{"id":101123,"date":"2025-12-19T12:22:09","date_gmt":"2025-12-19T12:22:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/101123\/"},"modified":"2025-12-19T12:22:09","modified_gmt":"2025-12-19T12:22:09","slug":"why-music-still-matters-in-california","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/101123\/","title":{"rendered":"Why Music Still Matters in California"},"content":{"rendered":"<p data-journey-content=\"true\" data-node-id=\"0\" class=\"css-6wxqfj emevuu60\">He not busy being born is busy dying.                                                                                                                                 <\/p>\n<p data-journey-content=\"true\" data-node-id=\"1\" class=\"css-6wxqfj emevuu60\">\u2014Bob Dylan<\/p>\n<p data-journey-content=\"true\" data-node-id=\"2\" class=\"body-dropcap css-b3fj69 emevuu60\">If you came of age in the \u201960s, as I did, you were surrounded by music and music culture. Dylan, the Beatles, Hendrix, the Beach Boys, the Temptations. I once believed that Janis Joplin and I would make a great couple.<\/p>\n<p data-journey-content=\"true\" data-node-id=\"3\" class=\"css-6wxqfj emevuu60\">In high school, I tried to learn to play the trumpet. Which, if played badly, is just as annoying as someone practicing on an out-of-tune violin. At least that was my mother\u2019s conclusion.<\/p>\n<p data-journey-content=\"true\" data-node-id=\"4\" class=\"css-6wxqfj emevuu60\">When I arrived at college, all the cool people were musicians, and many of them were in bands. So my best bet to join their vibrant scene was not to audition but to offer to \u201cmanage\u201d bands. No previous experience was required. If I remember correctly, my added value was amateur business advice about bookings, amateur psychological assessments of artists, and\u2014since I had a car on campus\u2014my designation as the wheelman for a variety of escapades.<\/p>\n<p data-journey-content=\"true\" data-node-id=\"5\" class=\"body-tip css-10rr4oi emevuu60\">This Publisher\u2019s Note appears in Issue 34 of Alta Journal.<br \/><a target=\"_blank\" data-stringify-link=\"http:\/\/www.altaonline.com\/memberships\" data-sk=\"tooltip_parent\" href=\"http:\/\/www.altaonline.com\/memberships\" rel=\"nofollow noopener\" data-vars-ga-outbound-link=\"http:\/\/www.altaonline.com\/memberships\" data-vars-ga-call-to-action=\"SUBSCRIBE\" data-vars-ga-ux-element=\"Hyperlink\" class=\"body-btn-link css-1vlgip6 emevuu60\">SUBSCRIBE<\/a><\/p>\n<p data-journey-content=\"true\" data-node-id=\"6\" class=\"css-6wxqfj emevuu60\">I ended up rooming off campus with musicians in a house with mattresses on the floor, girls welcome, and music playing, or being played, all day and all night long. One roommate had a crush on Bonnie Raitt, who was our classmate. His subscription to Rolling Stone was our source of relevant news.<\/p>\n<p data-journey-content=\"true\" data-node-id=\"7\" class=\"css-6wxqfj emevuu60\">Roommate Ernie Brooks became the bassist for Jonathan Richman and his Modern Lovers. We hung around with Andy Paley and his band the Sidewinders. Roommate Jerry Harrison, who also played with the Modern Lovers, went on to join David Byrne as one of the Talking Heads. In 2002, Jerry and his bandmates were inducted into the Rock and Roll Hall of Fame.<\/p>\n<p data-journey-content=\"true\" data-node-id=\"8\" class=\"css-6wxqfj emevuu60\">Meanwhile, I majored in math and was never compared to Brian Epstein or Colonel Tom Parker. Some years later, I worked for Jann Wenner, who had cofounded Rolling Stone. Jann was a brilliant editor, and for many decades, his connection to music, musicians, and the culture of creativity made him the voice for a generation.<\/p>\n<p data-journey-content=\"true\" data-node-id=\"9\" class=\"css-6wxqfj emevuu60\">Which brings us to the current issue of Alta Journal, whose theme is music. Our editors, who are more attuned to the music of this generation than I am, have put together a thrilling cover package called \u201cCalifornia Sounds.\u201d It\u2019s a great set of stories, written by experts in their fields, that celebrate the birth of music that is unique to the Golden State.<\/p>\n<p data-journey-content=\"true\" data-node-id=\"10\" class=\"css-6wxqfj emevuu60\">We focus not just on the elements of those sounds, but on the bands who invented them and the hallowed venues where they were\u2014and are\u2014performed. We spotlight eight genres\u2014of course, there are more\u2014in which songs first performed here greatly influenced what came next.<\/p>\n<p data-journey-content=\"true\" data-node-id=\"11\" class=\"css-6wxqfj emevuu60\">Consider how Cannibal &amp; the Headhunters upstaged the Beatles as an opening act at the Hollywood Bowl in 1965. By doing so, they helped shape Chicano rock. You can trace a line from Cannibal &amp; the Headhunters\u2019 historic performance to Los Lobos to Los Tigres del Norte to Fuerza Regida. Or consider the global popularity of the band Green Day. The trio got their start performing at 924 Gilman, an unassuming punk rock club in Berkeley. On that now-famous stage, they and other like-minded artists blended the speed and aggression of punk with bright melodies, vocal harmonies, and catchy hooks to produce a new category: pop punk.<\/p>\n<p data-journey-content=\"true\" data-node-id=\"12\" class=\"css-6wxqfj emevuu60\">Similar breakthroughs occurred with the Beach Boys and sunshine pop as well as with John Fahey and mystic folk. The pattern is also repeated with gangsta rap (Kendrick Lamar), country\u2019s Bakersfield sound (Merle Haggard and Buck Owens), West Coast jazz (the Pan Afrikan Peoples Arkestra), and, of course, psychedelic jams (the Grateful Dead).<\/p>\n<p data-journey-content=\"true\" data-node-id=\"13\" class=\"css-6wxqfj emevuu60\">While we may not have the publishing frequency to be the voice of a generation for music coverage, the sonic innovations we identify suggest what\u2019s to come from younger generations. If history is any indicator, we\u2019ll think it\u2019s too loud.<\/p>\n<p data-journey-content=\"true\" data-node-id=\"14\" class=\"css-6wxqfj emevuu60\">And speaking of loud noises: OK, I never learned to play the trumpet. But I learned to appreciate people who could create music and move audiences. It\u2019s a language in which the words are made out of raw emotion. More like poetry. The best performers are artists who do it because they must. As Miles Davis said, \u201cwe don\u2019t play to be seen. I\u2019m addicted to music, not audiences.\u201d\u2022<\/p>\n<p>Related Stories<img src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2025\/12\/acd403fa-867f-4de5-8479-e080a5abc2d4_1642026826.file\" alt=\"Headshot of Will Hearst\" title=\"Headshot of Will Hearst\" width=\"100%\" height=\"100%\" decoding=\"async\" loading=\"lazy\" class=\"css-o0wq4v ev8dhu53\"\/><\/p>\n<p>Will Hearst is the editor and publisher of Alta Journal, which he founded in 2017. He is the board chair of Hearst, one of the nation\u2019s largest diversified media and information companies. Hearst is a grandson of company founder William Randolph Hearst.<\/p>\n","protected":false},"excerpt":{"rendered":"He not busy being born is busy dying. \u2014Bob Dylan If you came of age in the \u201960s,&hellip;\n","protected":false},"author":2,"featured_media":101124,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[55039,55014,55036,55018,55028,55025,7,55031,9,8,55033,55013,55035,55016,55022,55020,55024,55029,55021,55027,55038,55015,55032,55026,55037,55030,55017,55023,55019,55034],"class_list":["post-101123","post","type-post","status-publish","format-standard","has-post-thumbnail","category-california","tag-alta-issue-34","tag-alta-journal-editorial","tag-bakersfield-sound","tag-bakersfield-sound-haggard","tag-bay-area-punk-roots","tag-bob-dylan-quote","tag-california","tag-california-genres","tag-california-headlines","tag-california-news","tag-california-sounds","tag-california-sounds-issue","tag-chicano-rock-history","tag-chicano-rock-origins","tag-grateful-dead-psychedelic","tag-green-day-924-gilman","tag-janis-joplin-era","tag-jonathan-richman-modern-lovers","tag-kendrick-lamar-gangsta-rap","tag-los-angeles-music-history","tag-music-culture-california","tag-music-history-california","tag-music-innovation-west-coast","tag-music-nostalgia","tag-pop-punk-origins","tag-rolling-stone-legacy","tag-sunshine-pop-beach-boys","tag-talking-heads-jerry-harrison","tag-west-coast-jazz","tag-will-hearst-alta-journal"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/101123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=101123"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/101123\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/101124"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=101123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=101123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=101123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}