{"id":155223,"date":"2026-01-29T18:14:07","date_gmt":"2026-01-29T18:14:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/155223\/"},"modified":"2026-01-29T18:14:07","modified_gmt":"2026-01-29T18:14:07","slug":"guess-jeans-returns-to-l-a-with-new-west-hollywood-store","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/155223\/","title":{"rendered":"GUESS JEANS Returns to L.A. With New West Hollywood Store"},"content":{"rendered":"

The two-story boutique opens its doors\u00a0on\u00a0Jan. 31\u00a0\u00a0<\/p>\n

GUESS JEANS knows that you can always go home again.\u00a0<\/p>\n

On Jan. 31, the L.A.-founded brand will unveil its two-story Los Angeles Homecoming store at the intersection of Melrose Avenue and San Vicente.\u00a0\u00a0<\/p>\n

\"Guess\"GuessCredit: Josh Cho Photography<\/p>\n

The 3,000-square-foot\u00a0flagship channels a California spirit and the contemporary ethos of the\u00a0fashion-forward West Hollywood Design District neighborhood.\u00a0Shifting ceiling heights, asymmetrical staircases and wooden materials encase the curation of GUESS apparel. Envisioned as both a boutique and community hub, it also features a customization lab\u00a0that can transform into a space for activations and cultural experiences.\u00a0\u00a0<\/p>\n

And to the great delight of Angelenos,\u00a0GUESS JEANS Homecoming\u00a0has dedicated parking.\u00a0\u00a0<\/p>\n

\u201cOpening the GUESS JEANS store in Los Angeles is deeply personal \u2014\u00a0it is a return to our roots, not only the city where both GUESS and I were born but where the story of GUESS JEANS began,\u201d said Nicolai Marciano, chief new business development officer. \u00a0\u201cL.A. has always been a cultural epicenter and a place\u00a0where\u00a0creative\u00a0communities thrive. This space is about more than retail,\u00a0it\u2019s\u00a0about building something meaningful with and for the city that shaped us, while creating a platform for the next generation of ideas,\u00a0collaborations\u00a0and storytelling.\u201d\u00a0<\/p>\n

\"Guess\"GuessCredit: Josh Cho Photography<\/p>\n

\"Guess\"GuessCredit: Josh Cho Photography<\/p>\n

Grand opening festivities\u00a0happen\u00a0throughout the weekend. Following a Jan. 28 VIP dinner at The Living Room and press and influencer store preview\u00a0and The Butcher\u2019s Daughter brunch\u00a0on Jan. 29, Angelenos are welcome to the grand opening party at Avalon Hollywood\u00a0where\u00a0DJ sets and live performances will unfold from Channel Tres, Flying Lotus, Heidi\u00a0Lawden, Toro Y Moi, D33J, Hayes Bradley and Sophie Gray.\u00a0Finally, on Jan. 31, the public store opening will be a shopping extravaganza with limited-edition pieces and customization experiences by L.A.-based creatives like\u00a0Born x Raised, Babylon, Miaou, Brunch, The Collective, Alice\u00a0and Mez.\u00a0<\/p>\n

Scroll to continue reading<\/p>\n

\"Guess\"GuessCredit: Josh Cho Photography<\/p>\n

GUESS JEANS<\/a>\u00a0is\u00a0located\u00a0at\u00a08700 Melrose Avenue in West Hollywood. Upon its Jan. 31 debut, the store is open from 11 a.m.\u00a0to be\u00a07 p.m.\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"The two-story boutique opens its doors\u00a0on\u00a0Jan. 31\u00a0\u00a0 GUESS JEANS knows that you can always go home again.\u00a0 On…\n","protected":false},"author":2,"featured_media":155224,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[1742,76168,48,52,51,47,50,49,11515,655],"class_list":{"0":"post-155223","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-los-angeles","8":"tag-fashion","9":"tag-guess","10":"tag-la","11":"tag-la-headlines","12":"tag-la-news","13":"tag-los-angeles","14":"tag-los-angeles-headlines","15":"tag-los-angeles-news","16":"tag-shopping","17":"tag-west-hollywood"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/155223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=155223"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/155223\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/155224"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=155223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=155223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=155223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}