first reported by Golf Digest<\/a>, was largely expected. Sports Business Journal reported two years ago that Farmers Insurance had told the PGA Tour it would not renew its sponsorship agreement when its contract ended in 2026.<\/p>\nAnd on Dec. 1, Farmers was announced as a \u201cfounding partner and official insurance partner\u201d of TGL, the indoor golf league co-founded by Tiger Woods.<\/p>\n
San Diego\u2019s PGA Tour events have gone by different names over the years: the San Diego Open (1952-54), the Convair-San Diego Open (1955-56), the San Diego Open Invitational (1957, 1959-67), the Andy Williams-San Diego Open Invitational (1968-80), the Wickes-Andy Williams San Diego Open (1981-82), the Isuzu-Andy Williams San Diego Open (1983-85), the Shearson Lehman Brothers Andy Williams Open (1986-87), Shearson Lehman Hutton Andy Williams Open (1988), Shearson Lehman Hutton Open (1989-90), Shearson Lehman Brothers Open (1991),\u00a0 the Buick Invitational of California (1992-95) and the Buick Invitational (1996-2009).<\/p>\n
But it may be best known as the Farmers Insurance Open, given the sponsor\u2019s 16-plus-year history with the tournament at the picturesque Torrey Pines course.<\/p>\n
\u201cFarmers Insurance has been a tremendous sponsor of the PGA Tour, and we cannot thank them enough for their support of the Farmers Insurance Open over the last 17 years,\u201d the PGA Tour said in a statement.<\/p>\n
This year\u2019s Farmers Insurance Open will run from Jan. 29 to Feb. 1. The tournament is returning to a Thursday-through-Sunday schedule after running Wednesdays through Saturdays in recent years.<\/p>\n
The last four Farmers Insurance Open champions \u2014 Harris English (2025), Matthieu Pavon (2024), Max Homa (2023) and Luke List (2022) \u2014 have all committed to play in this year\u2019s tournament. So have two-time Farmers champion Brandt Snedeker (2012, 2016) and San Diego natives Charley Hoffman and Michael Kim.<\/p>\n","protected":false},"excerpt":{"rendered":"San Diego\u2019s PGA Tour event will have a new name starting in 2027. Farmers Insurance\u2019s sponsorship of the…\n","protected":false},"author":2,"featured_media":128299,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[32496,5184,12274,181,74,76,75,127],"class_list":{"0":"post-128298","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-san-diego","8":"tag-golf","9":"tag-la-jolla-light","10":"tag-la-jolla-light-sports","11":"tag-latest-headlines","12":"tag-san-diego","13":"tag-san-diego-headlines","14":"tag-san-diego-news","15":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/128298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=128298"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/128298\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/128299"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=128298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=128298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=128298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}