{"id":145259,"date":"2026-01-22T21:44:08","date_gmt":"2026-01-22T21:44:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/145259\/"},"modified":"2026-01-22T21:44:08","modified_gmt":"2026-01-22T21:44:08","slug":"speedo-moves-u-s-headquarters-to-long-beach-2","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/145259\/","title":{"rendered":"Speedo Moves U.S. Headquarters to Long Beach"},"content":{"rendered":"<p>The seaside city will host 18 events of the 2028 Olympics and Paralympics<\/p>\n<p><a rel=\"noopener noreferrer nofollow\" target=\"_blank\" href=\"https:\/\/us.speedo.com\/\" type=\"link\" id=\"https:\/\/us.speedo.com\/\">Speedo<\/a>, the world\u2019s most famous swimwear brand, is relocating its North American headquarters to Long Beach, in advance of the 2028 Los Angeles Olympics. Pentland Brands, the owner of Speedo since the 1990s, is headquartered in London, but has chosen to move its American offices closer to the swimming venues for the upcoming games in a newly renovated 25,000 square foot building called Aero Long Beach, just four miles from the sand.<\/p>\n<p>The seaside city will host 11 Olympic and 7 Paralympic events, including Water Polo, Open Water Swimming and Artistic Swimming, all of which will likely involve athletes garbed in Speedos.<\/p>\n<p>\u201cOur new headquarters will bring our brands and our people closer together in the heart of a vibrant, dynamic city,\u201d Pentland president Joel Harris said in a statement. \u201cAs we look ahead to the LA28 Olympic Games, we\u2019re excited to be part of Long Beach\u2019s future and to support the incredible energy and opportunity that the Olympics will bring to this region.\u201d<\/p>\n<p><img loading=\"lazy\" fetchpriority=\"low\" decoding=\"async\" width=\"801\" height=\"1200\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"\" class=\"wp-image-285035\" data-lazy- data-lazy- data-lazy-src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/01\/52055635262_dcb1ee0ea9_k-801x1200.jpg\"\/><img fetchpriority=\"low\" loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"1200\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/01\/52055635262_dcb1ee0ea9_k-801x1200.jpg\" alt=\"\" class=\"wp-image-285035\"  \/>Speedo FastskinCredit: Photo by PortraitSpecialist<\/p>\n<p>American swimmers were scandalized when they first laid eyes on a Speedo. \u201cIt makes me want to get out of the water and get a towel around me real quick,\u201d Olympic athlete Melissa Belote told the Los Angeles Times in 1974. \u201cI\u2019m still a little self-conscious\u2026and so are a lot of the girls.\u201d But soon, the form-fitting swimsuits would become the uniform of professional water athletes the world over.<\/p>\n<p>Australians had been fond of the form-fitting suits since the first-ever non-wool suit debuted on Bondi Beach in 1928. The silk suits debuted in Los Angeles at the 1932 Olympic Games, and by the 1950s were being made of Nylon. The first Spandex suits appeared in the 1970s, and the company\u2019s gear continued to be worn by record-setting swimmers around the globe. Today, the company brand also appears on footwear, swim goggles, watches, sunglasses and swimfins.<\/p>\n<p>\u201cWe\u2019re thrilled to welcome Pentland to Long Beach,\u201d Mayor Rex Richardson shared. \u201cTheir presence reinforces our city\u2019s position as a premier destination for innovative companies and reflects the momentum we\u2019re building as we prepare to host Olympic and Paralympic events in 2028.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The seaside city will host 18 events of the 2028 Olympics and Paralympics Speedo, the world\u2019s most famous&hellip;\n","protected":false},"author":2,"featured_media":145225,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[27729,6547,131,133,132,15766,70890],"class_list":{"0":"post-145259","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-long-beach","8":"tag-la28","9":"tag-london","10":"tag-long-beach","11":"tag-long-beach-headlines","12":"tag-long-beach-news","13":"tag-rex-richardson","14":"tag-speedo"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/145259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=145259"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/145259\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/145225"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=145259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=145259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=145259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}