Los Angeles has no shortage of big, loud, cinematic experiences, but the city’s newest attraction puts you behind the wheel of an American legend. “American Icon: A Mustang Immersive Experience,” now open in Boyle Heights, is a high-octane, multisensory deep dive into six decades of Mustang history, fandom, rebellion and pop-culture mythology.
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Rather than the usual museum-style walk-and-stare setup, this experience throws you straight into the Mustang universe through a series of immersive rooms built with 360-degree projections, high-speed turntables and full 4D motion seats. You’ll wind your way from Detroit’s Motor City grit to a sun-bleached stretch of Sunset Boulevard, sit in on high-speed driving sequences that feel like you’ve been dropped into an action movie and watch a documentary that shifts the spotlight from the car itself to the people who made it iconic, from owners and racers to die-hard fans and celebrities. (Anthony Mackie makes an appearance!)
Photograph: Courtesy of American Icon: A Mustang Immersive Experience
Car lovers will thrill to the lineup of Mustangs on display, including models featured in Gone in 60 Seconds, Transformers and Kick-Ass.
Meanwhile, an interactive gallery keeps younger visitors busy with hands-on stations, design moments and plenty to touch, turn and test.
But the headline-grabber is the 4D thrill ride, a full-motion undercover-agent escape sequence built around the Mustang GTD. It’s part stunt show, part video game and part theme-park ride.
Photograph: Courtesy of American Icon: A Mustang Immersive Experience
The whole thing unfolds inside Ace Mission Studios, the repurposed industrial campus in Boyle Heights that has become a quiet powerhouse for production, art and events. The building’s history as a former beverage distribution hub gives the space texture but, once you’re inside the experience, it’s pure spectacle.
The attraction runs through February 9, 2026, with weekday and weekend hours and a ticket range that keeps it accessible: general admission hovers between $25.50 and $34, with discounts for groups, students, seniors and military. But if you’re bringing kids, the best deal is already baked in: children under 12 get in free.
For more information and to get tickets, click here.
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