Just three days after a cliff rescue at Sunset Cliffs on Saturday that was captured on video and spread widely online, emergency personnel rescued two more people from the same cliffs during two separate situations on Tuesday.
During one of Tuesday’s rescues, an individual was seen climbing up the cliffs at Sunset Cliffs before falling off, slamming onto the hard rock below and ricocheting into the ocean, in a similar fashion to Saturday’s cliff-jump. Tuesday’s incident occurred near Froude and Osprey Streets.
The extent of that person’s injuries were not immediately clear.
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A person had to be rescued after attempting to climb the cliffs at Sunset Cliffs before ricocheting off the hard rock below and falling into the ocean on July 28, 2026. (Credit: hi_tide_619)
During the other rescue on Tuesday, a person sustained wounds to their leg at Ladera Street near Cordova and Sunset Cliffs Boulevard, according to the San Diego Fire-Rescue Department. A crane and a stretcher had to be used to rescue that person from the cliffs.
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Emergency personnel used a crane to hoist a person during a cliff rescue on July 28, 2026. (Credit: hi_tide_619)
The extent of that person’s injuries were also not immediately clear.
Cliff-jumping is against the law in San Diego. San Diego Municipal Code section 63.20.23 prohibits jumping or diving into the Pacific Ocean or Mission Bay from any natural or human-made point connected to land that is more than five feet above the water.
Some told NBC 7’s Dana Williams it’s a daily occurrence and they don’t plan to stop anytime soon.
The dangers of cliff-jumping
During Saturday’s rescue, emergency personnel said that the 17-year-old was taken to the hospital with a leg injury, but that his injuries could have been much worse.
“I will say that he is very lucky that he only injured his leg,” SDFD Lt. Charlie Knight said. “This could have easily been paralysis, death or even hit the cliff, go unconscious, and drown in the water.”
“We want locals and visitors to enjoy San Diego’s coastline safely,” SDFD spokesperson Candace Hadley said. “Please stay back from cliff edges, follow all posted warnings and never jump from cliffs or other elevated areas into the water.”
Even after the video of Saturday’s incident went viral, plenty of swimmers were seen jumping off Sunset Cliffs by Monday. An NBC San Diego reporter saw the group of cliff-jumpers pause when a San Diego patrol car passed by, and then resume jumping.
People who live nearby say it happens every day. Lacee Perkins even shared photos of another cliff rescue on July 19, where a crane needed to be used to pull an injured cliff-jumper to safety.
“People definitely jump off the cliffs on a regular basis. Lifeguards patrol the area, we make warnings, we make [loudspeaker announcements], we do the best that we can. But as soon as we leave, they group up again and they start jumping off the cliffs,” Knight said.
When asked what lifeguards can do to prevent the illegal act, Knight said, “Unsure at this time.”