McMullen Goes Big on Maiden Lane + More Shop Talk
The beloved retailer’s new Union Square flagship is just as fabulous as you’d expect. Plus, shop local indie…
Designer Jay Jeffers on His New Book ‘Modern Classic’
He’s an interior designer, hotelier, author, collector, and storyteller—and would love his next career to include singing and…
11 Summer Essentials from SF Brands + Shops
The group chat finally made it out of the planning phase. Gas up the car and grab the…
Luxury Reseller The Nobo Opens + More SF Shop Talk
Noelle Bonner takes her resale marketplace to a real-life storefront in Presidio Heights. Plus, McMullen’s boutique is flush…
The RealReal Reopens In SF + More Local Shop Talk
The luxury reseller is happily welcoming consigners and shoppers back to its formerly closed Union Square brick-and-mortar. Plus,…
Spark + Pepper, Margaux, and More Local SF Shop Talk
SF content creator Meredith Peck (@sparkandpepper) teams up with World of Crow on a fearless, color-centric capsule. Plus,…
Azali brings modern edge to modest fashion.
When Sanah Ali and Talleda Rasheed met at an East Bay book club several years ago, they clicked…
9 Fashion and Jewelry Designers Defining SF Style
In 2026, San Francisco style is all about craft, community, and intention. From fresh voices to cult favorites,…