Hudson, part of Avolta, has opened a new hybrid food & beverage (F&B) and retail concept at Oakland San Francisco Bay Airport (OAK), bringing together hospitality brand Trader Vic’s and premium grocer Plum Market.
Located post-security in Terminal 2, the approximately 6,000sq ft space combines full-service dining, grab-and-go food and retail in a single location, marking an industry-first pairing of the two brands.
The new 136-seat Trader Vic’s restaurant and bar offers island-inspired cuisine and signature cocktails, including the brand’s Original Mai Tai.
The menu features dishes such as tuna poke, Crab Rangoon and Maui Waui Shrimp, alongside an OAK-exclusive cocktail, The Rooted Road, inspired by Oakland’s Rocky Road ice cream.
Travellers can also purchase Trader Vic’s merchandise, including airport-exclusive T-shirts, magnets, keychains and other souvenirs.
Adjacent to the restaurant, Plum Market offers fresh, locally sourced and chef-crafted food, including hot meals, salads, artisan sandwiches and soups prepared daily.
The store also features regional specialities, local craft beverages and packaged snacks from Northern California producers, alongside travel essentials, personal care products and wellness-focused items.
Connected by a shared seating area, the hybrid concept allows travellers to choose between sit-down dining, takeaway meals and retail purchases depending on their needs and available time.
Avolta President & CEO – North America Steve Johnson said: “We’re proud to partner with Trader Vic’s, Plum Market, and OAK to bring a genuinely distinct dining option to Terminal 2 that also complements the airport’s existing food and beverage programme.”
He added: “As we grow our portfolio of hybrid concepts, Plum Market and Trader Vic’s at OAK prove that airport food and beverage can serve travellers in the moment – whether they have just a few minutes to spare and want a chef-crafted meal on the go or they have time to linger and take in the full experience.”
Port of Oakland Director of Aviation Craig Simon said the opening reflects the airport’s commitment to showcasing local brands and enhancing the passenger experience.
“These new concepts showcase what makes Oakland and the Bay Area special. Trader Vic’s is one of Oakland’s most recognisable hospitality brands, while Plum Market brings an outstanding collection of fresh, locally sourced, and chef-crafted offerings.”
Trader Vic’s Hospitality Group CEO Rhett Rosen added that the airport opening was particularly significant given the brand’s origins in the Bay Area.
Meanwhile, Plum Market CEO and Co-Founder Matt Jonna said the company aims to offer travellers fresh, wholesome dining options, whether they are passing through the airport quickly or have time to relax before departure.
The opening forms part of Hudson‘s wider strategy to expand its portfolio of hybrid concepts, bringing together F&B and retail to meet changing traveller needs.