{"id":126177,"date":"2026-01-09T04:42:26","date_gmt":"2026-01-09T04:42:26","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/126177\/"},"modified":"2026-01-09T04:42:26","modified_gmt":"2026-01-09T04:42:26","slug":"as-denied-las-vegas-athletics-trademark","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/126177\/","title":{"rendered":"A&#8217;s denied &#8216;Las Vegas Athletics&#8217; trademark"},"content":{"rendered":"<p>As part of their in-process move to Las Vegas, the A\u2019s owners have been seeking to trademark the names \u201cLas Vegas Athletics\u201d and \u201cLas Vegas A\u2019s.\u201d But the U.S. Patent and Trademark Office, the federal agency in charge of issuing these rights, recently denied the A\u2019s applications, according to <a href=\"https:\/\/www.espn.com\/mlb\/story\/_\/id\/47531275\/a-denied-athletics-trademarks-ahead-move-las-vegas\" rel=\"nofollow noopener\" target=\"_blank\">media<\/a> <a href=\"https:\/\/www.nytimes.com\/athletic\/6946884\/2026\/01\/06\/as-denied-las-vegas-athletics-and-vegas-athletics-trademarks-again\/\" rel=\"nofollow noopener\" target=\"_blank\">reports<\/a> Monday.<\/p>\n<p>The patent office <a href=\"https:\/\/oaklandside.org\/wp-content\/uploads\/2026\/01\/98488414.pdf\" rel=\"nofollow noopener\" target=\"_blank\">determined on Dec. 29<\/a> that the names don\u2019t have \u201cacquired distinctiveness\u201d and the terms are too broad and could be confused with other uses related to athletics businesses in the Las Vegas area. The patent office\u2019s decision was a \u201cnon-final action,\u201d meaning the A\u2019s can continue to seek the naming rights, but it\u2019ll be an uphill battle.<\/p>\n<p>The Athletic, a New York Times sports media site, reported that the A\u2019s face multiple other challenges.<\/p>\n<p>\u201cAn obstacle to the trademark approval is the lack of a strong geographical connection between Las Vegas and the MLB franchise currently. A\u2019s management has not begun marketing the franchise as the Las Vegas Athletics. Without the proper evidence of the team\u2019s association with the Las Vegas name and its subsequent relevance, including the selling of merchandise, there is less for the government to work with.\u201d<\/p>\n<p>Meanwhile, an A\u2019s fan group that opposed A\u2019s owner John Fisher\u2019s decision to move the team from Oakland, had submitted its own earlier application to the patent office for the naming rights to the \u201cLas Vegas Athletics\u201d \u2014 <a href=\"https:\/\/x.com\/lastdivebar\/status\/2008589785510842602?s=46&amp;t=IZMjyssp83g4Jk5yZy2Uhw\" rel=\"nofollow\">in 2024<\/a>.<\/p>\n<p>The group, The Last Dive Bar, a nod to the A\u2019s former Oakland Coliseum ballfield, applied for the naming rights in 2024, the Athletic reported. On Jan. 6, the group posted on X that \u201cathletics belong in all communities,\u201d and said they plan on selling t-shirts with the Las Vegas Athletics name.<\/p>\n<p>The Ballers, established by Oakland baseball fans bereft over the A\u2019s departure, posted a brief comment on the controversy: <\/p>\n<p class=\"gform_required_legend\">&#8220;*&#8221; indicates required fields<\/p>\n","protected":false},"excerpt":{"rendered":"As part of their in-process move to Las Vegas, the A\u2019s owners have been seeking to trademark the&hellip;\n","protected":false},"author":2,"featured_media":126178,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[143,22533,145,144],"class_list":["post-126177","post","type-post","status-publish","format-standard","has-post-thumbnail","category-oakland","tag-oakland","tag-oakland-as","tag-oakland-headlines","tag-oakland-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/126177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=126177"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/126177\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/126178"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=126177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=126177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=126177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}