{"id":153302,"date":"2026-01-28T14:06:07","date_gmt":"2026-01-28T14:06:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/153302\/"},"modified":"2026-01-28T14:06:07","modified_gmt":"2026-01-28T14:06:07","slug":"san-diego-pga-tour-event-future-in-doubt","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/153302\/","title":{"rendered":"San Diego PGA Tour event future in doubt"},"content":{"rendered":"

The PGA Tour returns to Torrey Pines and the Farmers Insurance Open on Thursday with much fanfare. Brooks Koepka is back on tour<\/a> after four years away. Torrey Pines is one of the more visually stunning tour stops. And CBS makes its season debut for weekend coverage after nearly six months off.<\/p>\n

But this very well could be the final January edition of the event. Farmers Insurance did not renew its longtime deal<\/a> as title sponsor (it signed on in 2010), and much has been made about what the tour and its new Future Competitions Committee<\/a> (FCC) is planning for 2027 and beyond<\/a>.<\/p>\n

Based on conversations with industry sources, a number of scenarios are still in play. One persistent point from sources is that Torrey Pines is likely to stay on the schedule, even though it\u2019s not currently a Signature event. The tour has leaned into its historic courses as a point of leverage against LIV Golf, and Torrey Pines certainly fits that bill. The tour first played there in 1968.<\/p>\n

Though the tournament does not yet have a title sponsor beyond this week, Golf Digest reported recently that there was \u201cstrong interest<\/a>\u201d in the event. One potential sponsor for the San Diego tournament, sources said, is Sentry.<\/p>\n

The insurance company first signed on for \u201cThe Sentry\u201d prior to the 2018 tournament, which has been the PGA Tour\u2019s annual first event of the season. But the 2026 tournament was canceled in September<\/a> due to water delivery issues on Maui, and it\u2019s widely expected that it will not return, meaning Sentry would be without an event to sponsor. Golfweek also recently reported on the possibility<\/a> of Sentry moving to the San Diego event.<\/p>\n

Sources said it\u2019s possible — even \u201clikely\u201d — that Sentry would move in to sponsor the Torrey Pines tournament in future years should the Maui tournament not continue. Its deal for the Hawaii tournament runs through 2035. Also, sources said it\u2019s possible that the Torrey Pines event, with Sentry as a sponsor, could move into a spot in the tour\u2019s three-event postseason.<\/p>\n

There have been high-level discussions<\/a> at the PGA Tour over the last year about potentially tweaking its postseason. Moving Torrey Pines from January to a playoff event would give the tour a historic course at one of its postseason tournaments, and also give Sentry an elevated event to make up for being canceled altogether in 2025.<\/p>\n

They\u2019re all scenarios that the tour\u2019s FCC is working through under the direction of Tiger Woods. Though it\u2019s not believed the committee has made any final decisions on the tour\u2019s future beyond 2026, it\u2019s expected to give some formal direction on plans around the time of the Players Championship in early March.<\/p>\n

Marty Gorsich, the CEO of the Century Club of San Diego, which runs the event, was interviewed last week<\/a> on San Diego\u2019s KUSI-Fox. Asked if he was confident the tournament had another sponsor lined up, Gorsich responded: \u201cHundred percent. It\u2019s a great course. It\u2019s a great city. Lots of interest in that. So we are comfortable with what lies ahead.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The PGA Tour returns to Torrey Pines and the Farmers Insurance Open on Thursday with much fanfare. Brooks…\n","protected":false},"author":2,"featured_media":153303,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[40199,32496,70394,74,76,75],"class_list":["post-153302","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-diego","tag-farmers-insurance","tag-golf","tag-pga-tour","tag-san-diego","tag-san-diego-headlines","tag-san-diego-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/153302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=153302"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/153302\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/153303"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=153302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=153302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=153302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}