\n\t\t\t\t\t\tIf you live in California, especially Northern California, you\u2019ve likely seen the billboards and ads featuring a simple, memorable line: \u201cSomething wrong? Call Anh Phoong.\u201dAttorney and entrepreneur Anh Phoong says the slogan\u2019s staying power still makes her smile.\u201cIt\u2019s funny because it\u2019s one of those things where when you hear it, you\u2019re like, \u2018Oh, that\u2019s so cool.\u2019 But it\u2019s catchy,\u201d Phoong said.Phoong credits her husband with coming up with the phrase during an at-home idea session that turned into a marketing breakthrough.\u201cWe always talk about this one night in the hot tub. We\u2019re just bouncing off ideas,\u201d she said. \u201cAnd he was like, \u2018Something wrong? Call Anh Phoong.\u2019 \u2026 And I woke up like, \u2018That\u2019s it. Can’t get it out of my head.\u2019 And so I always had to give him credit.\u201dTen years later, Phoong has grown into a well-known attorney and entrepreneur\u2014success she says was fueled by the example set by her parents, Vietnamese refugees who arrived in the U.S. with little.\u201cMy parents\u2026 if you heard a lot of these Vietnam refugee immigrant stories\u2014came with nothing, came on a boat, came with nothing,\u201d Phoong said.She says their sacrifices shaped how she approaches work and business.\u201cI think a lot of what I\u2019ve learned in life and just about business and hard work and ethics really stems from where my parents came from,\u201d she said. \u201cThey had to work hard and make a living.\u201dPhoong is now adding a new milestone to her story\u2014one that\u2019s making NBA history. Anh Phoong Law has become the first AAPI woman-owned business to sponsor an NBA jersey, with a patch appearing on Sacramento Kings jerseys.For Phoong, a mother of three, the Kings partnership isn\u2019t just about advertising or basketball. She says it\u2019s about using a high-visibility platform to elevate women.\u201cIt wasn\u2019t just about being on a jersey,\u201d Phoong said. \u201cThe patch is going to represent women empowerment.\u201dShe says that mission has been part of her brand from the start\u2014especially the importance of women being seen and heard.\u201cFrom day one, putting the billboards out there, it\u2019s so important to make sure women are known and seen and visible,\u201d she said. \u201cWe have voices\u2026 that were heard\u2014putting ourselves out there.\u201dPhoong says the sponsorship also has a direct community impact: A portion of each jersey sale will be donated to two local nonprofits that support women\u2014Single Mom Strong and My Sister\u2019s House.My Sister\u2019s House provides services related to domestic violence, sexual assault and sex trafficking, Phoong noted.And she says that\u2019s the real purpose behind the deal.\u201cThat\u2019s exactly why I did the sponsorship,\u201d she said. \u201cAs much as it looks like, \u2018Oh, it\u2019s highlighting the law,\u2019 it\u2019s all highlighting other women, other nonprofits\u2014using my platform to benefit others.\u201dAfter the season ends, Anh Phoong says her law firm will continue its push for women\u2019s empowerment, including hosting girls basketball clinics and a Women\u2019s Empowerment Day.See more coverage of top California stories here | Download our app | Subscribe to our morning newsletter | Find us on YouTube here and subscribe to our channel\n\t\t\t\t\t<\/p>\n
If you live in California, especially Northern California, you\u2019ve likely seen the billboards and ads featuring a simple, memorable line: \u201cSomething wrong? Call Anh Phoong.\u201d<\/p>\n
Attorney and entrepreneur Anh Phoong says the slogan\u2019s staying power still makes her smile.<\/p>\n
\u201cIt\u2019s funny because it\u2019s one of those things where when you hear it, you\u2019re like, \u2018Oh, that\u2019s so cool.\u2019 But it\u2019s catchy,\u201d Phoong said.<\/p>\n
Phoong credits her husband with coming up with the phrase during an at-home idea session that turned into a marketing breakthrough.<\/p>\n
\u201cWe always talk about this one night in the hot tub. We\u2019re just bouncing off ideas,\u201d she said. \u201cAnd he was like, \u2018Something wrong? Call Anh Phoong.\u2019 \u2026 And I woke up like, \u2018That\u2019s it. Can’t get it out of my head.\u2019 And so I always had to give him credit.\u201d<\/p>\n
Ten years later, Phoong has grown into a well-known attorney and entrepreneur\u2014success she says was fueled by the example set by her parents, Vietnamese refugees who arrived in the U.S. with little.<\/p>\n
\u201cMy parents\u2026 if you heard a lot of these Vietnam refugee immigrant stories\u2014came with nothing, came on a boat, came with nothing,\u201d Phoong said.<\/p>\n
She says their sacrifices shaped how she approaches work and business.<\/p>\n
\u201cI think a lot of what I\u2019ve learned in life and just about business and hard work and ethics really stems from where my parents came from,\u201d she said. \u201cThey had to work hard and make a living.\u201d<\/p>\n
Phoong is now adding a new milestone to her story\u2014one that\u2019s making NBA history. Anh Phoong Law has become the first AAPI woman-owned business to sponsor an NBA jersey, with a patch appearing on Sacramento Kings jerseys.<\/p>\n
For Phoong, a mother of three, the Kings partnership isn\u2019t just about advertising or basketball. She says it\u2019s about using a high-visibility platform to elevate women.<\/p>\n
\u201cIt wasn\u2019t just about being on a jersey,\u201d Phoong said. \u201cThe patch is going to represent women empowerment.\u201d<\/p>\n
She says that mission has been part of her brand from the start\u2014especially the importance of women being seen and heard.<\/p>\n
\u201cFrom day one, putting the billboards out there, it\u2019s so important to make sure women are known and seen and visible,\u201d she said. \u201cWe have voices\u2026 that were heard\u2014putting ourselves out there.\u201d<\/p>\n
Phoong says the sponsorship also has a direct community impact: A portion of each jersey sale will be donated to two local nonprofits that support women\u2014Single Mom Strong and My Sister\u2019s House.<\/p>\n
My Sister\u2019s House provides services related to domestic violence, sexual assault and sex trafficking, Phoong noted.<\/p>\n
And she says that\u2019s the real purpose behind the deal.<\/p>\n
\u201cThat\u2019s exactly why I did the sponsorship,\u201d she said. \u201cAs much as it looks like, \u2018Oh, it\u2019s highlighting the law,\u2019 it\u2019s all highlighting other women, other nonprofits\u2014using my platform to benefit others.\u201d<\/p>\n
After the season ends, Anh Phoong says her law firm will continue its push for women\u2019s empowerment, including hosting girls basketball clinics and a Women\u2019s Empowerment Day.<\/p>\n
See more coverage of top California stories here<\/a> | Download our app<\/a> | Subscribe to our morning newsletter<\/a> | Find us on YouTube here and subscribe to our channel<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"If you live in California, especially Northern California, you\u2019ve likely seen the billboards and ads featuring a simple,…\n","protected":false},"author":2,"featured_media":172623,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[82623,1052,387,217,9172,65627,82624,6706,82628,1741,82626,7087,10732,82625,121,123,122,15158,1557,82627,1968],"class_list":{"0":"post-172622","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sacramento","8":"tag-anh-phoong","9":"tag-attorney","10":"tag-business","11":"tag-day","12":"tag-house","13":"tag-jersey","14":"tag-jersy","15":"tag-kings","16":"tag-kings-jersey-sponsorship","17":"tag-lot","18":"tag-nba-history","19":"tag-parent","20":"tag-patch","21":"tag-phoong","22":"tag-sacramento","23":"tag-sacramento-headlines","24":"tag-sacramento-news","25":"tag-sister","26":"tag-woman","27":"tag-woman-empowerment","28":"tag-work"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/172622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=172622"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/172622\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/172623"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=172622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=172622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=172622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}