Today, the Sacramento Kings announced a multi-year renewal of their partnership with local Chick-fil-A restaurants, continuing a successful collaboration that brings fans engaging promotions, exclusive rewards and memorable game-night experiences at Golden 1 Center.
“We’re excited to continue our partnership with Chick-fil-A and build on the experiences we’ve created together for Kings fans,” said Sacramento Kings President of Business Operations John Rinehart. “From surprise-and-delight moments throughout the season to celebrating the iconic Kings Cowbell, Chick-fil-A has become part of the game-night experience, and we look forward to finding even more ways to engage and reward our fans.”
“The Kings have a special way of bringing the Sacramento community together, and our local Chick-fil-A Owner-Operators are proud to be part of that tradition,” said Matt Crane, local Owner-Operator of Chick-fil-A Folsom. “We’re grateful for the opportunity to build on this partnership, celebrate Kings fans and show our appreciation for the community we’re proud to serve, both on and off the court.”
As part of the renewed partnership, fans will continue to enjoy exclusive promotions and rewards throughout the season, including complimentary offerings through the Chick-fil-A app. At every Kings home game, Chick-fil-A will also present “Chick-fil-A Fowl Shot,” giving fans the opportunity to receive special offers when an opposing player misses both free throw attempts.
Chick-fil-A will continue as the presenting partner of the Sacramento Kings Cowbell, one of the franchise’s most enduring traditions and a signature part of the Golden 1 Center atmosphere. The partnership will continue to bring the cowbell to life through a branded virtual cowbell within the Kings app and select game-night activations, including Cowbell Cam, appearances by the Chick-fil-A Cows, co-branded giveaways and exclusive digital offers.