The Sacramento Kings today announced a new partnership with LEGACI Tomorrow, a MassMutual firm providing insurance and financial services. As part of the agreement, LEGACI Tomorrow will become the Official Warm-Up Apparel and Tunnel Cam Partner of the Sacramento Kings, bringing the company’s brand to the court through player warm-up gear, in-arena activations and digital content throughout the 2026-27 NBA season.
“We are excited to welcome LEGACI Tomorrow as a new partner of the Sacramento Kings,” said Sacramento Kings President of Business Operations John Rinehart. “With a shared commitment to building meaningful relationships and making a positive impact in our communities, this partnership creates new opportunities to engage with our fans through unique experiences and compelling content.”
“As a longtime Kings fan, I know the energy in Golden 1 Center starts long before tip-off,” said LEGACI Tomorrow Founder and Head of Agency Thomas Le. “The warm-ups and the walk through the tunnel are where players prepare for the moment, and that’s what we help families and business owners do with their financial futures. Seeing our name on the court alongside this team is a proud moment for everyone at LEGACI Tomorrow.”
As the team’s Official Warm-Up Apparel Partner, the LEGACI Tomorrow logo will be featured on Kings shooting shirts and warm-up jackets worn by players during pregame warm-ups, player introductions and while on the bench. As the Official Tunnel Cam Partner, LEGACI Tomorrow will also be integrated into a dedicated pregame videoboard feature highlighting players as they take the court and prepare for tip-off, along with a social media content series showcasing authentic, behind-the-scenes moments.
Additionally, LEGACI Tomorrow will serve as the presenting partner of two Kings home games at Golden 1 Center during the 2026-27 season: Sunday, November 8, against the Miami Heat at 6 p.m. and Monday, March 8, against the Denver Nuggets at 7 p.m. Both games will feature LEGACI Tomorrow branding across in-arena and digital platforms, along with opportunities for special fan experiences and engagement.
The partnership will also include LEGACI Tomorrow branding on digital signage throughout Golden 1 Center during Kings regular season home games, further expanding the company’s visibility and connection with fans throughout the season.