsible travelers seeking diverse and engaging experiences.
City Guide – San Diego
Main City: San DiegoKey Attractions: San Diego Zoo, Balboa Park, La Jolla CoveBest Time to Visit: March to May or September to November for mild weatherMajor Festivals & Events: Comic-Con International, San Diego Bay Wine & Food FestivalVisitor Focus: Families, beach lovers, eco-tourism enthusiastsLong Beach: Southern California’s Eco-Friendly Waterfront Paradise
In 2024, Long Beach saw a substantial rise in tourism, generating an estimated US$1.97 billion in economic impact from visitor spending. The city remains a vital player in Southern California’s tourism market, attracting visitors with its iconic waterfront attractions, including the Queen Mary and the Aquarium of the Pacific. Long Beach has positioned itself as a leader in eco-tourism, focusing on sustainable tourism practices, clean energy initiatives, and eco-friendly events. These efforts are helping to attract eco-conscious tourists while also supporting business travelers. As the city continues to expand its tourism infrastructure, Long Beach is poised to become a top destination for both leisure and responsible tourism.
City Guide – Long Beach
Main City: Long BeachKey Attractions: Queen Mary, Aquarium of the Pacific, Long Beach Museum of ArtBest Time to Visit: Spring and early summer for mild weather and fewer crowdsMajor Festivals & Events: Long Beach Grand Prix, the Long Beach International Film FestivalVisitor Focus: Cultural tourists, outdoor adventurers, eco-conscious travelersSan José: Silicon Valley’s Thriving Hub for Business and Leisure
San José, with its position at the heart of Silicon Valley, welcomed around 21.2 million visitors in 2024, generating approximately US$2.8 billion in visitor spending. The city’s tourism sector supports about 23,000 jobs, making it a vital contributor to the local economy. As the gateway to Silicon Valley, San José attracts tech enthusiasts, business travelers, and cultural tourists. The city’s growing popularity is driven by attractions like the Winchester Mystery House and the Tech Interactive Museum. San José also emphasizes sustainability, offering eco-friendly tours and green initiatives that appeal to travelers seeking responsible travel options in an urban setting.
City Guide – San José
Main City: San JoséKey Attractions: Winchester Mystery House, Tech Interactive, San José Museum of ArtBest Time to Visit: Autumn (September to November) for mild weather and fewer touristsMajor Festivals & Events: Silicon Valley tech conventions, San José Jazz FestivalVisitor Focus: Business travelers, tech enthusiasts, families seeking cultural experiencesGreater Palm Springs: The Ultimate Desert Oasis for Eco-Luxury Seekers
In 2024, Greater Palm Springs saw about 7.4 million visitors, generating US$7.4 billion in visitor spending, reflecting its rising status as a top destination for both luxury seekers and eco-tourism enthusiasts. The region benefits from its reputation as a desert oasis, attracting visitors to its luxury resorts, desert adventures, and outdoor activities. The Coachella Festival remains one of the largest draws, along with activities like hiking in the San Jacinto Mountains. Greater Palm Springs continues to focus on green initiatives, including eco-friendly resorts and green tours, making it a prime destination for eco-conscious travelers seeking relaxation and adventure in a beautiful desert setting.
City Guide – Greater Palm Springs
Main Cities: Palm Springs, Palm Desert, La QuintaKey Attractions: Coachella Valley, San Jacinto Mountains, luxury resortsBest Time to Visit: November to April for cooler desert climateMajor Festivals & Events: Coachella Music & Arts Festival, Modernism WeekVisitor Focus: Luxury seekers, adventure lovers, eco-touristsBoosting Tourism Across US Counties
Counties across US are boosting tourism by investing in infrastructure, cultural events, and eco-tourism. By highlighting unique attractions and historical sites, they attract visitors while promoting sustainability. Festivals, art exhibitions, and outdoor activities foster community engagement, driving economic growth. Additionally, eco-friendly initiatives cater to the rising demand for responsible travel, ensuring tourism benefits both local economies and the environment.
Oakland joins San Francisco, San Diego, Long Beach, San Jose, Palm Springs, and others in skyrocketing Californian tourism growth, with record surges in tourist arrivals and revenue. This growth is driven by the city’s cultural vibrancy and eco-tourism initiatives, making it a top destination for sustainable travel.
Conclusion
Oakland joins San Francisco, San Diego, Long Beach, San Jose, Palm Springs, and others in skyrocketing Californian tourism growth, with record surges in tourist arrivals and revenue. This growth is driven by the city’s vibrant cultural offerings and eco-tourism initiatives, making it a standout destination in California’s thriving tourism sector. As more visitors seek sustainable and immersive experiences, Oakland’s commitment to both culture and sustainability ensures its continued appeal as a top travel destination.
