Kevin Shea Adams / Downtown SF Partnership
Save
The Downtown SF Partnership is bringing back Let’s Glow SF for its fifth annual rendition this winter!
From December 5-14, 2025, the city’s Financial District will be transformed with glowing art and light projections to celebrate the holiday season.
Let’s Glow SF is completely free to experience from 5:30 to 10pm each evening. This year also includes a few kick-off events and more festivities — keep reading for details.
Kevin Shea Adams / Downtown SF Partnership The largest holiday projection mapping show in the United States
Let’s Glow SF showcases work from 19 world-class artists and international visual design companies, each of whom lends a distinct interpretation of the holiday season to their massive canvases.
Some works play on the architecture of the buildings themselves. Belgian artist Glitch presents Aeva at the Pacific Exchange, where you can watch an ethereal deity of winter redrawing the building with frost and ice. Whereas Jacob Stephens, a local artist from San Rafael, turns all of the Let’s Glow buildings into larger-than-life gingerbread houses.
Other installations use the buildings as a canvas for compelling visual storylines. Indonesian team Bandung presents The Fox, The Folks at the Ferry Building, which follows a lone fox through a journey of celebration and renewal. And French team Les Ateliers BK’s Bay of Light explores the heritage of the East Cut coastline, projected onto the facade of the PG&E Substation on Folsom Street.
Kevin Shea Adams / Downtown SF Partnership After Glow kick-off celebration
On December 5th, the first night of Let’s Glow SF, attendees can join a free “After Glow” celebration at the Ferry Building.
From 5-8pm, the Marketplace will welcome guests with holiday music, festive decor, complimentary hot beverages, strolling drag performers, a pop-up h0liday bar, and a free silent disco on the South Plaza.
The event features “Countdown to Glow” beginning at 6pm, culminating in the ceremonial “flipping the switch” at 7pm with city officials.
Attending Let’s Glow SF 2025
🗓️ Dates: Dec. 5-14, 2025 from 5:30-10pm
📍 Location: Select buildings in Downtown SF include the Ferry Building, Transamerica Redwood Park at Transamerica Pyramid Center, the Pacific Exchange, Salesforce Tower, 101 California Street, the Hobart Building, the PG&E Substation in the East Cut, and Yerba Buena Lane at Market Street.
🎟️ Admission: Let’s Glow SF is free to attend. If you want to join the free After Glow celebration on Dec. 5, attendees are encouraged to reserve a spot on the website.
🌐 Website: DowntownSF.org