according to the U.S. Consumer Financial Protection Bureau<\/a> \u2014 can be bought from data brokers by landlords.<\/p>\n\u201cWe\u2019ve seen incidences where people have been rejected for rental units based on data from data brokers,\u201d Kemp said.<\/p>\n
Scammers can also buy the information. They may choose a target based on age, find out the names, phone numbers and email addresses of their grandchildren, then fake an emergency call or email from a grandchild pleading for money to be wired, Kemp said.<\/p>\n
Becker expressed concerns about mental health apps selling information to data brokers, and employers denying a job to someone based on inferences they\u2019re gay, ill or have been a union member.<\/p>\n
Santa Clara University\u2019s Raicu said health insurers could use inferences to deny coverage.<\/p>\n
While many companies gather personal data \u2014 including Silicon Valley technology giants Google and Meta, which use it to sell targeted advertising \u2014 companies deemed data brokers under the law are those that Californians do not have a direct relationship with.<\/p>\n
The legislation faced intensive lobbying by data brokers and their beneficiaries, Becker said.<\/p>\n
Groups opposing it included the American Advertising Federation, the California Bankers Association, and the California Retailers Association. The bill was supported by groups including the Consumer Federation of America, Oakland Privacy, and Planned Parenthood Affiliates of California.<\/p>\n
Not all personal information must be deleted under the law. Public information, for example whether someone is registered to vote, can still be collected even if a person goes through the DROP process. And credit-reporting companies, banks and insurance companies can keep certain data that is regulated by federal law and other state laws.<\/p>\n
For the past year and a half, CalPrivacy worked to register firms collecting Californians\u2019 information and ensure brokers will be ready to purge and continue to purge information covered by the law.<\/p>\n
\u201cThere are more out there and we\u2019re looking to make sure that data brokers are following the law by registering,\u201d Kemp said, adding the companies are required to submit independent audits of their compliance. \u201cWe have a dashboard of who\u2019s deleting and who\u2019s not,\u201d he said.<\/p>\n
Brian Hofer, former chair of Oakland\u2019s Privacy Advisory Commission, said he expected \u201csome positive benefit\u201d from the Delete Act, \u201cbut it\u2019s not a game changer.\u201d<\/p>\n
Brokers making tens of millions of dollars a year selling personal data may consider the $200 daily fine for failing to register with state authorities to be the cost of doing business, Hofer said.<\/p>\n
Companies that fail to delete information face larger fees, a $200-a-day fine for each violation, which Kemp said could draw \u201castronomical\u201d penalties.<\/p>\n
Raicu called the law a \u201cworthy experiment,\u201d and said it remained to be seen how effective it would be.<\/p>\n
\u201cWhether it\u2019s successful will depend in part on how many people know that they can do this,\u201d Raicu said, \u201cand how many people take advantage of it.\u201d<\/p>\n
Come the New Year, brokers will begin to find out how many Californians are reaching for the big delete button.<\/p>\n","protected":false},"excerpt":{"rendered":"Use a loyalty card at a drug store, browse the web, post on social media, get married or…\n","protected":false},"author":2,"featured_media":114683,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[389,2647,2080,184,764,387,7,9,1843,8,400,390,391,392,186,332,393,2333,394,1533,181,23,2648,2649,194,100,143,195,395,182,13,9295,5572,976,101,396,88,2651,397,2652,197,198,2280,200,202,203,1970,398,399,56349],"class_list":["post-114682","post","type-post","status-publish","format-standard","has-post-thumbnail","category-california","tag-alameda-county","tag-antioch","tag-artificial-intelligence","tag-bay-area","tag-berkeley","tag-business","tag-california","tag-california-headlines","tag-california-legislature","tag-california-news","tag-california-politics","tag-central-contra-costa","tag-concord","tag-contra-costa-county","tag-cupertino","tag-east-bay","tag-east-contra-costa","tag-editors-picks","tag-fremont","tag-keywee","tag-latest-headlines","tag-local-news","tag-martinez","tag-menlo-park","tag-mountain-view","tag-news","tag-oakland","tag-palo-alto","tag-peninsula","tag-pm-report","tag-politics","tag-privacy","tag-redwood-city","tag-richmond","tag-san-francisco","tag-san-francisco-county","tag-san-jose","tag-san-mateo","tag-san-mateo-county","tag-san-ramon","tag-santa-clara","tag-santa-clara-county","tag-silicon-valley","tag-south-bay","tag-stanford","tag-sunnyvale","tag-technology","tag-tri-valley","tag-west-contra-costa","tag-year-in-review"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/114682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=114682"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/114682\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/114683"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=114682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=114682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=114682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}