Inglewood voters will decide Nov. 3 whether to eliminate an annual cap on admissions tax revenue from major entertainment venues, including SoFi Stadium, and establish a new tax structure that could generate millions of dollars in additional revenue for the city.
Measure AT or the Ordinance to Amend the Admissions Tax for Large Venues would change how Inglewood collects taxes on tickets sold for concerts, professional sporting events and other large-scale entertainment.
The city is home to several major venues, including SoFi Stadium, the Intuit Dome and the Kia Forum, which attract thousands of visitors for concerts, sporting events and other attractions.
Under the city’s existing admissions tax ordinance, venues with more than 22,000 seats are subject to a 10% tax on ticket prices. However, the amount collected is limited by an annual revenue cap that was originally set at $15 million and is adjusted for inflation.
Measure AT would eliminate that cap, allowing Inglewood to collect additional revenue from ticket sales at large venues throughout the year.
What would Measure AT change?
The proposal would establish two admissions tax rates based on a venue’s seating capacity:
Venues with 20,000 or more seats: A 10% admissions tax without an annual revenue cap. This would apply to SoFi Stadium, which has a seating capacity of approximately 70,000.
Venues with at least 10,000 but fewer than 20,000 seats: A 2.5% admissions tax on ticket sales. This category includes the Intuit Dome, home of the Los Angeles Clippers, and the Kia Forum, although existing development agreements could affect how the tax applies to individual venues.
SoFi Stadium hosted matches during the 2026 FIFA World Cup and is scheduled to host Super Bowl LXI in February 2027, followed by events during the 2028 Los Angeles Olympic Games.
The measure comes as Inglewood continues to attract major sporting and entertainment events that bring visitors, traffic and increased demand for municipal services.
According to the initiative presented in July, large venues place additional demands on city infrastructure, including police and fire services, traffic management, street maintenance and sanitation.
What does a YES vote mean?
A YES vote would approve the proposed admissions tax changes, maintaining a 10% rate for venues with at least 20,000 seats while removing the annual revenue cap.
It would also establish a 2.5% admissions tax for venues with seating capacities between 10,000 and fewer than 20,000.
What does a NO vote mean?
A NO vote would reject the proposed changes, leaving the city’s existing admissions tax ordinance in place, including the current tax structure and annual revenue cap for qualifying large venues.
How much additional revenue could the city receive?
An Impact Report regarding Measure AT’s initiative presentation dated July 22, 2026, estimated that removing the annual cap and implementing the proposed tiered tax structure could generate an additional $47 million to $50 million annually.
The money would go into Inglewood’s general fund, which supports municipal operations and services, including public safety, infrastructure maintenance and other city programs.