The partnership between Fresno State Athletics and The Wonderful Company will unite two of the region’s most recognizable brands through the first portfolio-wide jersey patch partnership in collegiate athletics, according to a news release. Fresno State Athletics photo
Fresno State Athletics has signed a five-year agreement with The Wonderful Company that will put the company’s consumer brands on uniforms across all 18 Fresno State athletic programs. The agreement is the largest corporate partnership in Fresno State Athletics history.
Starting with the 2026-27 school year, student-athletes will wear jersey patches featuring one of three Wonderful brands: Wonderful Pistachios, Wonderful Halos mandarins or POM Wonderful. Fresno State said the deal is the first portfolio-wide jersey patch partnership in collegiate athletics, with multiple brands from a single company appearing across an entire athletic department.
Financial terms of the agreement were not announced.
The partnership also includes Wonderful Pistachios branding on the field at Valley Children’s Stadium during football games, along with game-day signage, product sampling, hospitality events and campus activities. Fresno State’s jersey patches and field branding will also appear in the EA Sports College Football video game.
Fresno State President Saúl Jiménez-Sandoval said the partnership reflects the shared commitment both organizations have to the Central Valley and its future.
“For decades, Wonderful has invested in the people, communities, and future of this region, strengthening the Valley and improving lives. Together, we are creating lasting opportunities and investing in the next generation of leaders,” he said.
Athletics Director Garrett Klassy said using multiple Wonderful brands across all sports creates a unique sponsorship model while giving more resources for student-athletes.
“By bringing together Wonderful Pistachios, Wonderful Halos and POM Wonderful across all 18 Bulldog programs, we have created something truly distinctive in collegiate athletics,” Klassy said. “This partnership celebrates iconic brands grown in the Valley while creating meaningful new opportunities for our student-athletes and our university.”
The agreement comes as Fresno State prepares for its first year in the revamped Pac-12, potentially expanding national exposure for The Wonderful Company through Fresno State athletics.
The partnership continues the longtime relationship between Fresno State and Wonderful founders Lynda and Stewart Resnick, whose philanthropy funded the Lynda and Stewart Resnick Student Union, which opened in 2022.
The company said nearly 400 recipients of its Wonderful College Sponsorship program are attending Fresno State this year.
Andy Anzaldo, The Wonderful Company’s chief operating officer of corporate social responsibility, said the sponsorship aligns with the company’s history of investments in education, health and economic opportunity across the Central Valley.
The Wonderful Company is a privately held business with about $6 billion in annual revenue. Its portfolio includes pistachios, citrus, pomegranates, bottled water, flowers and wine.