Connoisseur Media “Bay Country” KBAY San Jose, CA, launched on 98.5 FM Wednesday, taking over the signal from classic rock sister station KUFX. KBAY will continue simulcasting on 94.5 until the pending $2 million sale of that frequency to K-Love, Inc. closes this fall.

KUFX’s “K-Fox” classic rock programming moves to HD2 and online streaming through Super Hi-Fi.

“Expanding Bay Country to 98.5 is an investment in both our listeners and our advertising partners,” Regional Operations Manager Brian “Fig” Figula said in a release. “This gives KBAY the stronger signal and broader reach the brand deserves.”

All current on-air personalities — including Danny Miller, Tony Michaels and Emily Harlan — remain in place. Additional programming leadership changes across Connoisseur’s West Coast markets are expected soon.