Walt Disney Co. will pay $2.75 million to settle allegations that it violated the California Consumer Privacy Act by not fully complying with consumers\u2019 requests to opt out of data sharing on its streaming services, the state attorney general\u2019s office said Wednesday.<\/p>\n
The Burbank media and entertainment company allegedly restricted the extent of opt-out requests, including complying with users\u2019 petitions only on the device or streaming services they processed it from, or stopping the sharing of consumers\u2019 personal data through Disney\u2019s advertising platform but not those of specific ad-tech companies whose code was embedded on Disney websites and apps, the attorney general\u2019s office said.<\/p>\n
In addition to the fine, the settlement, which is subject to court approval, will require Disney to enact a \u201cconsumer-friendly, easy to execute\u201d process that allows users to opt-out of the sale or sharing of their data with as few steps as possible, according to court documents.<\/p>\n
\u201cConsumers shouldn\u2019t have to go to infinity and beyond to assert their privacy rights,\u201d Atty. Gen. Rob Bonta said in a statement. \u201cIn California, asking a business to stop selling your data should not be complicated or cumbersome.\u201d<\/p>\n
A Disney spokesperson said in a statement that the company \u201ccontinues to invest significant resources to set the standard for responsible and transparent data practices across our streaming services.\u201d<\/p>\n
\u201cAs technology and media continue to evolve, protecting the privacy and preserving the experience of Californians and fans everywhere remains a longstanding priority for Disney,\u201d the spokesperson said.<\/p>\n
The settlement with Disney stemmed from a 2024 investigation by the attorney general\u2019s office into streaming devices and apps for alleged violations of the California Consumer Privacy Act, which governs the collection of consumers\u2019 personal data by businesses.<\/p>\n
Under the law, businesses that sell or share personal data for targeted advertising must give users the right to opt-out.<\/p>\n
Disney\u2019s $2.75-million payment is the largest such settlement under the state privacy act, Bonta\u2019s office said.<\/p>\n
The attorney general has also reached settlements with companies such as beauty retailer Sephora, food delivery app DoorDash and SlingTV for alleged violations of the privacy act.<\/p>\n","protected":false},"excerpt":{"rendered":"Walt Disney Co. will pay $2.75 million to settle allegations that it violated the California Consumer Privacy Act…\n","protected":false},"author":2,"featured_media":175427,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[83654,2820,387,7,83653,9,8,7948,3291,64507,3588,21404,346,5675,24381,68621,4561,3411],"class_list":["post-175426","post","type-post","status-publish","format-standard","has-post-thumbnail","category-california","tag-alleged-violation","tag-app","tag-business","tag-california","tag-california-consumer-privacy-act","tag-california-headlines","tag-california-news","tag-consumer","tag-datum","tag-device","tag-disney","tag-entertainment-company","tag-office","tag-settlement","tag-sharing","tag-state-attorney-general","tag-streaming-service","tag-user"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/175426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=175426"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/175426\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/175427"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=175426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=175426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=175426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}