{"id":149253,"date":"2026-01-25T20:59:09","date_gmt":"2026-01-25T20:59:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/149253\/"},"modified":"2026-01-25T20:59:09","modified_gmt":"2026-01-25T20:59:09","slug":"la-fin-in-bel-air-just-saw-its-asking-price-reduced-by-40m","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/149253\/","title":{"rendered":"&#8216;La Fin&#8217; in Bel-Air just saw its asking price reduced by $40M"},"content":{"rendered":"<p>Call it a reality check in Bel-Air.<\/p>\n<p>A $139 million listing in Los Angeles just chopped $40 million off its price tag, slipping under $100 million.<\/p>\n<p>Still, despite the listing discount, the Bel-Air behemoth \u2014 called \u201cLa Fin,\u201d and now asking a cool $99.95 million \u2014 is the most expensive home listing in the US for the week ending Jan. 22, according to <a href=\"https:\/\/www.realtor.com\/news\/unique-homes\/pritzker-estate-los-angeles-price-cut-for-sale\/\" target=\"_blank\" rel=\"noopener nofollow\">Realtor.com.<\/a><\/p>\n<p>The property first hit the market in 2022, with reported seller and former emergency room director Joe Englanoff tapping a rotating cast of seven agents to find a buyer.<\/p>\n<p>It\u2019s currently represented by Sally Forster Jones, of Compass, from whom The Post has sought comment.<\/p>\n<p>The drastic price cut is a sign that even the flashiest trophy listings are feeling pressure. One Shot Productions<\/p>\n<p>The Bel-Air estate, known as \u201cLa Fin,\u201d first listed in 2022 for $139 million. One Shot Productions<\/p>\n<p>The property spans more than 2 acres and delivers a number of outdoor perks. One Shot Productions<\/p>\n<p>Designed to impress, the property features a towering 44-foot crystal chandelier made of 55,000 crystals. One Shot Productions<\/p>\n<p>The dramatic repricing reflects a broader shift at the very top of the housing market, where spectacle alone no longer guarantees a sale.<\/p>\n<p>\u201cA reset like this doesn\u2019t signal weakness, it signals recalibration. Ultra-luxury is no longer aspirational pricing, it\u2019s precision pricing,\u201d Douglas Elliman\u2019s Cory Weiss told <a href=\"https:\/\/www.foxbusiness.com\/real-estate\/americas-most-expensive-home-listing-drops-99-9m-after-massive-40m-price-cut-from-original-ask\" target=\"_blank\" rel=\"noopener nofollow\">Fox Business<\/a> in an interview. <\/p>\n<p>\u201cIn Los Angeles especially, buyers at this level are disciplined, global and value-driven. When pricing realigns with today\u2019s realities such as interest rates, liquidity and opportunity cost, serious conversations restart.\u201d<\/p>\n<p>Weiss added that frequent changes in representation should not be mistaken for fading interest.\u00a0<\/p>\n<p>\u201cHigh agent turnover usually reflects a mismatch between strategy and expectations, not a lack of interest in the asset itself,\u201d he said. \u201cThis property has lived through multiple market cycles, from ultra-low rates to geopolitical uncertainty and shifting tax dynamics.\u201d<\/p>\n<p>The dwelling\u2019s design is bold and modern. One Shot Productions<\/p>\n<p>A view of the mansion\u2019s layout, with plenty of space for entertaining. One Shot Productions<\/p>\n<p>The offering includes 12 bedrooms. One Shot Productions<\/p>\n<p>One of 17 bathrooms.  One Shot Productions<\/p>\n<p>Standing at 1200 Bel Air Road, the 12-bedroom, 17-bathroom estate spans more than 2 acres with sweeping views across Los Angeles.\u00a0<\/p>\n<p>In addition to the main residence, the compound includes separate living quarters for staff and guests, a standard feature at this tier of the market.<\/p>\n<p>Where La Fin aims to stand apart is in its over-the-top amenity roster.\u00a0<\/p>\n<p>The home boasts a 44-foot chandelier composed of 55,000 crystals, an automated six-car elevator display \u2014 and a 6,000-square-foot entertainment level outfitted with a wine cellar, a vodka tasting room and a cigar lounge.\u00a0<\/p>\n<p>Outside, an infinity pool is paired with a rising 23-foot LED screen, while a rooftop deck adds spa and fireplace elements.<\/p>\n<p>An expansive walk-in closet with space for storing anything.  One Shot Productions<\/p>\n<p>An expansive 100-square-foot rain shower.  One Shot Productions<\/p>\n<p>This being Los Angeles, there\u2019s a home theater.  One Shot Productions<\/p>\n<p>Outside, the home offers sweeping views of Los Angeles. One Shot Productions<\/p>\n<p>A rooftop deck outfitted with spa and fireplace features. One Shot Productions<\/p>\n<p>Beyond the theatrics, the property leans heavily into security and finishings, with custom Italian furnishings, Calacatta gold marble, commercial-grade catering facilities and fingerprint-activated \u201ccommand center\u201d systems.<\/p>\n<p>But Weiss cautioned that buyer priorities have evolved, and not every flashy feature carries the same weight it once did.<\/p>\n<p>\u201cAmenities that win are the ones that integrate into daily life. Wellness facilities, seamless indoor-outdoor flow, smart security and turnkey functionality,\u201d he told Fox Business. \u201cWhat\u2019s losing relevance are novelty features that photograph well but rarely get used. Buyers are asking, \u2018Will this improve my life?\u2019 not, \u2018Will this impress my guests?\u2019\u201d<\/p>\n<p>He added that today\u2019s ultra-wealthy buyers are approaching purchases with a longer lens.<\/p>\n<p>A hot tub.  One Shot Productions<\/p>\n<p>The fire pit.  One Shot Productions<\/p>\n<p>Not to be outdone, there\u2019s a vodka tasting room inside. One Shot Productions<\/p>\n<p>A view of the grand living space.  One Shot Productions<\/p>\n<p>Another bedroom.  One Shot Productions<\/p>\n<p>The mansion has struggled to find a buyer, reflecting a broader shift in the ultra-luxury market as wealthy buyers grow more cautious, prioritize livability over spectacle and weigh uncertainty tied to a proposed federal billionaire tax. One Shot Productions<\/p>\n<p>\u201cToday\u2019s buyer is less trophy-driven and more thesis-driven. They\u2019re high-profile global entrepreneurs, private equity principals, family offices, often buying with generational thinking,\u201d Weiss said. \u201cFive years ago, size and spectacle sold. Today, buyers want privacy, security, flexibility and a clear lifestyle narrative, not just bragging rights.\u201d<\/p>\n<p>For properties that linger on the market, that narrative becomes critical.<\/p>\n<p>\u201cStorytelling is everything, but it has to evolve,\u201d Weiss said. \u201cAfter years on the market, the story can\u2019t be about excess. It has to be about purpose, why this home exists, who it\u2019s truly built for and how it fits into a buyer\u2019s life today.\u201d<\/p>\n<p>The timing also comes as wealthy buyers face renewed uncertainty around a proposed federal billionaire tax, a factor brokers say is making ultra-high-net-worth buyers more price-sensitive.<\/p>\n","protected":false},"excerpt":{"rendered":"Call it a reality check in Bel-Air. A $139 million listing in Los Angeles just chopped $40 million&hellip;\n","protected":false},"author":2,"featured_media":149254,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[7625,73980,9329,66565,7,48,52,51,47,50,49,47281,47282,13781,73981,388,11853,1694,72262],"class_list":["post-149253","post","type-post","status-publish","format-standard","has-post-thumbnail","category-los-angeles","tag-america","tag-bel-air","tag-billionaires","tag-billions","tag-california","tag-la","tag-la-headlines","tag-la-news","tag-los-angeles","tag-los-angeles-headlines","tag-los-angeles-news","tag-luxe-listings","tag-luxe-living","tag-luxury-real-estate","tag-most-expensive","tag-real-estate","tag-residential-real-estate","tag-taxes","tag-wealthy"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/149253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=149253"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/149253\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/149254"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=149253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=149253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=149253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}