corporate partnership program<\/a> to help growers find private grant money from companies such as Keurig, Dr. Pepper, and Google to fund conversions to drip irrigation.<\/p>\n\u201cNetafim is going and finding those funds and then matching them up with growers in the same area to help them reduce their water footprint, and in turn, it\u2019s creating a quicker return on investment for these growers to put a more efficient drip irrigation system in,\u201d Lilze said.<\/p>\n
New Products Coming Out of Fresno Facility<\/p>\n
New technology will also help Netafim reach growers face unique challenges. Drip can have pressurizing problems, especially if the line has to climb hills and drop into valleys. A new pressure compensating system will help get water to crops in hard-to-reach areas, Lilze said.<\/p>\n
\u201cWe\u2019re bringing all the equipment and tooling to our local facility in Fresno to be closer to the market and react quicker. It\u2019s brand new technology \u2014 nobody has anything like it \u2014 and truly it came from being in the field and listening to the growers and hearing what their issues are.\u201d \u2014 Melissa Lilze, senior VP, Netafim USA <\/p>\n
\u201cIf you can envision the coastal regions that have varying elevation in the field, bringing a true pressure compensating dripper line to crops that are grown with some elevation is a game changer,\u201d Lilze said.<\/p>\n
Netafim employs 130 people in North America, with 105 of those in Fresno, either selling, troubleshooting, or manufacturing, she said.<\/p>\n
New products are being made out of the Fresno facility at McKinley and Peach avenues. She said those products get built from conversations directly with growers.<\/p>\n
\u201cWe\u2019re bringing all the equipment and tooling to our local facility in Fresno to be closer to the market and react quicker,\u201d Lilze said. \u201cIt\u2019s brand new technology \u2014 nobody has anything like it \u2014 and truly it came from being in the field and listening to the growers and hearing what their issues are.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The Israel-based irrigation company with North American headquarters in Fresno brought on its first woman to lead operations…\n","protected":false},"author":2,"featured_media":141885,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[112,114,113],"class_list":{"0":"post-141884","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fresno","8":"tag-fresno","9":"tag-fresno-headlines","10":"tag-fresno-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/141884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=141884"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/141884\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/141885"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=141884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=141884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=141884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}