LOS ANGELES (AP) \u2014 Aiming to shake up the Golden State\u2019s media landscape, the California Post launched on Monday with\u2026<\/p>\n
LOS ANGELES (AP) \u2014 Aiming to shake up the Golden State\u2019s media landscape, the California Post<\/a> launched on Monday with a new tabloid newspaper and news site that brings a brash, cheeky and conservative-friendly fixture of the Big Apple to the West Coast. <\/p>\n The Los Angeles outpost of the New York Post will be \u201cdigital first\u201d \u2014 with social media accounts and video and audio pieces \u2014 but for $3.75 readers can also purchase a daily print publication featuring the paper\u2019s famously splashy front-page headlines. Perhaps most memorably: 1983\u2019s \u201cHeadless Body in Topless Bar.\u201d<\/p>\n \u201cThe most iconic thing about the New York Post, and now the California Post, is that front page,\u201d said Nick Papps, editor-in-chief of the LA newsroom. \u201cIt has a unique wit, and is our calling card, if you like.\u201d<\/p>\n Monday\u2019s inaugural edition goes straight at Hollywood during awards season with the full-page headline: \u201cOscar Wild \u2013 Shocking truth behind director Safdie brothers\u2019 mystery split.\u201d <\/p>\n Page Six gets a Hollywood edition<\/p>\n Papps declined last week to reveal what stories his reporters were chasing and what bombs the political columnists will throw in its first editions. But he promised the growing staff of between 80 and 100 will focus on issues important to \u201ceveryday, hardworking\u201d Californians, including homelessness, affordability, technology and \u201claw and order.\u201d<\/p>\n Of course, the Post\u2019s infamous gossip column will get a Tinseltown version, Page Six Hollywood, that will keep a snarky eye on red carpets and celebrity culture. And sports fans can expect comprehensive coverage of the state\u2019s major league teams, as well as the upcoming World Cup and Olympic Games in Los Angeles, Papps said. <\/p>\n \u201cNo matter what your politics are, sports is the great connector,\u201d he said. <\/p>\n Adding another title to Rupert Murdoch<\/a> \u2018s media empire, the California Post will draw from and build on the venerable New York paper\u2019s national coverage, which is known for its relentless and skewering approach to reporting and its facility with sensational or racy subject matter. <\/p>\n \u201cThere is no doubt that the Post will play a crucial role in engaging and enlightening readers, who are starved of serious reporting and puckish wit,\u201d Robert Thomson, chief executive of Post corporate parent News Corp., said in a statement last year<\/a> announcing the move. In typically punchy Post fashion, he portrayed California as plagued by \u201djaundiced, jaded journalism.\u201d<\/p>\n Journalism or clickbait?<\/p>\n The California Post could make an impact with its combative style and conservative stance, said Gabriel Kahn, professor at the University of Southern California\u2019s Annenberg School for Communication and Journalism, who added \u201cour statewide press is boring as bathwater,\u201d especially when it comes to politics. He expects a major target to be Democratic Gov. Gavin Newsom<\/a>, who has possible presidential aspirations and has become a Republican boogeyman.<\/p>\n Readers shouldn\u2019t anticipate that the new publication will become known for breaking big stories through old-fashioned journalism, Kahn said.<\/p>\n \u201cThere\u2019s a crass cleverness in the way that tabloids present news that actually works well on social media,\u201d he said. \u201cIt could be entertaining.\u201d<\/p>\n Kahn doesn\u2019t expect the California Post will turn a profit. He points out that the New York Post isn\u2019t a big moneymaker for News Corp., but rather it serves another purpose, which is \u201cto bludgeon its enemies\u201d and curry favor with people in power on the right. <\/p>\n Nonetheless, the corporation\u2019s New York Post Media Group, which includes several media properties, is a player in both local and national politics. It routinely pushes on culture-war pressure points, and it has broken such political stories as the Hunter Biden laptop saga<\/a>. The Post has an avid reader in President Donald Trump<\/a>, who gave its \u201cPod Force One\u201d podcast an interview last summer. <\/p>\n It launches at a volatile moment for the industry<\/p>\n However bold its intentions, the venture is being launched into a turbulent atmosphere for the news business, particularly print papers. More than 3,200 of them have closed nationwide<\/a> since 2005, according to figures kept by Northwestern University\u2019s Medill School of Journalism. The online world spawned new information sources and influencers, changed news consumers\u2019 tastes and habits, and upended the advertising market on which newspapers relied. <\/p>\n California, with a population of nearly 40 million, still has dozens of newspapers, including dailies in and around Los Angeles and other major cities. But the nation\u2019s second-most-populous city hasn\u2019t had a dedicated tabloid focused on regional issues in recent memory. Meanwhile, venerable institutions like the Los Angeles Times have been hit with major layoffs<\/a>.<\/p>\n The launch of a paper edition of the Post \u201cdefies logic\u201d as news outlets in major metro areas are rapidly shrinking their print footprint, said Ted Johnson, a media and politics editor for Deadline in Washington, D.C., who reported in Los Angeles for 28 years. <\/p>\n \u201cBut Rupert Murdoch, his first love is print,\u201d Johnson said. <\/p>\n Copyright
\n \u00a9\u00a02026 The Associated Press. All rights reserved. This material may not be published, broadcast, written or redistributed.<\/p>\n","protected":false},"excerpt":{"rendered":"LOS ANGELES (AP) \u2014 Aiming to shake up the Golden State\u2019s media landscape, the California Post launched on…\n","protected":false},"author":2,"featured_media":150127,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[7,9,8],"class_list":{"0":"post-150126","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-california","8":"tag-california","9":"tag-california-headlines","10":"tag-california-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/150126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=150126"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/150126\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/150127"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=150126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=150126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=150126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}