{"id":163677,"date":"2026-02-04T15:35:08","date_gmt":"2026-02-04T15:35:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/163677\/"},"modified":"2026-02-04T15:35:08","modified_gmt":"2026-02-04T15:35:08","slug":"guide-to-the-hottest-events-concerts-and-parties-happening-in-san-francisco","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/163677\/","title":{"rendered":"Guide to the hottest events, concerts and parties happening in San Francisco"},"content":{"rendered":"<p>Page Six is breaking down all the hottest events, star-studded parties, concerts, shopping experiences and more happening in San Francisco ahead of Super Bowl LX.<\/p>\n<p>Super Bowl 2026 is just around the corner \u2014 and San Francisco is going all out with their pre-game events and parties.<\/p>\n<p>This year\u2019s championship game will feature the New England Patriots taking on the Seattle Seahawks at Levi\u2019s Stadium in Santa Clara, Calif., on Feb. 8. <\/p>\n<p>Ahead of the big game, Page Six has put together a go-to guide for <a href=\"https:\/\/pagesix.com\/tag\/super-bowl-2026\/\" rel=\"nofollow noopener\" target=\"_blank\">everything fans need to know about Super Bowl LX<\/a>, including all the hottest events, star-studded parties, concerts, tailgates, shopping experiences and more taking place in San Francisco.<\/p>\n<p>WEDNESDAY, FEB. 4<\/p>\n<p>Sports Power Brunch: Celebrating the Most Powerful Women in Sports<\/p>\n<p>The annual Sports Power Brunch \u2014 honoring women in the sports industry (like Elle Duncan, pictured) \u2014 will host top leaders across sports, media and culture for \u201can elevated morning of awards, conversation and networking.\u201d Getty Images<\/p>\n<p>Returning to Super Bowl week again this year, the Sports Power Brunch will host top leaders across sports, media and culture for \u201can elevated morning of awards, conversation and networking.\u201d<\/p>\n<p>Maria Taylor, Elle Duncan, Becky Hammon, Marissa Solis and more are expected at the event \u2014  celebrating distinguished women in the sports industry, both on and off the field \u2014 taking place Wednesday morning at the Four Seasons Hotel San Francisco.<\/p>\n<p>Women Raise the Game Champions<\/p>\n<p>Diana Flores (pictured) will be honored with the Woman of the Year award at Women Raise the Game Champions. Getty Images<\/p>\n<p>Page Six hears that this exclusive, invitation-only Super Bowl celebration \u2014 held at the Proper Hotel Rooftop in San Francisco \u2014 will honor \u201cthe women, creators and athletes redefining football culture and shaping the future of sports.\u201d<\/p>\n<p>The rooftop event will feature an evening of cocktails, hors d\u2019oeuvres and entertainment as guests mingle with this year\u2019s honorees: Diana Flores (Woman of the Year), Esther Anaya (Entertainment Creator of the Year) and Julie Young (Legacy Award, presented by her son, 2021 Heisman winner Bryce Young).<\/p>\n<p>THURSDAY, FEB. 5<\/p>\n<p>Sports Illustrated Invitational<\/p>\n<p>New York Giants fan-favorite Cam Skattebo will be making an appearance at the Sports Illustrated Invitational. Getty Images<\/p>\n<p>Just in time for Big Game Weekend, Sports Illustrated Invitational returns with its highly anticipated celebrity golf event, bringing together the worlds of sports, entertainment and culture all in one place.<\/p>\n<p>The tournament, produced by Authentic Live, kicks off Thursday morning at the iconic TPC Harding Park in San Francisco. Thirty-six teams of four will face off across 18 holes \u2014 with one winning the coveted 2026 SI\u00a0Invitational\u00a0Cup.<\/p>\n<p>Page Six hears that New York Giants fan-favorite Cam Skattebo will be making an appearance, with many other familiar faces expected to attend.<\/p>\n<p>NFL Honors<\/p>\n<p>Nominees for the prestigious AP Most Valuable Player award, presented by Invisalign, at the 2026 NFL Honors include Buffalo Bills quarterback Josh Allen (pictured). AP<\/p>\n<p>Annual accolades for the 2025 NFL season will be presented to recipients at the Palace of Fine Arts in San Francisco on Thursday evening.<\/p>\n<p>\u201cWeek after week, the\u00a0NFL\u00a0delivers performances that remind you why this game means so much to so many people,\u201d host Jon Hamm said in a statement. \u201cI\u2019m\u00a0honored\u00a0to host an evening that celebrates the players, their immense talents and the unforgettable moments that defined this season.\u201d<\/p>\n<p>Nominees for the night\u2019s most prestigious honor \u2014 the AP Most Valuable Player award, presented by Invisalign \u2014 include Josh Allen (Buffalo Bills), Trevor Lawrence (Jacksonville Jaguars), Drake Maye (New England Patriots), Christian McCaffrey (San Francisco 49ers) and Matthew Stafford (Los Angeles Rams).<\/p>\n<p>The league\u2019s primetime awards special will air live at 6 p.m. PT\/9 p.m. ET on NBC and NFL Network, with streaming available on Peacock and NFL+.<\/p>\n<p>Ahead of the awards show, Page Six will be on the red carpet reporting in real time, so be sure to follow along with our real-time coverage <a href=\"https:\/\/pagesix.com\/tag\/super-bowl-2026\/\" rel=\"nofollow noopener\" target=\"_blank\">here on site<\/a>, <a href=\"https:\/\/www.instagram.com\/pagesix\/\" target=\"_blank\" rel=\"noopener nofollow\">Instagram<\/a>, <a href=\"https:\/\/www.tiktok.com\/@pagesix\" target=\"_blank\" rel=\"noopener nofollow\">TikTok<\/a>, <a href=\"https:\/\/www.facebook.com\/pagesix\/\" target=\"_blank\" rel=\"noopener nofollow\">Facebook<\/a> and <a href=\"https:\/\/x.com\/PageSix\" target=\"_blank\" rel=\"noopener nofollow\">Twitter<\/a>.<\/p>\n<p>SiriusXM and Pandora present Noah Kahan<\/p>\n<p>Folk-pop singer Noah Kahan will be performing an exclusive live show at The Warfield in San Francisco. Samir Hussein\/WireImage<\/p>\n<p>To help kick off Big Game Weekend, Noah Kahan will be performing an exclusive live show at The Warfield in San Francisco for SiriusXM and Pandora.<\/p>\n<p>Page Six hears the folk-pop singer is expected to perform hits like \u201cStick Season,\u201d \u201cDial Drunk,\u201d \u201cNorthern Attitude\u201d and \u201cYou\u2019re Gonna Go Far,\u201d as well as new music from his upcoming fourth studio album.<\/p>\n<p>\u201cCan\u2019t wait to perform for SiriusXM and Pandora before the big game at The Warfield,\u201d Kahan said in a statement. \u201cSo hyped to play such an iconic venue and share the moment with my fans. Let\u2019s get it.\u201d<\/p>\n<p>Fans can enter for a chance to attend <a href=\"https:\/\/siriusxmpandorapresentnoahkahan.splashthat.com\/pr\" target=\"_blank\" rel=\"noopener nofollow\">here<\/a>. The performance will also air in its entirety on SiriusXM\u2019s Alt Nation (ch. 36) on Feb. 7 at 5 p.m. PT\/8 p.m. ET.<\/p>\n<p>BAHC Live! Concert Series presented by Xfinity<\/p>\n<p>\u201cBeautiful Things\u201d singer Benson Boone is set to perform at the BAHC Live! Concert Series Thursday night. Kevin Mazur\/Getty Images<\/p>\n<p>Benson Boone will be headlining the Bay Area Host Committee Live! Concert Series Thursday night, with special guest Shaboozey, at the Bill Graham Civic Auditorium.<\/p>\n<p>Doors open at 7:00 p.m. PT with the show expected to begin around 8 p.m. PT.<\/p>\n<p>The multi-day concert series will then continue Saturday with a performance by Chris Stapleton, featuring special guest Sierra Ferrell, at the same time and location.<\/p>\n<p>Both shows will be in Dolby Atmos, offering fans a new way to experience music at its fullest potential.<\/p>\n<p>\u201cMusic in Dolby Atmos goes beyond the ordinary listening experience by immersing you in the song, revealing details with unparalleled clarity and depth,\u201d a press release explains. \u201cNothing compares to experiencing your favorite artist in Dolby Atmos.\u201d<\/p>\n<p>Fall Out Boy: Wells Fargo Autograph Card Exclusives Concert Series<\/p>\n<p>Fall Out Boy will take the stage at San Francisco\u2019s historic Regency Ballroom for an exclusive concert series. Getty Images for iHeartRadio<\/p>\n<p>Get ready to dance, dance!<\/p>\n<p>Fall Out Boy will perform at the historic Regency Ballroom in San Francisco as part of the Wells Fargo Autograph Card Exclusives concert series.<\/p>\n<p>The intimate venue has a capacity of 1,400, making it one of the smallest rooms the rock band has played in a long time \u2014 and a guarantee that any seat in the house will be a good one!<\/p>\n<p>The concert experience kicks off at 8:30 p.m. PT. Tickets for eligible Wells Fargo credit cardholders and more information can be found <a href=\"https:\/\/entertainment.wf.com\/event\/fall-out-boy\/\" target=\"_blank\" rel=\"noopener nofollow\">here<\/a>.<\/p>\n<p>Tight Ends &amp; Friends<\/p>\n<p>Tight End University (TEU) \u2014 founded by George Kittle, Travis Kelce (pictured) and Greg Olsen \u2014 has teamed up with Sports Illustrated for a \u201cTight Ends &amp; Friends\u201d event in San Francisco. Getty Images<\/p>\n<p>Sports Illustrated is teaming up with Tight End University (TEU) \u2014 founded by George Kittle, Travis Kelce and Greg Olsen \u2014 for \u201cTight Ends &amp; Friends,\u201d a high-energy, community-driven celebration to kick off Super Bowl 2026.<\/p>\n<p>Hosted by George and his wife, Claire, the event will feature performances by Loud Luxury and Frank Walker. No word yet on whether Kelce (or his fianc\u00e9e, <a href=\"https:\/\/pagesix.com\/2025\/07\/02\/entertainment\/travis-kelce-breaks-down-how-taylor-swifts-surprise-nashville-performance-came-to-be\/\" rel=\"nofollow noopener\" target=\"_blank\">Taylor Swift<\/a>) will be in attendance, but we have our fingers crossed for some surprise appearances.<\/p>\n<p>The celebration, presented by Cash App and VISA, kicks off at 9 p.m. PT at Public Works in San Francisco. Find \u201clast call\u201d tickets and more information <a href=\"https:\/\/sitickets.com\/event\/abg\/sports-illustrated-teu-presents-tight-ends-friends-XFFI7N\" target=\"_blank\" rel=\"noopener nofollow\">here<\/a>. <\/p>\n<p>NPU Live hosts album release show for DJ\/producer ILLENIUM<\/p>\n<p>DJ\/producer ILLENIUM will be performing an album release show at Pier 80 Warehouse. Billboard via Getty Images<\/p>\n<p>Ahead of his highly-awaited \u201cOdyssey\u201d album, dropping on Friday, ILLENIUM will be performing an album release show at Pier 80 warehouse in San Francisco.<\/p>\n<p>The album marks the DJ\/producer\u2019s first major project since 2023.<\/p>\n<p>Fans who attend the show will get a first listen to the record before anyone else \u2014 and a sneak peek at what to expect from his residency at the Sphere in Las Vegas in March.<\/p>\n<p>FRIDAY, FEB. 6<\/p>\n<p>GLD pop-up at NFL Super Bowl Experience<\/p>\n<p>Athletes like Deebo Samuel Sr. (pictured) will be stopping by the GLD pop-up at NFL Super Bowl Experience. Getty Images<\/p>\n<p>GLD, a lifestyle jewelry brand with deep ties to sports and culture, will be hosting a pop-up inside the NFL Super Bowl Experience to showcase how jewelry moves with the game and the culture around it.<\/p>\n<p>The booth will run on Friday from 3 p.m. to 10 p.m. PT and re-open Saturday from 10 a.m. to 10 p.m. PT at Moscone Center North &amp; South (747 Howard St. in San Francisco).<\/p>\n<p>Guests who stop by will get to try on statement luxury pieces \u2014 with one winner even taking home the official Super Bowl LX pendant! \u2014 and get the chance to mingle with NFL players like Deebo Samuel Sr., Chase Brown, Alexander Mattison and Darnay Holmes.<\/p>\n<p>GQ Bowl<\/p>\n<p>Designer Thom Browne has teamed up with GQ for GQ Bowl, an evening celebrating the fusion of sports and fashion. FilmMagic<\/p>\n<p>GQ is partnering with designer Thom Browne to present GQ Bowl, an evening celebrating the fusion of sports and fashion, along with the debut of Thom Browne\u2019s Fall 2026 collection.<\/p>\n<p>This year\u2019s event, held at the Legion of Honor museum in San Francisco, will feature a livestream red carpet and runway event beginning at 7 p.m. ET.<\/p>\n<p>Fans can tune into the special livestream via <a href=\"https:\/\/www.youtube.com\/channel\/UCsEukrAd64fqA7FjwkmZ_Dw\" target=\"_blank\" rel=\"noopener nofollow\">GQ\u2019s YouTube<\/a>.<\/p>\n<p>The One Party by Uber<\/p>\n<p>Grammy winners Olivia Dean (pictured) and Shaboozey will be performing at The One Party by Uber. Getty Images for iHeartRadio<\/p>\n<p>Returning for the fourth year, Uber\u2019s The One party will feature a performance by Olivia Dean with special guest Shaboozey. The two are appearing fresh off their <a href=\"https:\/\/pagesix.com\/2026\/02\/01\/entertainment\/grammys-2026-full-list-of-nominees-and-winners\/\" rel=\"nofollow noopener\" target=\"_blank\">wins at the 2026 Grammys<\/a> last weekend.<\/p>\n<p>The members-only event runs from 7:30 p.m. to 11 p.m. PT at Pier 48 in Uber\u2019s hometown of San Francisco.<\/p>\n<p>The annual bash has famously been star-studded in years past. Page Six has spotted everyone from <a href=\"https:\/\/pagesix.com\/2023\/02\/11\/paris-hilton-performs-stars-are-blind-at-2023-super-bowl-bash\/\" rel=\"nofollow noopener\" target=\"_blank\">Paris Hilton<\/a> to <a href=\"https:\/\/pagesix.com\/2023\/02\/14\/inside-super-bowl-2023-parties-mgk-megan-fox-drake-and-more\/\" rel=\"nofollow noopener\" target=\"_blank\">Vanessa Hudgens,<\/a> <a href=\"https:\/\/pagesix.com\/2025\/02\/09\/entertainment\/inside-the-star-studded-super-bowl-2025-parties-and-events\/\" rel=\"nofollow noopener\" target=\"_blank\">Travis Scott, Brooklyn Beckham, Ice Spice,<\/a> <a href=\"https:\/\/pagesix.com\/2024\/02\/10\/entertainment\/post-malone-tells-las-vegas-partygoers-that-hes-scared-stless-about-his-super-bowl-pregame-performance\/\" rel=\"nofollow noopener\" target=\"_blank\">Post Malone<\/a>, <a href=\"https:\/\/pagesix.com\/2024\/02\/11\/entertainment\/inside-the-star-studded-super-bowl-2024-parties\/\" rel=\"nofollow noopener\" target=\"_blank\">Tom Brady, Megan Fox<\/a> and more.<\/p>\n<p>FanDuel Party powered by Spotify<\/p>\n<p>Green Day (pictured) will be hitting the stage at Pier 29 in San Francisco \u2014 just days before they perform the opening ceremony at Super Bowl LX. GC Images<\/p>\n<p>Before <a href=\"https:\/\/pagesix.com\/entertainment\/we-hear-music-news-events-2026\/\" rel=\"nofollow noopener\" target=\"_blank\">performing the opening ceremony at Super Bowl LX<\/a> on Sunday, Green Day will be hitting the stage at Pier 29 in San Francisco.<\/p>\n<p>The rock group will be entertaining guests for a special night of live music and celebration on Friday, with an additional performance by Counting Crows and a DJ set by Jungle.<\/p>\n<p>Page Six hears plenty of athletes and internet personalities are expected to attend the invite-only event, including Rob Gronkowski, Will Compton, Taylor Lewan, Josh Richards, Haley Kalil, Maggie Thurmon, Joey Mulinaro and Kay Adams.<\/p>\n<p>EA Sports presents Madden Bowl<\/p>\n<p>Luke Combs (pictured) will be one of the performers taking the stage for this year\u2019s Madden Bowl. FilmMagic<\/p>\n<p>EA Sports is back on the ground for Super Bowl Week to host their annual Madden Bowl.<\/p>\n<p>This year\u2019s celebration will take place at the Chase Center in San Francisco and feature performances by Luke Combs, Teddy Swims, Stephen Wilson Jr., Gavin Adcock and the Bay Area\u2019s own LaRussell.<\/p>\n<p>\u201cPanthers football has been a staple in my life since I was a kid, so playing Madden has been something I\u2019ve always done \u2014 still do to this day on tour,\u201d Combs said in a statement. \u201cGetting the invite \u2026 to be a part of the Madden Bowl [ahead of] the biggest football game in the world was a no-brainer. I can\u2019t wait.\u201d<\/p>\n<p>The VIP guest list includes Alix and Ashtin Earle, Olivia Ponton, Livvy Dunne, Ariana Madix, Saweetie, Olivia Culpo, Christian McCaffrey, Saquon Barkley, Jaxson Dart, Cooper DeJean, Ciara, Russell Wilson, Brooks Nader and many more.<\/p>\n<p>Fans at home can catch all the live action across EA Sports\u2019 social channels starting at 7 p.m. PT.<\/p>\n<p>Shaq\u2019s Fun House<\/p>\n<p>NBA legend Shaquille O\u2019Neal is hosting his annual Shaq\u2019s Fun House event for the eighth year. Getty Images<\/p>\n<p>Shaquille O\u2019Neal is once again hosting his <a href=\"https:\/\/pagesix.com\/2024\/02\/11\/entertainment\/inside-the-star-studded-super-bowl-2024-parties\/\" rel=\"nofollow noopener\" target=\"_blank\">\u201cmusic festival meets carnival meets circus\u201d event<\/a> ahead of Super Bowl 2026.<\/p>\n<p>Shaq\u2019s Fun House will run from 8 p.m. to 2 a.m. PT at the historic Cow Palace Arena and Event Center in Daly City, Calif.<\/p>\n<p>Ti\u00ebsto, T-Pain, Disco Lines, Myles O\u2019Neal and Shaq himself (under the stage name DJ Diesel) are all set to provide this year\u2019s entertainment for guests, who will also experience a full carnival midway packed with rides, games, immersive interactive attractions and more.<\/p>\n<p>\u201cFrom day one, I wanted Shaq\u2019s Fun House to be the party for the people,\u201d the NBA legend explained in a statement. \u201cA lot of Big Game events feel like they are only for VIPs. At my party, you buy a ticket<br \/>and your night is taken care of \u2026 so you can just show up and have fun.\u201d<\/p>\n<p>Tickets and more information for the \u201clarger-than-life spectacle\u201d can be found <a href=\"https:\/\/shaqsfunhouse.com\/\" target=\"_blank\" rel=\"noopener nofollow\">here<\/a>.<\/p>\n<p>The Lineup: Calvin Harris and Diplo<\/p>\n<p>Fans can catch Calvin Harris and Diplo at NPU Live\u2019s inaugural The Lineup event in San Francisco on Friday. PA Images via Getty Images<\/p>\n<p>Grammy winners Calvin Harris and Diplo will be headlining The Lineup, presented by NPU Live, at the Pier 80 Warehouse in San Francisco.<\/p>\n<p>The two will be joined by fellow DJ\/producers Sonny Fodera, Kaleena Zanders and Tyson O\u2019Brien.<\/p>\n<p>\u201cA play on words between legendary team lineups and elite music lineups, this event sets the tone before the game, the halftime show and the headlines,\u201d NPU Live explained in a statement announcing the inaugural event. \u201cExpect next-level production, immersive environments and a crowd that knows this is where the weekend really begins.\u201d<\/p>\n<p>VIP tickets can be found <a href=\"https:\/\/www.tixr.com\/groups\/npulive\/events\/the-lineup-calvin-harris-diplo-sonny-fodera-at-pier-80-165088\" target=\"_blank\" rel=\"noopener nofollow\">here<\/a>.<\/p>\n<p>H.wood Homecoming Party presented by DraftKings<\/p>\n<p>Rapper 50 Cent is taking over the 1 Hotel in San Francisco for the H.wood Homecoming party Friday night. WireImage<\/p>\n<p>If you\u2019ve never experienced being <a href=\"https:\/\/www.youtube.com\/watch?v=5qm8PH4xAss\" target=\"_blank\" rel=\"noopener nofollow\">In da (same) Club<\/a> as 50 Cent, now\u2019s your chance!<\/p>\n<p>The \u201cCandy Shop\u201d rapper will be performing at the 1 Hotel in San Francisco as part of the H.wood Homecoming party presented by DraftKings.<\/p>\n<p>Also taking the stage are Kaytranada, Anderson .Paak (aka DJ Pee .Wee) and Zack Bia.<\/p>\n<p>The invite-only bash, running from 8 p.m. to 1 a.m. PT, will feature an immersive experience set within a reimagined 1920s-inspired environment.<\/p>\n<p>\u201cGuests will explore a series of thoughtfully curated, hidden spaces, from a tucked-away speakeasy with signature cocktails, to an intimate game vault built for conversation and play,\u201d a press release states.<\/p>\n<p>SATURDAY, FEB. 7<\/p>\n<p>Michael Rubin\u2019s Fanatics Super Bowl Party<\/p>\n<p>Page Six exclusively broke the news that Cardi B will be performing at Michael Rubin\u2019s VIP Fanatics bash. Getty Images for BET<\/p>\n<p>While we\u2019re looking forward to all of the parties happening ahead of Super Bowl LX, no one does it quite like Fanatics! We\u2019re hearing Michael Rubin\u2019s bash will be just as star-studded as in years past.<\/p>\n<p>Page Six <a href=\"https:\/\/pagesix.com\/2026\/01\/29\/entertainment\/cardi-b-performing-at-star-studded-fanatics-super-bowl-2026-bash-with-cameo-from-robert-kraft\/\" rel=\"nofollow noopener\" target=\"_blank\">broke the news<\/a> that Cardi B will be taking the stage to perform at the event \u2014 with a special guest appearance by New England Patriots owner Robert Kraft \u2014 and several other A-list performers.<\/p>\n<p>The invite-only event kicks off at a private location on Saturday, just one day before Cardi B\u2019s boyfriend, <a href=\"https:\/\/pagesix.com\/2026\/02\/03\/entertainment\/patriots-star-stefon-diggs-addresses-engagement-plans-to-cardi-b-ahead-of-super-bowl-2026\/\" rel=\"nofollow noopener\" target=\"_blank\">NFL star Stefon Diggs<\/a>, and the Patriots take on the Seattle Seahawks at Levi\u2019s Stadium.<\/p>\n<p>Previous guests have included <a href=\"https:\/\/pagesix.com\/2024\/02\/11\/entertainment\/kim-kardashian-odell-beckham-justin-bieber-and-more-attend-fanatics-super-bowl-party\/\" rel=\"nofollow noopener\" target=\"_blank\">Kim Kardashian, Tom Brady, Alix Earle, Justin Bieber<\/a>, <a href=\"https:\/\/pagesix.com\/2025\/02\/09\/entertainment\/kevin-costner-pete-davidson-martha-stewart-and-more-attend-star-studded-fanatics-super-bowl-2025-party\/\" rel=\"nofollow noopener\" target=\"_blank\">Martha Stewart<\/a>, Odell Beckham Jr., Ciara, Post Malone, Ice Spice, Glen Powell, Pete Davidson, Kevin Costner, Travis Scott, <a href=\"https:\/\/pagesix.com\/2025\/02\/10\/entertainment\/bill-belichicks-much-younger-girlfriend-jordon-hudson-has-a-blast-when-classic-rapper-plays-raos-super-bowl-bash\/\" rel=\"nofollow noopener\" target=\"_blank\">Bill Belichick and Jordon Hudson<\/a> and many more.<\/p>\n<p>Abercrombie x NFL\u2019s Pre-Super Bowl Fashion Show<\/p>\n<p>Abercrombie has teamed up with the NFL to host its first-ever Super Bowl activation on the eve of the big game. Abercrombie<\/p>\n<p>It\u2019s football meets fashion!<\/p>\n<p>Abercrombie has teamed up with the NFL to host its first-ever Super Bowl activation, a star-studded fashion presentation, on the eve of the championship game in San Francisco.<\/p>\n<p>\u201cNFL players have become style icons,\u201d Ian Trombetta, senior vice president of global social, influencer and content marketing for the NFL, explained in a statement. \u201cFashion continues to authentically connect our players and our fans within a global cultural conversation.\u201d<\/p>\n<p>Ahead of the exciting event, Page Six can exclusively reveal some of the exciting names who will be modeling the Abercrombie x NFL collection:<\/p>\n<p>Cooper DeJean, Tee Higgins, CeeDee Lamb, Christian McCaffrey, Amon-Ra St. Brown, Fred Warner, Brooklyn Adams, Olivia Culpo, Katie Feeney, Allison Kuch, Marissa Lawrence and Ronika Love.<\/p>\n<p>Christian McCaffrey, Tee Higgins, Amon-Ra St. Brown, CeeDee Lamb and more are expected to attend. Abercrombie<\/p>\n<p>They are all NFL players featured in Abercrombie\u2019s recent \u201cStyle Concierge\u201d campaign, as well as notable football wives and girlfriends spotlighted in Abercrombie &amp; Fitch\u2019s \u201cIn Her Own League\u201d campaign.<\/p>\n<p>Local fans can shop the Super Bowl Styles at a special Abercrombie pop-up located within the NFL Shop (at the Super Bowl Experience inside the Moscone Center in San Francisco).<\/p>\n<p>The full Super Bowl LX collection is also available <a href=\"https:\/\/www.abercrombie.com\/shop\/us\/nfl\" target=\"_blank\" rel=\"noopener nofollow\">here<\/a> for a limited time.<\/p>\n<p>B\u00c9IS Bowl Weekend<\/p>\n<p>\u201cPretty Little Liars\u201d star Shay Mitchell will be making an appearance at San Francisco Brewing Co. in Ghirardelli Square for B\u00c9IS Bowl Weekend. WWD via Getty Images<\/p>\n<p>B\u00c9IS is also getting in on all the exciting Super Bowl action.<\/p>\n<p>The <a href=\"https:\/\/pagesix.com\/2025\/11\/06\/style\/oprah-names-shay-mitchell-beis-luggage-a-2025-favorite-thing\/\" rel=\"nofollow noopener\" target=\"_blank\">popular travel brand<\/a> is popping up for the first time during Big Game Weekend at San Francisco Brewing Co. in Ghirardelli Square.<\/p>\n<p>Beginning Saturday, guests will get the chance to explore a variety of B\u00c9IS bags and custom Super Bowl merchandise. They can also participate in giveaways and competitive games throughout the weekend for \u201cepic prizes,\u201d including B\u00c9IS bags, luggage and charms.<\/p>\n<p>Plus, Page Six hears that <a href=\"https:\/\/pagesix.com\/2025\/08\/01\/style\/beis-shay-mitchell-shares-the-fashion-and-beauty-items-she-swears-by-for-travel\/\" rel=\"nofollow noopener\" target=\"_blank\">founder and chief creative officer Shay Mitchell<\/a> will even be on site at some point to \u201cbring the B\u00c9IS vibe to one of the city\u2019s most iconic locations.\u201d<\/p>\n<p>Saturday\u2019s bash runs from 3 p.m. to 10 p.m. ET. The festivities will continue Sunday with a special watch party (featuring trivia, bingo, food and drinks) from 10 a.m. to 8 p.m. PT at the same location.<\/p>\n<p>Both events are free and open to the public; no tickets are necessary. <\/p>\n<p>YouTube Super Bowl LX Flag Football Game<\/p>\n<p>Catch the ultimate flag football showdown, featuring \u201cTeam Druski\u201d vs. \u201cTeam J Balvin,\u201d at the NFL Super Bowl Experience at Moscone Center. Instagram\/nfl<\/p>\n<p>Global superstar J Balvin and viral comedian Druski are going to head-to-head for an ultimate flag football showdown at the NFL Super Bowl Experience at Moscone Center in San Francisco.<\/p>\n<p>The duo will be leading two star-studded teams of YouTube creators, musicians, athletes and NFL legends in an attempt to claim the title of SBLX Flag Champions.<\/p>\n<p>\u201cBeing a part of a huge flag game like this during Super Bowl week is going to be awesome,\u201d J Balvin said in a statement. \u201cI\u2019m ready to lead my team, bring the vibes and put on a fun show that fans will remember.\u201d<\/p>\n<p>Added Druski, \u201cI\u2019m hyped \u2026 I won MVP of my middle school church flag league for the most pass breakups in a single game, so I expect to bring a similar amount of intensity to the field.\u201d<\/p>\n<p>Fans at home can <a href=\"https:\/\/www.youtube.com\/watch?v=ENqX76sLMrs\" target=\"_blank\" rel=\"noopener nofollow\">tune into the YouTube livestream here<\/a>, starting at 7 p.m. PT\/10 p.m. ET.<\/p>\n<p>Maxim\u00a0Big Game Party: Bay Lights &amp; Football Nights<\/p>\n<p>Philadelphia Eagles cornerback Cooper DeJean (pictured) is one of the many athletes expected at Maxim\u2019s VIP bash. Getty Images<\/p>\n<p>Maxim is hosting its annual Big Game Party, but this year, it\u2019s invite-only.<\/p>\n<p>Page Six exclusively hears that the VIP bash will host several athletes and celebrities, including Nate Burleson, Dez Bryant, Charly Jordan, Sam Hartman, Rachel Lindsay and Cooper DeJean.<\/p>\n<p>Guests who scored a lucky invite will also be entertained by a lineup of performers, including HUGEL, Larry June, LoudLuxury, Plastik Funk and DJ UnKommon.<\/p>\n<p>SI The Party presented by DraftKings<\/p>\n<p>Ludacris (pictured), The Chainsmokers, Xandra and DJ Irie will be performing at SI The Party Saturday night. Getty Images<\/p>\n<p>Stop, drop, kaboom! <\/p>\n<p>Ludacris will once again be on the ground for <a href=\"https:\/\/pagesix.com\/2024\/02\/11\/entertainment\/usher-brings-out-special-guests-in-super-bowl-2024-halftime-show\/\" rel=\"nofollow noopener\" target=\"_blank\">Super Bowl festivities<\/a>, this time with a performance at <a href=\"https:\/\/pagesix.com\/2025\/02\/09\/entertainment\/inside-the-star-studded-super-bowl-2025-parties-and-events\/\" rel=\"nofollow noopener\" target=\"_blank\">SI The Party presented by DraftKings<\/a>.<\/p>\n<p>The highly anticipated event \u2014 running from 9 p.m. to 2 a.m. PT at the iconic Cow Palace in Daly City, Calif. \u2014 will also feature sets by The Chainsmokers, Xandra and DJ Irie.<\/p>\n<p>The party has been truly epic in the past, as Page Six has <a href=\"https:\/\/pagesix.com\/2023\/02\/12\/machine-gun-kelly-performs-at-super-bowl-party-amid-megan-fox-split-rumors\/\" rel=\"nofollow noopener\" target=\"_blank\">witnessed over the years<\/a>. Previous attendees have included Leonardo DiCaprio, Kim Kardashian, Jeff Bezos, Justin and Hailey Bieber, Kevin Hart, Shaquille O\u2019Neal, Alex Rodriguez, MGK and Patrick and <a href=\"https:\/\/www.tiktok.com\/@pagesix\/video\/7334338368421104927\" target=\"_blank\" rel=\"noopener nofollow\">Brittany Mahomes<\/a>.<\/p>\n<p>Find more information and tickets <a href=\"https:\/\/sitheparty.com\/\" target=\"_blank\" rel=\"noopener nofollow\">here<\/a>.<\/p>\n<p>Taste of the NFL<\/p>\n<p>More than 30 acclaimed chefs will be on site for the annual Taste of the NFL experience. Getty Images for GENYOUth<\/p>\n<p>This year\u2019s Taste of the NFL celebration will kick off at 4 p.m. PT at The Hibernia in San Francisco.<\/p>\n<p>\u201cThis NFL-sanctioned experience brings together renowned chefs, NFL legends and tastemakers for an afternoon of exquisite cuisine, world-class wines and spirits, exciting entertainment and unique fan interactions, all to benefit GENYOUth\u2019s mission to end student hunger and food insecurity,\u201d a press release states.<\/p>\n<p>Over 30 acclaimed chefs will be on site and cooking up delicious eats, along with several current and former NFL players, VIP guests and surprise attendees.<\/p>\n<p>R&amp;B and Ribs<\/p>\n<p>T-Pain (pictured) and Sean Paul are taking over San Francisco\u2019s Pier 80 Warehouse for NPU Live\u2019s R&amp;B and Ribs. Getty Images<\/p>\n<p>T-Pain and Sean Paul will be performing their hits at NPU Live\u2019s R&amp;B and Ribs event at the Pier 80 Warehouse in San Francisco.<\/p>\n<p>\u201cExpect chart-topping hits, nostalgic anthems and unstoppable energy as two icons hit the same stage backed by a stacked lineup featuring J. Espinosa, Knowpa Slaps, Shawn Looney, DJ Kream and $picy,\u201d a press release states. <\/p>\n<p>\u201cWe\u2019re transforming Pier 80 into a full-scale party playground: massive sound, open-air warehouse vibes, food that slaps and [more]. Whether you\u2019re pregaming the big weekend or just here for the music and culture, this is the event to be at.\u201d<\/p>\n<p>Doors open at 3 p.m. PT, with the event running from 4 p.m. to 11 p.m. PT. Fans can find tickets <a href=\"https:\/\/www.tixr.com\/groups\/midwaysf\/events\/r-b-and-ribs-with-t-pain-at-pier-80-167691\" rel=\"nofollow noopener\" target=\"_blank\">here<\/a>.<\/p>\n<p>SUNDAY, FEB. 8<\/p>\n<p>The Players Tailgate<\/p>\n<p>DJ Irie will be playing all the hits at The Player\u2019s Tailgate, a pre-game party just minutes away from Levi\u2019s Stadium. WireImage<\/p>\n<p>The Player\u2019s Tailgate is <a href=\"https:\/\/www.youtube.com\/watch?v=lgbiIpsjNrE\" target=\"_blank\" rel=\"noopener nofollow\">one of Page Six\u2019s favorite pre-game parties<\/a> to hit up on Super Bowl Sunday.<\/p>\n<p>The annual event is known for bringing together celebrities, NFL players and chef-driven food experiences for an unforgettable Big Game Weekend experience.<\/p>\n<p>This year\u2019s culinary function \u2014 hosted by Nate Burleson with a DJ set by DJ Irie \u2014 will kick off at 11 a.m. PT at Mission College in Santa Clara, Calif. It\u2019s just a 30-minute walk from Levi\u2019s Stadium, where the NFL championship game will be played on Sunday.<\/p>\n<p>Celebrity chefs who will be on site to prepare gourmet dishes for guests include Aaron May, Marc Murphy, Kelsey Murphy and Aar\u00f3n S\u00e1nchez. Find tickets and more information <a href=\"https:\/\/bullseyeeventgroup.com\/super-bowl-60-in-santa-clara\/2026-players-tailgate-santa-clara\/\" target=\"_blank\" rel=\"noopener nofollow\">here<\/a>.<\/p>\n<p>Guy Fieri\u2019s Flavortown Tailgate<\/p>\n<p>Guy Fieri\u2019s annual Flavortown Tailgate is back, kicking off at Cow Palace just hours ahead of Super Bowl LX. Getty Images<\/p>\n<p>If you\u2019re looking for great food and plenty of family-friendly pre-game entertainment, Guy Fieri\u2019s Flavortown Tailgate is the place to be.<\/p>\n<p>The culinary icon (aka the \u201cMayor of Flavortown\u201d) is hosting a pre-game takeover for more than 10,000 fans at the Cow Palace Arena and Event Center in Daly City, Calif.<\/p>\n<p>From 11:30 a.m. to 3:30 p.m. PT, guests can enjoy everything from a \u201cBuilt in the Bay\u201d culinary showcase (highlighting local bars and restaurants) to performances by Loud Luxury and Tucker Wetmore.<\/p>\n<p>The tailgate party, presented by SpotOn, is open to the public. Find tickets and more information <a href=\"https:\/\/guysflavortowntailgate.com\/\" target=\"_blank\" rel=\"noopener nofollow\">here<\/a>.<\/p>\n<p>Super Bowl LX<\/p>\n<p>The New England Patriots will faceoff against the Seattle Seahawks at Levi\u2019s Stadium in Santa Clara, Calif., Sunday.<\/p>\n<p>Sunday\u2019s kickoff for the championship game between the New England Patriots (AFC Champions) and Seattle Seahawks (NFC Champions) begins at 3:30 p.m. PT\/6:30 p.m. ET from Levi\u2019s Stadium in Santa Clara, Calif.<\/p>\n<p>Green Day will <a href=\"https:\/\/pagesix.com\/entertainment\/we-hear-music-news-events-2026\/\" rel=\"nofollow noopener\" target=\"_blank\">perform the opening ceremony<\/a> followed by a pre-game lineup of Charlie Puth performing the national anthem, Brandi Carlile singing \u201cAmerica the Beautiful\u201d and Coco Jones taking on a rendition of \u201cLift Every Voice and Sing.\u201d Later, <a href=\"https:\/\/pagesix.com\/2025\/09\/28\/entertainment\/bad-bunny-headlining-super-bowl-2026-halftime-show\/\" rel=\"nofollow noopener\" target=\"_blank\">Bad Bunny will headline<\/a> the Apple Music Super Bowl Halftime Show.<\/p>\n<p>Fans can tune into Super Bowl 2026 live on NBC, Peacock, Telemundo and Universo. In the meantime, stay tuned to all of Page Six\u2019s coverage as we head to San Francisco for all the action.<\/p>\n<p>\t\t\t\t\t\t<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Page Six is breaking down all the hottest events, star-studded parties, concerts, shopping experiences and more happening in&hellip;\n","protected":false},"author":2,"featured_media":163678,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[79236,79237,79238,79239,79240,54466,54686,4845,79241,878,79242,2644,15334,967,79243,1470,14882,79244,79245,771,330,6423,79246,62048,2031,79247,79248,101,103,102,11182,79249,6427,104,106,105,25807,79250,127,39908,11730,79196,10644],"class_list":["post-163677","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-francisco","tag-50-cent","tag-abercrombie-fitch","tag-alix-earle","tag-brittany-mahomes","tag-brooks-nader","tag-calvin-harris","tag-cardi-b","tag-celebrity-news","tag-chris-stapleton","tag-christian-mccaffrey","tag-ciara","tag-concerts","tag-diplo","tag-entertainment","tag-fall-out-boy","tag-green-day","tag-josh-allen","tag-livvy-dunne","tag-luke-combs","tag-matthew-stafford","tag-music","tag-new-england-patriots","tag-olivia-culpo","tag-page-swift","tag-parties","tag-rob-gronkowski","tag-russell-wilson","tag-san-francisco","tag-san-francisco-headlines","tag-san-francisco-news","tag-saquon-barkley","tag-saweetie","tag-seattle-seahawks","tag-sf","tag-sf-headlines","tag-sf-news","tag-shaquille-oneal","tag-shay-mitchell","tag-sports","tag-stefon-diggs","tag-super-bowl","tag-super-bowl-2026","tag-travis-kelce"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/163677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=163677"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/163677\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/163678"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=163677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=163677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=163677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}