{"id":144890,"date":"2026-01-22T16:42:08","date_gmt":"2026-01-22T16:42:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/144890\/"},"modified":"2026-01-22T16:42:08","modified_gmt":"2026-01-22T16:42:08","slug":"la-jolla-traffic-board-supports-valet-proposals-on-coast-boulevard-and-girard-avenue-san-diego-union-tribune","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/144890\/","title":{"rendered":"La Jolla traffic board supports valet proposals on Coast Boulevard and Girard Avenue \u2013 San Diego Union-Tribune"},"content":{"rendered":"<p>With street parking spots in La Jolla seen as precious, the La Jolla Traffic &amp; Transportation Board was tasked Jan. 20 with weighing the costs and benefits of granting spaces for valet service to two businesses.<\/p>\n<p>The two proposals came from the La Jolla Cove Hotel &amp; Suites and the soon-to-open Roseacre restaurant.<\/p>\n<p>The T&amp;T Board supported both requests, albeit with different circumstances.<\/p>\n<p>La Jolla Cove Hotel &amp; Suites<\/p>\n<p>The hotel at 1155 Coast Blvd. is undergoing extensive renovations for the next 18 months, during which onsite parking will be largely unavailable, General Manager Cody Asselin said.<\/p>\n<p>To avoid confusion and allow for consistent access to the hotel, Asselin requested a temporary valet zone at what is now a red curb. The hotel says the proposal got a green light from the city of San Diego since the zone is far enough from a crosswalk and a nearby fire hydrant.<\/p>\n<p>The valet zone is to consist of 44 feet of curb space 20 feet south of the crosswalk on Coast Boulevard in front of the hotel. Cars dropped off in the zone would be parked in a nearby structure.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" lazyautosizes lazyload\" alt=\"La Jolla Traffic &amp; Transportation Board members review a presentation from the La Jolla Cove Hotel &amp; Suites about a proposed temporary valet parking zone during the hotel's extensive renovations. (Noah Lyons)\" width=\"3068\" data- src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/01\/LJL-L-TT-1-01.jpg\" data-attachment-id=\"9584983\" \/>La Jolla Traffic &amp; Transportation Board members review a presentation from the La Jolla Cove Hotel &amp; Suites about a proposed temporary valet parking zone during the hotel\u2019s extensive renovations. (Noah Lyons)<\/p>\n<p>The hotel has the capacity to accommodate 67 vehicles and averaged close to 40 vehicles a night last year. In an agreement with Ace Parking, it secured 40 spots during the construction period.<\/p>\n<p>Once the renovations are completed, onsite parking will again be available, Asselin said.<\/p>\n<p>T&amp;T trustee Mary Soriano pointed out that the red zone is in a busy area near a popular U-turn spot on Coast Boulevard and across from parking for emergency vehicles. During the summer, she said, the street can be \u201ca mess.\u201d<\/p>\n<p>Asselin acknowledged possible inconvenience but emphasized that the planned valet zone is \u201creally just to allow guests somewhere to park.\u201d<\/p>\n<p>\u201cWe know it\u2019s going to be messy,\u201d he said. \u201cAnd our goal is really to make it less messy because we know [that] in these situations before, hotel guests just leave their car and that car might sit in the red zone for an hour, two hours or whatever it is. \u2026 We\u2019re trying to keep the traffic moving.\u201d<\/p>\n<p>Board Vice Chairman Dave Abrams made a motion to approve the request, and it passed nearly unanimously, with trustee Patrick Ryan abstaining because he works for a company that provides valet services.<\/p>\n<p>Trustee Ross Rudolph said \u201cI will vote for this only because it\u2019s not taking away [available] parking spaces.\u201d He added that he\u2019s in favor of removing what he called \u201cunnecessary\u201d red zones.<\/p>\n<p>Roseacre<\/p>\n<p>Roseacre restaurant is the anchor tenant of a new two-story building replacing the original Adelaide\u2019s flower shop at 7766 Girard Ave.<\/p>\n<p>Roseacre is described as a \u201cmulti-venue, design-driven culinary destination\u201d that also will include Holsem Coffee, Alley Bar and Sushi from Scratch. It is slated for an April opening.<\/p>\n<p>General Manager John Prusinovski asked for four spots for a valet zone in evening hours, with the cars redirected to a nearby parking lot or structure. He said it would help relieve congestion on Girard Avenue.<\/p>\n<p>\u201cWe are expecting up to 250 guests a night and we wanted to alleviate the street parking issues,\u201d Prusinovski said. \u201cOur goals in the end are going to be reduced traffic congestion \u2026 improved curb turnover [and having] vehicles removed from the street quickly.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" lazyautosizes lazyload\" alt=\"John Prusinovski, general manager of the upcoming Roseacre restaurant, discusses its valet parking proposal during the Jan. 20 La Jolla Traffic &amp; Transportation Board meeting. (Noah Lyons)\" width=\"3187\" data- src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/01\/LJL-L-TT-1-02.jpg\" data-attachment-id=\"9584984\" \/>John Prusinovski, general manager of the upcoming  Roseacre restaurant, discusses its valet parking proposal during the Jan. 20 La Jolla Traffic &amp; Transportation Board meeting. (Noah Lyons)<\/p>\n<p>Prusinovski added that people will be able to use the valet service even if they aren\u2019t dining at Roseacre.<\/p>\n<p>Devin Otsuka, director of operations at Ace Parking, said four to six surface lots and garages are under consideration for parking the vehicles.<\/p>\n<p>Though the board was open to surrendering public parking spaces after 5 p.m., members questioned the request for four.<\/p>\n<p>\u201cYou\u2019re asking for four parking spaces on Girard,\u201d Soriano said. \u201cAnd you\u2019re actually on a lot that is a prime block of Girard as well. That\u2019s a tough call.\u201d<\/p>\n<p>Abrams agreed, saying \u201cI understand your desire, but \u2026 four spaces seems excessive.\u201d<\/p>\n<p>Rudolph called the request \u201cnot reasonable.\u201d<\/p>\n<p>Two motions were initiated \u2014 approval of two spaces and approval of three. The former failed on a 5-3 vote. The latter passed 5-3.<\/p>\n<p>Trustee Bill Podway said the core problem isn\u2019t parking, given the available surface lots and garages, but rather many people\u2019s adverse reaction to paying for it. For upscale restaurants, that\u2019s less of an issue, he said.<\/p>\n<p>\u201cPeople coming into a restaurant at these price points, they\u2019re not going to Starbucks. \u2026 You\u2019re not looking at an $8 cup of coffee, you\u2019re looking at probably a $200-per-couple dinner.\u201d<\/p>\n<p>Next meeting: The La Jolla Traffic &amp; Transportation Board next meets at 3:30 p.m. Tuesday, Feb. 17, at the La Jolla\/Riford Library, 7555 Draper Ave. Learn more at <a href=\"http:\/\/lajollacpa.org\" rel=\"nofollow noopener\" target=\"_blank\">lajollacpa.org<\/a>. \u2666<\/p>\n","protected":false},"excerpt":{"rendered":"With street parking spots in La Jolla seen as precious, the La Jolla Traffic &amp; Transportation Board was&hellip;\n","protected":false},"author":2,"featured_media":144891,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[7,930,5184,9224,6804,6953,74,84,76,75],"class_list":["post-144890","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-diego","tag-california","tag-la-jolla","tag-la-jolla-light","tag-la-jolla-light-business","tag-la-jolla-light-news","tag-la-jolla-shores","tag-san-diego","tag-san-diego-county","tag-san-diego-headlines","tag-san-diego-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/144890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=144890"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/144890\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/144891"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=144890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=144890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=144890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}