{"id":175013,"date":"2026-02-12T13:40:14","date_gmt":"2026-02-12T13:40:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/175013\/"},"modified":"2026-02-12T13:40:14","modified_gmt":"2026-02-12T13:40:14","slug":"left-of-the-dial-promotions-looks-to-create-a-new-tour-route-in-the-region-sacramento-news-review","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/175013\/","title":{"rendered":"Left of the Dial Promotions looks to create a new tour route in the region \u2022 Sacramento News &#038; Review"},"content":{"rendered":"<p>LDP\u2019s next show will feature Jessica Malone at Watermelon Music in Davis on Feb. 27By Scott Thomas Anderson <\/p>\n<p>Last Friday, singer-songwriter JonEmery Dodds stood in the back of Armadillo Music in Davis, waiting to see if his latest promotional experiment would equate to the perfect needle drop.<\/p>\n<p>Dodds, who co-hosts \u201cThat California Sound\u201d on 95.7 KDRT FM, has been trying to think outside the box when it comes to bolstering the Sacramento area\u2019s entertainment scene.<\/p>\n<p>On this February night, he\u2019d recruited Damon Wyckoff and Josh Lacey of the band <a href=\"https:\/\/sacramento.newsreview.com\/2021\/04\/09\/sacramentos-forever-goldrush-celebrates-25-years-bringing-its-debut-album-to-the-digital-age\/\" rel=\"nofollow noopener\" target=\"_blank\">Forever Goldrush<\/a> to perform a duet in Armadillo\u2019s pinched labyrinth of vinyl records. The show was presented under the banner of Dodds\u2019 <a href=\"https:\/\/lotdca.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Left of the Dial Promotions<\/a>. Wyckoff and Lacey were hauling guitars onto a small riser between Armadillo\u2019s beer taps and poster-plastered walls.<\/p>\n<p>As customers wandered in, the pair hit the opening notes to their song \u201cThe Road,\u201d an acoustically-spurred mustang charge over scorched memories of youth. Even without bass and drums, Wyckoff and Lacey kept up their relentless guitar work to pursue something elusive in the room, which quickly started capturing peoples\u2019 attention. The sales floor filled up, and Left of the Dial had a full crowd on its hands, one whose members watched and listened while sipping ale, glancing at portraits and thumbing through records from the 1930s to the 1990s.<\/p>\n<p>\u201cMan, I\u2019ve listened to that one a hundred times,\u201d Wycoff said through his microphone to a college student examining the Smiths\u2019 self-titled album. \u201cYou should get that for sure.\u201d<\/p>\n<p>With each song Forever Goldrush finished, the applause got increasingly louder.<\/p>\n<p>Dodds only had a week to organize this event. He wasn\u2019t sure how many music-lovers could fit into a downtown Davis record store, or would even stay for a full show. By the time Wyckoff and Lacey got to playing \u201cUnknown Territory,\u201d he had his answer \u2014 35 patrons and one lounging dog.<\/p>\n<p>Testing concepts around performance spaces is part of Dodds\u2019 plan to create a regional tour route for local musicians, one stretching from Nevada City and Placerville in the east to Concord and Pleasanton in the west. Between being a 20-year musician himself and constantly interviewing other bands on \u201cThat California Sound,\u201d Dodds knows that it\u2019s pretty tough out in the six-string trenches these days.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/02\/Left-of-the-Dial-3-1-1024x768.jpg\" alt=\"\" class=\"wp-image-109750\" style=\"width:747px;height:auto\"  \/>JonEmery Dodds, who\u2019s nickname on his 95.7 KDRT FM radio show is \u201cChuck,\u201d is the singer, songwriter and performer behind Left of the Dial Promotions. (Photo by Scott Thomas Anderson)<\/p>\n<p>Sacramento-area musicians generally want to grow their audiences through shows, and while many are good enough to land gigs in different parts of the country, embarking on those kinds of odysseys is easier said than done. Some artists have day jobs they can\u2019t get away from. Others have to contend with raising kids. There is also a risk of monetary loss intrinsic to indie touring, especially when things go off the rails at distant venues the performer knows little about.<\/p>\n<p>For Dodds, the answer \u2014 on some level \u2014 is establishing a wide regional network of venues that are more practical for area musicians to hit; In essence, a mini-tour route from the Sierra foothills to the East Bay. He acknowledges it\u2019s a work in progress, but he is determined to keep identifying connections that could make this constellation of venues a reality.<\/p>\n<p>\u201cI love the concept he has,\u201d Lacey said after his night at Armadillo. \u201cA lot of people come up with good ideas, but usually they don\u2019t do anything with them. Jon is one of those people who does more than just sit around dreaming things up, he actually goes out and makes things happen. That\u2019s pretty rare.\u201d<\/p>\n<p>Wyckoff and Lacey have been playing together since high school. This was far from their first time performing in the city of Davis. Nevertheless, Armadillo Music was a unique enough doorway to the community that new faces got to see them that evening. For Dodds, that\u2019s a win.<\/p>\n<p>\u201cThis is a town that has a lot of opportunity for everyone,\u201d Dodds reflected. \u201cThe end game is building a corridor through here out to Contra Costa County. There are so many different kinds of live music acts that can bridge that gap. The truth is, a lot of musicians can\u2019t even tour up and down the West Coast. But if we can give them a small, three-day corridor of venues to book every once and awhile, then that would be creating something that this area really hasn\u2019t had before. \u2026 It\u2019s a matter of making it viable and mutually beneficial to everyone.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/02\/Left-of-the-Dial-4-1024x724.jpg\" alt=\"\" class=\"wp-image-109752\" style=\"width:749px;height:auto\"  \/>Locals file into Armadillo Music in downtown Davis to watch a show Damon Wyckoff and Josh Lacey play during a show put on by Left of the Dial Promotions. Photo by (Scott Thomas Anderson)\u00a0<\/p>\n<p>Dodds is partly mapping this corridor by driving out to any small town \u201cthat wants live music\u201d and meeting with its business owners.<\/p>\n<p>\u00a0\u201cI love his grass-roots approach, and I love his support of the region and his enthusiasm,\u201d Wyckoff said of Dodds, excited to see how Left of the Dial Promotions develops. \u201cAs far as tonight, what better place to have a show than a record store that serves beer? For me, being able to geek-out on records while I\u2019m playing is a blessing and a curse for me. And when you\u2019re doing a duet, a place like this also gives you those special kind of moments when the space gets silent and everyone\u2019s kind of in the moment together. It\u2019s a little more poignant.\u201d<\/p>\n<p>Left of the Dials\u2019 next show is in Davis on Feb. 27, this time with songstress Jessica Malone taking the stage at Watermelon Music. That is another unique venue for fans \u2014 a musical instrument store, rehearsal space and concert hall all rolled into one.<\/p>\n<p>\u201cWe\u2019re excited to be working with Left of the Dial because it gives us an ongoing concert series and a way to highlight our performance space here, which we think is the best sounding space in all of Davis,\u201d said Brian Aguilar, a longtime employee at Watermelon.<\/p>\n<p>Aguilar also noted that Dodds\u2019 efforts are helping correct a certain narrative about Watermelon, which has been a fixture in the city since the 1970s. The issue started after the music bastion was battered by the financial chaos of the pandemic. In May of 2024, Watermelon sent shockwaves through the area by announcing it was going to have to close its doors. But Aguilar says that it eventually reconfigured its business structure and managed to avoid closing. However, almost two years later, not everyone in Yolo County has gotten the memo.<\/p>\n<p>\u201cDoing these shows with Left of the Dial is also going to be way of getting the word out that we\u2019re still here and still serving the community,\u201d he stressed.<\/p>\n<p>Tickets to LDP\u2019s Jessica Malone show at Watermelon Music are $20 and can be purchased <a href=\"https:\/\/watermelonmusic.com\/event_details.php?products_id=54471\" rel=\"nofollow noopener\" target=\"_blank\">here<\/a>. The performance starts at 7 p.m. Dodds says he hopes to announce several other venues in his developing regional tour route soon. Whichever town they\u2019re in, he says the mission will remain the same.<\/p>\n<p>\u201cIt\u2019s similar to our radio show on KDRT, where we only play local and regional music,\u201d he observed. \u201cThat aspect of the show has driven a lot of performers to come to us, because we\u2019re doing live, in-studio performances. You\u2019re really not getting that anywhere else. All of this is about trying to build something from the bottom up.\u201d<\/p>\n<p>This story was funded by the City of Sacramento\u2019s Arts and Creative Economy Journalism Grant to <a href=\"https:\/\/solvingsacramento.org\/\" rel=\"nofollow noopener\" target=\"_blank\">Solving Sacramento<\/a>. Following our journalism code of ethics and protocols, the city had no editorial influence over this story and no city official reviewed this story before it was published. Our partners include California Groundbreakers, CapRadio, Capitol Weekly, Hmong Daily News, Russian America Media, Sacramento Business Journal, Sacramento News &amp; Review and Sacramento Observer. <a href=\"https:\/\/solvingsacramento.org\/sac-art-pulse-newsletter-sign-up\/\" rel=\"nofollow noopener\" target=\"_blank\">Sign up for our \u201cSac Art Pulse\u201d newsletter here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"LDP\u2019s next show will feature Jessica Malone at Watermelon Music in Davis on Feb. 27By Scott Thomas Anderson&hellip;\n","protected":false},"author":2,"featured_media":175014,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[50233,83466,83467,121,123,122,83468,83469],"class_list":{"0":"post-175013","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sacramento","8":"tag-forever-goldrush","9":"tag-jonemery-dodds","10":"tag-left-of-the-dial-promotions","11":"tag-sacramento","12":"tag-sacramento-headlines","13":"tag-sacramento-news","14":"tag-singer-jessica-malone","15":"tag-watermelon-music-in-davis"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/175013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=175013"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/175013\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/175014"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=175013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=175013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=175013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}