Streaming services like YouTube, Netflix, Disney+, and HBO Max should no longer be allowed to play advertisements that are louder than the regular programming, according to a new California law.
Governor Gavin Newsom affixed his signature to the legislative initiative this week. It goes into effect on July 1 and targets companies that serve consumers in the state.
The California state senator who sponsored the bill, Tom Umberg, said the inspiration was his legislative director, whose newborn baby was awakened by loud ads.
Federal law already tasks the Federal Communications Commission with addressing the issue for television broadcast stations and cable. This new legislation builds on that for streaming services.
In February, the FCC said it had, over the years, received thousands of complaints about loud commercials, many regarding streaming services.
If you purchase a product or register for an account through a link on our site, we may receive compensation. By using this site, you consent to our User Agreement and agree that your clicks, interactions, and personal information may be collected, recorded, and/or stored by us and social media and other third-party partners in accordance with our Privacy Policy.