{"id":177026,"date":"2026-02-13T21:31:11","date_gmt":"2026-02-13T21:31:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/177026\/"},"modified":"2026-02-13T21:31:11","modified_gmt":"2026-02-13T21:31:11","slug":"love-and-money-how-much-does-romance-cost-this-valentines-day","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/177026\/","title":{"rendered":"Love and money: How much does romance cost this Valentine’s Day?"},"content":{"rendered":"

SAN FRANCISCO (KGO) — Valentine’s Day is Saturday, and loved ones are spending big this year!<\/p>\n

According to the National Retail Federation, consumer spending on Valentine’s Day this year is projected to reach a record-breaking $29.1 billion dollars.<\/p>\n

Surveyed shoppers said they planned to spend an average $199.78 on gifts, up from last year’s $188.81.<\/p>\n

And on top of gifts, 26% of consumers planned to go out for a romantic date on Valentine’s Day, says polling company Ipsos. But 24% planned to have a romantic night at home instead — and 31% said they weren’t going to observe Valentine’s Day at all.<\/p>\n

Long-term couples know that finances matter the other 364 days of the year.<\/p>\n

A study by Bankrate found that 38% of people in committed relationships completely combine their finances. 36% mix some of their money while still keeping some separate, and 26% keep their financial accounts totally apart.<\/p>\n

But money isn’t the only thing. A Tawkify survey reports that 63% of Americans would marry for love, even if it meant enduring financial hardship.<\/p>\n

Take a look at more stories and videos by 7 On Your Side.<\/a><\/p>\n

7OYS’s consumer hotline is a free consumer mediation service for those in the San Francisco Bay Area. We assist individuals with consumer-related issues; we cannot assist on cases between businesses, or cases involving family law, criminal matters, landlord\/tenant disputes, labor issues, or medical issues. Please review our FAQ here<\/a>. As a part of our process in assisting you, it is necessary that we contact the company \/ agency you are writing about. If you do not wish us to contact them, please let us know right away, as it will affect our ability to work on your case. Due to the high volume of emails we receive, please allow 7 to 10 business days for a response.<\/p>\n

\"Now<\/a><\/p>\n

Copyright \u00a9 2026 KGO-TV. All Rights Reserved.<\/p>\n","protected":false},"excerpt":{"rendered":"SAN FRANCISCO (KGO) — Valentine’s Day is Saturday, and loved ones are spending big this year! According to…\n","protected":false},"author":2,"featured_media":177027,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[84226,37038,37039,7948,12646,7182,26712,4263,30743,24488,101,103,102,104,106,105,6713,37040,84224,69411,84225],"class_list":["post-177026","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-francisco","tag-84226","tag-7-on-your-side","tag-7oys","tag-consumer","tag-consumer-news","tag-finances","tag-gifts","tag-money","tag-relationships","tag-romance","tag-san-francisco","tag-san-francisco-headlines","tag-san-francisco-news","tag-sf","tag-sf-headlines","tag-sf-news","tag-spending","tag-stephanie-sierra","tag-v-day","tag-valentines-day","tag-vday"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/177026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=177026"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/177026\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/177027"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=177026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=177026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=177026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}