{"id":17850,"date":"2025-10-22T14:13:34","date_gmt":"2025-10-22T14:13:34","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/17850\/"},"modified":"2025-10-22T14:13:34","modified_gmt":"2025-10-22T14:13:34","slug":"in-praise-of-dim-lighting-and-naughty-behavior","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/17850\/","title":{"rendered":"In praise of dim lighting and naughty behavior"},"content":{"rendered":"<p class=\"paragraph-block article-body undefined text-left\">The other night, I went to Brazen Head in Cow Hollow. Unlike most restaurants in the city, the 45-year-old self-proclaimed \u201cpublic house\u201d has zero interest in celebrating the copious California sunlight reflecting off the azure bay. <\/p>\n<p class=\"paragraph-block article-body undefined text-left\">Instead, the lights envelop you in an orange glow and are dimmed to the edge of utter darkness, giving a Midwestern grandma-level plate of prime rib and baked potato the feeling of something illicit.<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">Clearly, I\u2019m not the only one to think this.\u00a0\u201cYou can hide in our back corner and no one will see you. We\u2019ve had a lot of people meet each other who weren\u2019t supposed to,\u201d laughed owner Eddie Savino when I asked him about the lighting. \u201cYour secret is safe with us.\u201d<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">This got me thinking about the magic of lighting and how transportative \u2014 even transgressive \u2014 it can be. As someone who resolutely refuses to allow any overhead lighting in her house, barring the kitchen, I am a firm believer that lighting sets the mood. Everything else follows.\u00a0<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">If you\u2019re at a restaurant, light must never beam down onto your table as it would, say, in a police interrogation. Equally offensive is one-note light that spreads blandly across the room. Even though I\u2019m guilty of taking pictures of my food, the best mood lighting should be just dark enough to curb your compulsion to post anything to Instagram. Honestly, I\u2019d rather the vague humiliation of getting out my reading glasses than be able to easily see the menu.\u00a0<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">My sensibilities were confirmed by Keith McNally\u2019s memoir, \u201cI Regret Almost Everything,\u201d released in May. McNally, the founder of some of New York\u2019s most seminal restaurants, including Balthazar, Minetta Tavern, and Pastis, writes that \u201crestaurant design begins and ends with lighting.\u201d He believes that the more side lighting, the more beautiful the room \u2014 and the people in it \u2014 become.<\/p>\n<p><img alt=\"A small, round table with a lace tablecloth, two empty wine glasses, and a vase with red flowers sits between two ornate metal chairs under a hanging lamp.\" loading=\"lazy\" width=\"4500\" height=\"3000\" decoding=\"async\" data-nimg=\"1\" class=\"block lazyloaded\" style=\"color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url(&quot;data:image\/svg+xml;charset=utf-8,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 4500 3000'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'\/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'\/%3E%3CfeComposite operator='out' in='s'\/%3E%3CfeComposite in2='SourceGraphic'\/%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3C\/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=='\/%3E%3C\/svg%3E&quot;)\"   src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2025\/10\/1761142414_701_-S3840x2560-FPNG.png\"\/>Source: Photo Illustration by The Standard<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">San Francisco restaurant designer Wylie\u202fPrice, who began his career in restaurant kitchens before moving into design, concurs. \u201cMcNally\u2019s got that formula: yellowed wire-glass sconces, distressed mirrors, subway tile. Soft, dingy, beautiful.\u201d <\/p>\n<p class=\"paragraph-block article-body undefined text-left\">Price\u2019s San Francisco projects, which include State Bird Provisions, The Progress, and Anchovy Bar, may be very different than McNally\u2019s, but they\u2019re equally thoughtful. \u201cLighting ends up being so crucial in restaurants because two things are playing against each other,\u201d he said. On the one hand, there\u2019s \u201cthe practicality of needing bright kitchen light.\u201d On the other, there\u2019s the need for \u201cmoodier light that makes everyone on a date feel comfortable enough to be vulnerable.\u201d\u00a0<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">Price subscribes to a \u201clayered technique\u201d \u2014 a mix of direct and ambient light, including decorative fixtures like hanging globes, and another layer that\u2019s focused on the actual tables. Not that he wants you to clock any of that. \u201cSometimes lighting is successful when you don\u2019t notice it at all,\u201d he says. \u201cJust like food \u2014 when it\u2019s right, you\u2019re not analyzing the salt and acid. You\u2019re just enjoying it.\u201d<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">With LED lights, which are not as naturally warm as incandescents, now required by California law, lighting a restaurant to code here has become even more of an art. Energy consultant Travis\u202fWade, principal of <a href=\"https:\/\/www.wadeenergy.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Wade Energy (opens in new tab)<\/a>, which helps businesses adhere to Title 24 California Code of Regulations, the state\u2019s master energy rulebook, says the LED options coming out now \u201care incredible, but you don\u2019t want to buy the cheap stuff.\u201d\u00a0<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">He offered up a rule of thumb: Find the maximum wattage your restaurant is allowed to use and work backward. \u201cIf you need 1,000 watts, don\u2019t install one blinding fixture. Use 100 10-watt bulbs,\u201d he said.\u00a0 \u201cSpread the light around and you\u2019ll get atmosphere.\u201d<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">Or feel,\u00a0as writer Serena Dai put it in <a href=\"https:\/\/www.theatlantic.com\/books\/archive\/2025\/05\/keith-mcnally-restaurateur-artist\/682707\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">her story on McNally (opens in new tab)<\/a> for The Atlantic. She wrote: \u201cAfter you try a new restaurant, people typically ask, \u2018How was the food?\u2019 I like to ask: \u2018How did it make you feel?\u2019\u201d Dai continued: \u201cBathed in lighting that critics have called \u2018McNally Gold\u2019 or a \u2018fairytale glow,\u2019 you might feel as though your meal is already a wonderful memory.\u201d\u00a0<\/p>\n<p class=\"paragraph-block article-body undefined text-left\">Locally, I would say, Brazen Head is a place to create such memories. Not because of the food, but because of the clandestine shadows and patinated glow. In a city obsessed with natural light, it\u2019s the opposite that often thrills \u2014 like you\u2019re having a torrid affair with the dark side of San Francisco.<\/p>\n","protected":false},"excerpt":{"rendered":"The other night, I went to Brazen Head in Cow Hollow. Unlike most restaurants in the city, the&hellip;\n","protected":false},"author":2,"featured_media":17851,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[8697,15231,2867,412,101,103,102,104,106,105],"class_list":["post-17850","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-francisco","tag-bars","tag-cow-hollow","tag-off-menu","tag-restaurants","tag-san-francisco","tag-san-francisco-headlines","tag-san-francisco-news","tag-sf","tag-sf-headlines","tag-sf-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/17850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=17850"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/17850\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/17851"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=17850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=17850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=17850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}