Asad Ayaz, the Disney marketing chief behind creative campaigns for Disneyland Resort\u2019s 70th anniversary and films like \u201cZootopia 2\u201d and the live-action adaptation of \u201cLilo & Stitch,\u201d has been named chief marketing and brand officer for Walt Disney Co., the entertainment giant said Wednesday.<\/p>\n
The 21-year veteran most recently served dual roles as the company\u2019s first chief brand officer as well as president of marketing for Walt Disney Studios.<\/p>\n
Ayaz will now lead a new marketing and brand organization within the Burbank media and entertainment company. He reports to Disney Chief Executive Bob Iger, as well as the heads of Disney\u2019s film and TV studios, theme parks segment and ESPN for those sectors\u2019 respective marketing efforts.<\/p>\n
\u201cAs our businesses have evolved, it\u2019s clear that we need a company-wide role that ensures brand consistency and allows consumers today to seamlessly interact with our wonderful products and experiences,\u201d Iger said in a statement Wednesday. \u201cThe Chief Marketing and Brand Officer role is critical for this moment, and Asad is the perfect fit.\u201d<\/p>\n
In his new role, Ayaz will lead the company\u2019s global marketing efforts, including social and digital strategy, overseeing corporate partnerships and franchise priorities, Disney said.<\/p>\n
Ayaz previously worked on brand campaigns commemorating Disney\u2019s 100th anniversary, global expansion of Disney\u2019s D23 fan club and led marketing for Disney+, including shows such as \u201cThe Mandalorian,\u201d Marvel Studios\u2019 \u201cWandaVision\u201d and the launch of Taylor Swift\u2019s \u201cThe End of an Era\u201d on the streaming platform.<\/p>\n","protected":false},"excerpt":{"rendered":"Asad Ayaz, the Disney marketing chief behind creative campaigns for Disneyland Resort\u2019s 70th anniversary and films like \u201cZootopia…\n","protected":false},"author":2,"featured_media":134503,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[68679,68675,68673,68680,68672,68671,1804,3588,68676,1924,68677,48,52,51,47,50,49,68674,68678,21528,316],"class_list":["post-134502","post","type-post","status-publish","format-standard","has-post-thumbnail","category-los-angeles","tag-100th-anniversary","tag-asad-ayaz","tag-ayaz","tag-brand-campaign","tag-brand-officer","tag-chief-marketing","tag-company","tag-disney","tag-disney-name-asad-ayaz","tag-film","tag-global-expansion","tag-la","tag-la-headlines","tag-la-news","tag-los-angeles","tag-los-angeles-headlines","tag-los-angeles-news","tag-respective-marketing-effort","tag-theme-park-segment","tag-walt-disney-co","tag-wednesday"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/134502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=134502"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/134502\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/134503"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=134502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=134502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=134502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}