The all-pink mobile pop-up will be open from 10 a.m. to 5 p.m. Thursday through Saturday and from 10 a.m. to 4 p.m. Sunday at 100 Park Blvd. Admission to the Interactive Zone does not require a Comic-Con badge.

Fans can purchase a variety of limited-edition Hello Kitty items and themed treats. Credit: Hello Kitty Cafe Truck

Fans can shop a variety of limited-edition Hello Kitty items, including keychains, thermal bottles and plush toys, along with several new products making their Comic-Con debut. This year’s lineup features new tote bags, blankets, sweatshirts, hats, mugs and T-shirts.