{"id":176011,"date":"2026-02-13T03:40:07","date_gmt":"2026-02-13T03:40:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/176011\/"},"modified":"2026-02-13T03:40:07","modified_gmt":"2026-02-13T03:40:07","slug":"local-taqueria-featured-in-super-bowl-halftime-overwhelmed-by-joy-annenberg-media","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/176011\/","title":{"rendered":"Local taquer\u00eda featured in Super Bowl halftime \u201coverwhelmed by joy\u201d \u2013 Annenberg Media"},"content":{"rendered":"<p class=\"c-paragraph\"> After a brief appearance in Bad Bunny\u2019s Super Bowl LX halftime show Sunday, Victor Villa, owner and founder of Villa\u2019s Tacos, had one word when asked what the experience has meant for his business: gratitude. <\/p>\n<p class=\"c-paragraph\">It is this same compassionate attitude towards his customers and food that has made the taqueria a staple in the Los Angeles taco scene. <\/p>\n<p class=\"c-paragraph\">Originating in Highland Park, Villa\u2019s first opened as a sidewalk pop-up in <a href=\"https:\/\/www.latimes.com\/food\/story\/2026-02-09\/day-after-villas-tacos-super-bowl-fans-line\" rel=\"nofollow noopener\" target=\"_blank\">2018<\/a>. Villa managed to open his first storefront shop in 2023 and has since added <a href=\"https:\/\/www.latimes.com\/food\/story\/2026-02-09\/day-after-villas-tacos-super-bowl-fans-line\" rel=\"nofollow noopener\" target=\"_blank\">two more locations<\/a>. <\/p>\n<p class=\"c-paragraph\">Rave reviews and prestigious awards, including a Michelin <a href=\"https:\/\/guide.michelin.com\/us\/en\/california\/us-los-angeles\/restaurant\/villa-s-tacos\" rel=\"nofollow noopener\" target=\"_blank\">Bib Gourmand<\/a> \u2014 which recognizes establishments that serve high-quality food at great value &#8211; explain the long lines that Villa\u2019s customers are willing to wait in regularly.<\/p>\n<p class=\"c-paragraph\">\u201cUsually we have lines on the weekends and weekdays, but we\u2019re fast at clearing them,\u201d Villa said. \u201cBut the line hasn\u2019t stopped since I got back on Monday.\u201d<\/p>\n<p class=\"c-paragraph\">Those who come and visit are always attended to by Villa, who makes sure to provide fist-bumps to everyone in line and welcome them. He operates at a high standard, motivated by all that his business represents every day.<\/p>\n<p class=\"c-paragraph\">\u201cI think we represented \u2014 not only the taco community in Los Angeles, the U.S., in Mexico or the world \u2014 but we represented the food and hospitality industry at the highest level,\u201d said Villa, speaking on his Super Bowl cameo. <\/p>\n<p class=\"c-paragraph\">\u201cI\u2019m so grateful that I was able to represent, not only my people, culture or community, but to represent all restaurants and the hospitality group,\u201d he said. <\/p>\n<p class=\"c-paragraph\">After finding out that he would be appearing in the halftime show in December, legal restrictions forced Villa to keep the secret from the rest of his staff. However, as the day got closer, he urged them to be \u201cwatching closely\u201d during the performance. <\/p>\n<p class=\"c-paragraph\">With over 128 million people tuning in on Sunday to watch Bad Bunny perform, the national exposure has drawn plenty of new customers to Villa\u2019s.<\/p>\n<p class=\"c-paragraph\">Rayne Beckman, a Houston native paying a visit for the first time on Thursday, immediately understood the appeal.<\/p>\n<p class=\"c-paragraph\">\u201cI can tell that the owner really cares about the people that he\u2019s serving,\u201d he said. \u201cIt\u2019s been so welcoming and open. This is my first time here, but I feel like I\u2019ve been coming here for months, or years even.\u201d<\/p>\n<p class=\"c-paragraph\">Customers like Beckman hope that the national attention to Villa\u2019s will help them continue to thrive on an even larger scale than before.<\/p>\n<p class=\"c-paragraph\">\u201c[The halftime appearance] allows [Villa] to expand more and bring this culture of love and food to other parts of Los Angeles. <\/p>\n<p class=\"c-paragraph\">Chris Gantan first tried Villa\u2019s last year. He says he has since returned \u201cfour or five times.\u201d <\/p>\n<p class=\"c-paragraph\">\u201cWhen you walk in, it kind of feels like family \u2014 like you\u2019re walking into a family establishment,\u201d he said. \u201cAnd then obviously, the food is really amazing.\u201d <\/p>\n<p class=\"c-paragraph\">He said the restaurant\u2019s appearance in the halftime show was \u201cthe best part of the Super Bowl.\u201d<\/p>\n<p class=\"c-paragraph\">When asked what he feels Villa\u2019s means to the Highland Park community, Gantan said, \u201cit means everything.\u201d<\/p>\n<p class=\"c-paragraph\">This appreciation was mirrored by Villa, who says serving the community has been an \u201chonor [and] a pleasure.\u201d<\/p>\n<p class=\"c-paragraph\">\u201cIt\u2019s been such a blessing. I\u2019m just overwhelmed with joy and gratitude,\u201d he said.<\/p>\n<p class=\"c-paragraph\">Villa\u2019s Tacos\u2019 original location in Highland Park is open every day from noon to 10 p.m. <\/p>\n","protected":false},"excerpt":{"rendered":"After a brief appearance in Bad Bunny\u2019s Super Bowl LX halftime show Sunday, Victor Villa, owner and founder&hellip;\n","protected":false},"author":2,"featured_media":176012,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[29160,83846,30468,413,46866,9168,83849,48,52,51,47,50,49,83848,75662,28196,83847,80314],"class_list":["post-176011","post","type-post","status-publish","format-standard","has-post-thumbnail","category-los-angeles","tag-bad-bunny","tag-benito","tag-bowl","tag-food","tag-halftime","tag-highland-park","tag-holdenn","tag-la","tag-la-headlines","tag-la-news","tag-los-angeles","tag-los-angeles-headlines","tag-los-angeles-news","tag-super","tag-superbowl","tag-taco","tag-villas","tag-yum"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/176011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=176011"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/176011\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/176012"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=176011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=176011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=176011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}