{"id":175368,"date":"2026-02-12T19:10:10","date_gmt":"2026-02-12T19:10:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/175368\/"},"modified":"2026-02-12T19:10:10","modified_gmt":"2026-02-12T19:10:10","slug":"disneyland-to-play-a-key-role-in-espns-year-of-the-super-bowl-celebration-san-gabriel-valley-tribune","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/175368\/","title":{"rendered":"Disneyland to play a key role in ESPN\u2019s \u2018Year of the Super Bowl\u2019 celebration \u2013 San Gabriel Valley Tribune"},"content":{"rendered":"<p>The confetti-filled finale of the Seattle Seahawks\u2019 Super Bowl victory officially kicked off ESPN\u2019s \u201cYear of the Super Bowl\u201d celebration leading up to next year\u2019s game in Los Angeles that is expected to include a starring role for Disneyland and Disney California Adventure.<\/p>\n<p>ESPN will be pulling out all the stops with the year-long \u201cWe\u2019re Going\u201d marketing campaign for the first Super Bowl broadcast on the sports television network on Feb. 14, 2027 at SoFi Stadium in Inglewood.<\/p>\n<p>\u201cThis fan-focused initiative unites our company\u2019s beloved brands with industry-leading storytelling and technology to showcase football\u2019s greatest stories, heroes and moments like never before,\u201d ESPN Chairman Jimmy Pitaro said in a statement. \u201cAcross our platforms, screens and parks, we\u2019ll build momentum throughout the year toward Super Bowl LXI \u2014 a monumental event for sports fans everywhere and for ESPN.\u201d<\/p>\n<p>ALSO SEE: <a href=\"https:\/\/www.ocregister.com\/2026\/02\/09\/disneyland-throws-super-bowl-victory-parade-for-seahawks-stars\/\" rel=\"nofollow noopener\" target=\"_blank\">Disneyland throws Super Bowl victory parade for Seahawks stars<\/a><\/p>\n<p>The Disney-wide collaboration is expected to include fan experiences, interactive activations, celebratory moments and live events at Disney theme parks leading up to and during the 2026 NFL season.<\/p>\n<p>\u201cDisney is expected to unveil special programming and fan-focused experiences this summer leading into the 2026 NFL season,\u201d Nexstar theme park reporter Scott Gustin wrote on <a href=\"https:\/\/x.com\/scottgustin\/status\/2021610674250543312\" rel=\"nofollow\">Twitter<\/a>. \u201cDisney Parks and ABC Entertainment will also roll out Super Bowl-inspired moments with additional details to be announced in the months ahead.\u201d<\/p>\n<p>ESPN\u2019s first cameo-filled \u201cWe\u2019re Going\u201d TV commercial featured 60 Disney, Pixar, Marvel, Star Wars and Fox characters from franchise properties like Zootopia, Frozen, Monsters Inc., Moana, Toy Story, Peter Pan, Cars, Up, Lilo &amp; Stitch, Beauty and the Beast, The Mandalorian, The Muppets, The Incredibles, The Simpsons, Family Guy and Bob\u2019s Burgers.<\/p>\n<p>The lineup of Marvel superheroes featured Iron Man, Spider-Man, Wolverine and Deadpool. A host of marquee villains included Maleficent, Scar, Ursula, Captain Hook and Darth Vader. And, of course, Mickey, Minnie, Goofy, Donald and Pluto will make cameo appearances in the \u201cWe\u2019re Going\u201d campaign.<\/p>\n<p>ALSO SEE: <a href=\"https:\/\/www.ocregister.com\/2026\/02\/11\/is-disneyland-planning-a-luminaria-version-of-world-of-color\/\" rel=\"nofollow noopener\" target=\"_blank\">Is Disneyland planning a \u2018LuminAria\u2019 version of \u2018World of Color\u2019?<\/a><\/p>\n<p>Disneyland is expected to play a prominent role in the \u201cYear of the Super Bowl\u201d celebration with the Anaheim theme park located approximately 30 miles away from SoFi Stadium.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" lazyautosizes lazyload\" alt=\"Seahawks quarterback Sam Darnold and running back Kenneth Walker III celebrate their Super Bowl victory over the Patriots during a parade down Main Street, U.S.A., at Disneyland in Anaheim on Monday. Seattle defeated the New England Patriots 29 to 13 in Santa Clara on Sunday. Jeff Gritchen Staff Photographer\" width=\"3500\" data- src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/02\/OCR-L-DIS-SUPERBOWL-0210-JG-05-1.jpg\" data-attachment-id=\"4909591\" \/>Seahawks quarterback Sam Darnold and running back Kenneth Walker III celebrate their Super Bowl victory over the Patriots during a parade down Main Street, U.S.A., at Disneyland in Anaheim on Monday. Seattle defeated the New England Patriots 29 to 13 in Santa Clara on Sunday. Jeff Gritchen \u2014 Staff Photographer<\/p>\n<p>Seahawks quarterback Sam Darnold and running back Kenneth Walker III already made good on their post-Super Bowl promise of \u201cWe\u2019re Going to Disneyland\u201d with a <a href=\"https:\/\/www.ocregister.com\/2026\/02\/09\/disneyland-throws-super-bowl-victory-parade-for-seahawks-stars\/\" rel=\"nofollow noopener\" target=\"_blank\">victory parade<\/a> down Main Street U.S.A. on Monday, Feb. 9.<\/p>\n<p>Stars from the winning team in Super Bowl LXI are expected to repeat the feat with another celebration at Disneyland on Monday, Feb. 15, 2027 \u2014 the day after the championship game.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" lazyautosizes lazyload\" alt=\"The ESPN analysts desk set up in Disneyland's Town Square following the Seattle Seahawks Super Bowl victory parade. (Courtesy of ESPN)\" width=\"2000\" data- src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/02\/OCR-L-DISNEYLAND-SUPER-BOWL-ESPN-0212-01.jpg\" data-attachment-id=\"4912284\" \/>The ESPN analysts desk set up in Disneyland\u2019s Town Square following the Seattle Seahawks Super Bowl victory parade. (Courtesy of ESPN)<\/p>\n<p>Disneyland visitors got a sneak peek at what the \u201cYear of the Super Bowl\u201d campaign could look like with ESPN broadcasting \u201cFirst Take,\u201d \u201cSportsCenter,\u201d \u201cNFL Live\u201d and \u201cSuper Bowl Live\u201d on Monday from an analysts desk set up in Disneyland\u2019s Town Square.<\/p>\n","protected":false},"excerpt":{"rendered":"The confetti-filled finale of the Seattle Seahawks\u2019 Super Bowl victory officially kicked off ESPN\u2019s \u201cYear of the Super&hellip;\n","protected":false},"author":2,"featured_media":175369,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[2223,163,165,164,7,2222,1341,611,420],"class_list":["post-175368","post","type-post","status-publish","format-standard","has-post-thumbnail","category-anaheim","tag-amusement-parks","tag-anaheim","tag-anaheim-headlines","tag-anaheim-news","tag-california","tag-disney-california-adventure","tag-disneyland","tag-orange-county","tag-things-to-do"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/175368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=175368"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/175368\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/175369"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=175368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=175368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=175368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}