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2025-10-15T21:41:00.963Z
Dreamforce 2025 is the biggest that’s taken place in years – and you can feel it on the ground. This corner of San Francisco has been well and truly taken over by the conference, with swathes of customers and partners milling about in every direction.
(Image credit: Future)
(Image credit: Future)
2025-10-14T21:44:24.109Z
That’s it for our coverage of today’s Slack keynote – but we’ll be bringing more details on the importance of Slack to Salesforce’s AI strategy as Dreamforce 2025 continues.
2025-10-14T21:43:39.445Z
Vercel is bringing v0, its AI agent for building full-stack applications, to Slack. In a demo, we’re shown how an idea expressed in a Slack channel can be built by a team of agents.
Landing pages built with v0 can then be iterated upon by sharing a link in a Slack channel, with entire teams able to collaborate on changes and additions. All of the plaintext suggestions will then be actioned by v0 agents.
2025-10-14T21:41:35.927Z
Vercel is building an AI cloud to bring customer ideas to life with agents and has pledged to be customer zero for its own products, Rauch says. He adds that Vercel is a strong believer in transparent, open source development and is “all about collaboration and the free flow of ideas” – and Slack is important here.
2025-10-14T21:39:00.260Z
Seaman says Salesforce has tracked an 800% increase in agent and AI app creation in Slack this year. To give more detail, here’s Gullermo Rauch, CEO at Vercel.
2025-10-14T21:37:36.468Z
Rob Seaman, CPO at Slack, has arrived to state that Salesforce wants to be the “home for all agents” – with well-appointed amenities for AI within the platform.
2025-10-14T21:36:45.777Z
“Imagine the power of Slackbot across your companies: it gives you the power of context and AI in the flow of work,” Doolan says.
“This is what AI was meant to be,” he adds.
2025-10-14T21:36:36.823Z
To do his job quickly, Doolan asks Slackbot to create a prep document with the information, email the customer, and find the correct team and their availability.
(Image credit: Future)
2025-10-14T21:33:22.348Z
In a demo, Slack can tell Doolan that while his pipeline is strong, Q4 renewals need attention – with a SOC 2 exception for Capricorn a particular priority. When he asks what can be done about Capricorn, Doolan is able to launch a thread with Slack and get actions that he can approve with a single button in the relevant channel.
“How many people have lost a document in a file server in the last, say, five minutes?” Doolan says, to laughter. Finding the SOC 2 compliance document in this way is a unique feature for Slack, Doolan says – he can easily find the relevant Google Drive and documentation through citation links in the Slackbot output.
2025-10-14T21:29:36.439Z
But the focus of today’s event for Doolan is Slack Enterprise Search, which allows users to find the data in their chosen system – Google Drive, OneDrive, Asana, GitHub, and others – without leaving Slack.
“What’s really powerful about Slackbot is it’s grounded in your conversations, your workflows, your files,” Doolan says, adding that Anthropic has used some of the AI leaps in Slack to accelerate its deal cycles by 60%.
2025-10-14T21:27:26.369Z
Doolan highlights AI huddles as a particular favourite of his, with the ability to provide reminder based on previous conversations.
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Slack isn’t just reliant on Agentforce, Harris adds, with internal AI capabilities of its own. Peter Doolan, EVP and chief customer officer at Slack, is here to tell us more.
2025-10-14T21:25:22.785Z
As shown in the opening keynote, Cloe can also roll back code that’s been deployed if it’s causing issues for users. When the agent does so, Harris can also see that failures have gone down – because the relevant Data Cloud and Tableau information has been brought to him in Slack.
2025-10-14T21:23:11.249Z
Cloe is able to pull in the right team members to deal with a given incident, as raised by May when Harris asked if there’s anything he needs to deal with. Harris has repeatedly stated that he would be happy if customers used AI to never need to open Salesforce Lightning again.
2025-10-14T21:21:44.594Z
Harris is showing us a demo of Engine’s custom Agentforce agents, May and Cloe. The former is a general knowledge agent, which ties into all the firm’s custom data and relevant incidents or policies about which employees may need information.
2025-10-14T21:13:56.293Z
Mike Hanley, VP and CISO at General Motors, is now onstage to explain how GM is embracing AI within Slack to improve productivity and the overall customer experience.
Hanley says Slack has been “foundational” to how GM changes the way it works to meet the complex needs of the modern enterprise.
In the past nine months GM has seen its 16,000 Slack users balloon to 96,000 users. More than two million messages are sent on its Slack channels each day.
2025-10-14T21:10:40.702Z
Customers are already using agents in Slack to fulfil functions such as HR, Dresser says. For example, reMarkable is addressing 56% of its HR enquiries using Agentforce in Slack.
OpenAI is another major customer for Slack, Dresser says. It uses Agentforce Sales in Slack and has built a custom GTM AI Assistant within Slack.
2025-10-14T21:08:34.480Z
We’re sat in the Slack keynote, where Denise Dresser, CEO at Slack, is opening by acknowledging how many large companies already rely on Slack, including Box, OpenAI, Anthropic, Rivian, HPE, IBM, AWS, Accenture, and Verizon.
2025-10-14T18:58:54.891Z
That’s it for the opening keynote, but don’t forget to check back as ITPro continues to cover all the latest from Dreamforce 2025.
2025-10-14T18:20:52.417Z
Benioff rounds off by acknowledging that Salesforce is adjusting its pricing structures with the new Agentic Enterprise Licensing Agreement.
2025-10-14T18:20:09.417Z
“It’s not a small thing,” Sweet says. “It’s about reinventing and that’s what we saw today, right? These five examples are not small – we salute them, they’re operating the company differently.
2025-10-14T18:18:56.959Z
Benioff now welcomes Julie Sweet, CEO at Accenture, to discuss how big tech can maximize AI potential while leaning on vendors, a broad ecosystem, and proper governance.
2025-10-14T18:16:12.840Z
“We thought about this as ‘if we don’t get on this, a new company is going to come along and put us out of business,” Dell admits. “I told my team we’re going to have a new competitor and they’re going to be better than us, faster than us in every business, lower cost. And the only way we’re going to prevent that is we’re going to become that company – and that’s what we’re doing.”
2025-10-14T18:14:47.429Z
For PowerEdge, PowerScale, PowerMax, are all business-critical hardware that Dell Technologies needs to ship smoothly, Dell says. Benioff responds that Dell is personally “leading the charge” in enterprise AI. In response, Dell says November 2022 showed the real power of unlocking “all the dark data” in the business world.
2025-10-14T18:12:47.670Z
“First of all, it’s really important to understand what the major processes are inside the company,” he says, adding that Dell Technologies has worked to meet the needs of its 19,000 supply chain users through AI automation to give workers more time to focus on valuable tasks.
2025-10-14T18:11:42.144Z
Michael Dell, CEO and founder of Dell Technologies, is now speaking to Benioff to explain how to become an agentic enterprise.
(Image credit: Future)
2025-10-14T18:10:45.001Z
Supplier onboarding managers at Dell Technologies can then access this data, using Agentforce to orchestrate the whole process automatically. An example manager ‘Sarah’ can ask “what can. do to go faster?” for onboarding a supplier, with Tableau data automatically pulled through to show where the main bottle neck is. Overall, Mulcahy says this can save enterprises months.
2025-10-14T18:08:43.309Z
We’re onto the final story now with Simon Mulcahy, executive advisor at Salesforce, explaining how Dell Technologies uses Agentforce Supply Chain to build processes. As a demo, he takes a hand-drawn diagram of Dell Technologies’ supply onboarding processes and uploads it into Agentforce, to build all a process blueprint.
“We’re training this engine all the time, on all sorts of documentation that explains everything about your operations, your processes, and that’s in every language and for every industry.”
2025-10-14T18:05:41.746Z
Richard Smith, COO at FedEx, tells Benioff that his firm is getting more questions about international shipping amid tariff changes and it needed a partner with scale – Salesforce – to address these challenges with Agentforce.
“FedEx owns one of the richest logistics and intelligence assets on planet Earth,” he says. “We have networks that span over 220 countries and territories around the world – which is virtually all of them.” He adds that FedEx moves 99% of the world’s GDP in commerce, worth more than $2 trillion.
“So we’re sitting on a very, very rich dataset – petabytes of data, a hundred billion ttansactions across various applications daily.”
2025-10-14T18:02:19.747Z
On the other end, IT workers can ask Agentforce to summarize IT tickets and queries to quickly identify widespread issues. In the example of a software upgrade breaking a corporate VPN, the IT worker can simply ask Agentforce to roll back the update. Agentforce can also autonomously message all the affected employees to note the issue has been fixed.
2025-10-14T18:00:28.700Z
Ahuja also shows how Agentforce IT Service can remedy employee tickets such as asking for access to specific applications on a new laptop. Agentforce understand the employee’s context and access privileges and can grant download access accordingly.
2025-10-14T17:59:04.042Z
In a demo, Ahuja shows how Agentforce can give an unhelpful response to a customer question on how to ship a 50lb apparel box from Austin to Berlin, producing a link to a PDF rather than an answer. This is due to the broken up format of the file, Ahuja explains.
This is where Data 360 comes in. A user can upload the same, 200-page PDF to Data 360, using its built-in governance feature to mask internal FedEx employee contact details within the file. Agentforce in Slack can now answer the question in plaintext, with accurate and appropriate details included.
2025-10-14T17:56:47.846Z
Now onto FedEx, with Shibani Ahuja, SVP Enterprise AI Strategy, to explain how the delivery giant has used Data 360 and Agentforce IT Service to quickly answer customer queries at scale.
2025-10-14T17:54:26.559Z
Athina Kanioura, EVP, chief strategy and transformation officer at PepsiCo, joins Benioff onstage as he cracks open a can of Pepsi. Kanioura explains that PepsiCo is “the first company that will be agentic AI-first by the end of 2026” across every part of the business and every process.
2025-10-14T17:52:57.932Z
Slack, Patel explains, now gives sales workers all the information they need pulled directly through from Tableau.
Field technicians can even use Agentforce to upload photos of problems to receive tailored advice from the AI assistant.
2025-10-14T17:50:57.540Z
We’re moving quickly once again, now turning to MaryAnn Patel, SVP Product Management Sales Cloud at Salesforce, to hear how PepsiCo is using Agentforce Sales to “ensure no lead is left behind”.
2025-10-14T17:48:49.320Z
Benioff hands the microphone to David Walmsley, chief digital and technology officer at Pandora, who explains that the firm now has over 6,000 stores worldwide. After a joke about how he was really missing companies pitching AI to him, Walmsley says that Agentforce is helping it to meet the level of customization and “magic in store” that Pandora customers seek.
2025-10-14T17:45:36.631Z
Pandora is also using Agentforce Voice, as we’re now being shown a live demo. McGowen-Hare can call Pandora and ask which store could offer in-store cleaning for “my bracelet”, with the phone agent accessing all the context for which bracelet she’s referring to based on her customer data.
2025-10-14T17:43:55.005Z
We’re moving onto Pandora, with Leah McGowen-Hare, SVP, Forward Deployed Engineer (FDE) in Global Growth & Impact at Salesforce taking to the stage. Pandora is using Agentforce Commerce for ‘Gemma’, its customer service assistant. Gemma is capable of recommending, personalizing, and helping customers purchase products, without leaving conversational flow.
2025-10-14T17:39:35.972Z
Benioff now introduces Laura Alber, CEO at Williams-Sonoma, who explains that the firm does 70% of its business online but customers still seek out the store experience. It’s attempting to bridge this gap with its personalized agent ‘Olive’.
“Can you imagine if the websites gave that same warm feeling, that our stores give you when you go into them? What a difference maker that will be.”
2025-10-14T17:37:35.840Z
We’ll hear more at the Agentforce keynote, which takes place this time tomorrow.
2025-10-14T17:36:40.166Z
Using the new tool, Parulekar can take the step-by-step reasoning instructions and convert them into Agent Script, which makes agents more predictable and is easy to comprehend at a glance.
2025-10-14T17:35:46.753Z
Parulekar is now showing us how Williams-Sonoma built its agent using Agentforce Builder. The problem with starting in natural language, she says, is it can get “a little messy”.
2025-10-14T17:34:58.253Z
In a demo, Parulekar shows us how she can use this agent to find recipes based on a description of an autumn dinner party, with tutorials linked to a product she just purchased from Williams-Sonoma – a dutch oven.
2025-10-14T17:33:56.935Z
Parulekar lists off the biggest advancements of the week: Agentforce Voice, Agentforce Builder, and Agentforce Service. Focusing on the last one, we’re now hearing about Williams Sonoma deployed its own agent through Salesforce.
2025-10-14T17:32:34.537Z
Benioff is back, to note that none of Salesforce’s AI advancements would work or deliver value without grounding in the best data across a customer’s enterprise environment. He says five customer stories are particularly noteworthy: Williams-Sonoma, Pandora, PepsiCo, FedEx, and Dell Technologies.
Here to tell us more is Sanjna Parulekar, SVP of Product Marketing at Salesforce.
2025-10-14T17:31:34.897Z
“Add the rest,” Stokes writes, after the agent first produces only a lightweight product. The agent, he explains, can search Tableau data and all the specified sources to deliver a product that can show average wait times or total session scans by location.
By asking for session scans on a map, the agent quickly produces a result.
(Image credit: Future)
2025-10-14T17:29:27.655Z
Stokes runs us through a demo in which he is able to make a ‘Dreamforce Command Center’ app using natural language, acting as a centralized, live dashboard for data from the conference floor.
2025-10-14T17:28:48.363Z
Benioff adds that the question that’s “haunting us at night” is what if everyone could build their own agentic enterprise. The realization of that is Agentforce Vibes, which lets users build in Salesforce using natural language.
Here to explain more is Patrick Stokes, EVP. Product and Industries Marketing at Salesforce.
2025-10-14T17:22:40.631Z
Benioff is leaning heavily into the potential for Agentforce across all enterprise use cases, noting Salesforce has released over 300 agents and is now using Slack as an agentic OS.
“We do 11 trillion emails a year at Salesforce, but each of those emails is a one way conversation,” he adds. “But what if each of those emails was a two-way conversation?”
2025-10-14T17:21:08.589Z
Salesforce is “investing huge amounts in Agentforce”, Benioff says, pointing to the extensive Agentforce 360 announcements this week, covering sales, marketing, commerce, field service, revenue management, supply chain, IT, HR, and more.
(Image credit: Future)
2025-10-14T17:18:40.759Z
Salesforce is also leaning into agents for leads, he explains.
“In the last 26 years, between 20 and 100 million customers contacted us and we didn’t call them back – we did not call them back. We didn’t have the people.” Agents are now helping Salesforce contact 60,000 customers per week, he says.
2025-10-14T17:17:21.844Z
“What we realized at Salesforce is we have to be customer zero,” he says. “We have to be able to go from one, to two, to three, to four, to five and show you what we’re doing.”
Since Salesforce Help was rolled out, he says, there have been 1.8 million conversations with agents.
2025-10-14T17:15:48.876Z
Salesforce, he says, has to be there for customers when AI inevitably goes wrong. Humans and agents will also have to work together in this mix, he says, which is what Salesforce means by the ‘Agentic Enterprise’.
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He notes that simply deploying enterprise AI models isn’t enough, if solutions aren’t integrated and grounded in proper governance.
2025-10-14T17:14:11.401Z
Benioff is moving quickly, as he paces around the audience, noting that there’s a “very real” divide in agentic AI.
“This agentic divide is split – it’s a bifurcation. Your customers are elevated, now what about your enterprise?”
2025-10-14T17:12:36.276Z
Benioff has handed the microphone back to Lightcap now, to explain OpenAI’s vision for the future of AI. He says that new experiences will come to users rooted in a firm trust-base.
2025-10-14T17:11:55.633Z
Onto announcements in earnest now, with Benioff focusing on advancements in the past year. He says that when we use LLMs at home, we have consumer technology on his phone that isn’t found in the workplace.
2025-10-14T17:09:57.057Z
We’re back to Benioff, who says Salesforce has given away $841 million, committed to 10 million nonprofit hours, $300 million in reskilling training and $150 million for local schools in San Francisco and Oakland.
2025-10-14T17:08:24.480Z
“We don’t have the luxury of millenia,” Goodall explained. “We need innovative thinking here and now – business must be a platform for change and an essential source of innovation.”
2025-10-14T17:06:46.866Z
Benioff is hyping the sheer scale of this year’s event, with a huge roster of speakers incluing Sundar Pichai, H.E. Abdullah Alswaha. He also pays tribute to a recently departed friend, asking the audience to “put all of our political situations aside and divisiveness, come together as one ohana”. He is referring to Jane Goodall, who we’re now hearing from in video form.
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“The number one thing we are going to do is thank you,” Benioff begins, thanking all Salesforce’s partners and customers.
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“Welcome to the agentic enterprise”, we’re told, as Marc Benioff takes to the stage.
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“Is AI going to replace us? Or are we going to be in command of it? At Salesforce, we’ve made our choice. We’re building AI that elevates people, agents that handle the busy work, so we can focus on the work that matters,” McConaughey says.
2025-10-14T17:00:09.343Z
And with the preamble finished, we’re off with the keynote in earnest. As is usual for tech keynotes, we’re starting with an opening film. Matthew McConaughey is introducing Agentforce as “the fastest product we’ve ever launched”.
2025-10-14T16:54:01.993Z
He adds that Slack is most helpful because it moves at the pace of any company and allows workers to organize and come together. Moving onto Salesforce more generally, Lightcap says that SaaS and Salesforce continue to have a huge role to play in the age of AI. He explains that AI can bring context from different systems together and make insights actionable, supplementing existing CRM systems.
2025-10-14T16:51:34.495Z
Brad Lightcap, COO at OpenAI, is here to explain in detail.
“OpenAI started on Slack,” he says. “It was the first place I logged in at OpenAI, and it was the firehose I was drinking from when I was trying to understand what it meant to build AI and AGI.”
2025-10-14T16:50:30.272Z
Denise Dresser, CEO at Slack, is now giving us more details on how OpenAI is using Slack to scale its operations and improve its productivity.
2025-10-14T16:48:08.134Z
The keynote itself hasn’t yet begun, but we’re hearing a little bit about Slackbot. In a live demo, the audience is being shown how the new and improved Slackbot can summarize previous product launches for a user and create a canvas for how to approach an upcoming product launch.
2025-10-14T16:40:17.235Z
As attendees file in, we’re hearing a live rendition of ‘The One They Call Hawaii’, performed by the family of Daniel Akaka, the former Democratic senator for Hawaii. The performers dedicate the song to Benioff, “who calls Hawaii his home”.
(Image credit: Future)
2025-10-14T16:28:18.082Z
The keynote hall is filling fast, with just 35 minutes to go until events kick off in earnest.
(Image credit: Future)
2025-10-14T15:27:56.416Z
Given the fact that Dario Amodei, CEO at Anthropic and Sundar Pichai, CEO at Alphabet are here this week, we’ll be listening particularly closely to what Benioff has to say about each company’s models in his speech. There’s a talk between Benioff and a ‘special guest’ scheduled for 15:15 today – expect coverage of that later on.
2025-10-14T15:18:52.732Z
Expect to hear some powerful statements on agentic AI from Marc Benioff, CEO at Salesforce. In the past few months, Benioff has doubled down on the potential to replace workers with AI agents – and I’d bet he’ll continue on this track today.
2025-10-14T15:13:15.735Z
We’re off! The Moscone Center is filling up by the minute, with thousands of attendees already milling about. We’re due to enter the keynote hall soon and will be bringing you the latest as it happens.
(Image credit: Future)
2025-10-14T13:35:12.483Z
We’ve already had a couple of big announcements from Salesforce ahead of the event kicking off, which is a great way to get heads turning and tongues wagging.
Chief among these is the launch of Agentforce 360, a new platform for building, deploying, and managing enterprise AI agents.
The new service is essentially a rebranded Agentforce Builder, but Salesforce hopes to simplify and streamline the creation and testing of agents for enterprise users. You can read more on the announcement below.
• Salesforce just launched a new catch-all platform to build AI agents
Elsewhere, we’ve had some big news at Slack, which Salesforce is clearly positioning as a key tool in helping build out its agentic AI ecosystem.
Slack will now act as an “agentic OS” for customer data and become a core pillar of the aforementioned Agentforce 360 platform.
So what does this mean? Essentially, CRM data from Salesforce will now be directly accessible within the workplace productivity platform. That means data from Salesforce Sales, HR, and IT, as well as data from the CRM giant’s analytics platform Tableau.
You can read more on the big plans for Slack below.