{"id":145366,"date":"2026-01-22T23:04:10","date_gmt":"2026-01-22T23:04:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/145366\/"},"modified":"2026-01-22T23:04:10","modified_gmt":"2026-01-22T23:04:10","slug":"tesla-lost-the-most-share-last-year-in-ev-stronghold-california-the-mercury-news","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/145366\/","title":{"rendered":"Tesla lost the most share last year in EV-stronghold California \u2013 The Mercury News"},"content":{"rendered":"<p>By Kara Carlson, Bloomberg<\/p>\n<p>Tesla Inc. squandered by far the biggest share of new-car sales in California last year, as the electric-vehicle maker lost ground in one of the world\u2019s largest EV markets.<\/p>\n<p>The company accounted for 9.9% of all vehicles registered in the state last year, down from 11.6% in 2024, according to Experian data published by the California New Car Dealers Association. The market share decline was more than three times that of Stellantis NV\u2019s Dodge, dropping Tesla to the No. 3 auto brand in the state in 2025, after trailing only Toyota Motor Corp.\u2019s namesake a year earlier.<\/p>\n<p>RELATED: <a href=\"https:\/\/www.mercurynews.com\/2026\/01\/20\/california-hits-milestone-in-electric-vehicle-sales\/\" rel=\"nofollow noopener\" target=\"_blank\">California hits milestone in electric vehicle sales<\/a><\/p>\n<p>The downturn echoes Tesla\u2019s struggles in other markets around the world. The company\u2019s aging lineup and slow-selling Cybertruck faces growing competition from fresher EVs offered by mainstream carmakers, while the loss of federal tax credits for EV purchasers in the US has put more pressure on demand that already was faltering. Tesla has also contended with a consumer backlash to Chief Executive Officer Elon Musk\u2019s political activities.<\/p>\n<p>Tesla registered fewer than 180,000 vehicles in California last year, down from almost 203,000 in 2024. The decline contributed to the state\u2019s overall EV market retreat, with total zero-emission vehicle registrations falling by about 7,300 cars to a little more than 378,000.<\/p>\n<p>Still, Tesla\u2019s most-popular models remained among the state\u2019s top-selling vehicles. The Model Y SUV remained the best-selling EV in the state and was the No. 1 light truck of any type. Tesla\u2019s Model 3 sedan was the state\u2019s second-best selling passenger car, trailing the Toyota Camry.<\/p>\n<p>To help bolster EV demand, California Governor Gavin Newsom, a Democrat, is seeking $200 million to resume offering tax rebates for EV purchases in the state.<\/p>\n<p>More stories like this are available on <a href=\"https:\/\/www.bloomberg.com\" rel=\"nofollow noopener\" target=\"_blank\">bloomberg.com<\/a><\/p>\n<p>\u00a92026 Bloomberg L.P.<\/p>\n","protected":false},"excerpt":{"rendered":"By Kara Carlson, Bloomberg Tesla Inc. squandered by far the biggest share of new-car sales in California last&hellip;\n","protected":false},"author":2,"featured_media":145367,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[387,7,9,8,181,1338,2280,1970,1090],"class_list":{"0":"post-145366","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-california","8":"tag-business","9":"tag-california","10":"tag-california-headlines","11":"tag-california-news","12":"tag-latest-headlines","13":"tag-morning-wire","14":"tag-silicon-valley","15":"tag-technology","16":"tag-tesla"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/145366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=145366"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/145366\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/145367"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=145366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=145366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=145366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}