{"id":184570,"date":"2026-02-19T13:25:09","date_gmt":"2026-02-19T13:25:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/184570\/"},"modified":"2026-02-19T13:25:09","modified_gmt":"2026-02-19T13:25:09","slug":"san-diego-wave-fc-signs-on-with-playmaker-software","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/184570\/","title":{"rendered":"San Diego Wave FC signs on with PlayMaker Software"},"content":{"rendered":"<p class=\"c-paragraph technology \">NWSL club San Diego Wave FC has signed a multiyear deal with sponsorship management platform PlayMaker Software. It\u2019s the first NWSL client for the startup and the second North American soccer club to bring on the company: PlayMaker announced <a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/11\/12\/playmaker-software-secures-first-major-sports-client\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/11\/12\/playmaker-software-secures-first-major-sports-client\/\">a similar deal with Austin FC<\/a> in November. <\/p>\n<p class=\"c-paragraph technology \">PlayMaker attempts to streamline some of the tedious points of sponsorship deals. The platform uses AI to pull out contract details and track the progress of those activations, as well as build deal proposals. The company works with both sports rights holders and brands (like the popular soda brand Poppi). <\/p>\n<p class=\"c-paragraph technology \">\u201cSoccer has been a great proving ground because these teams are building modern, data-driven partnership operations from the ground up &#8212; they\u2019ve prioritized efficiency and innovation,\u201d PlayMaker Software CEO Hannah Sorkin told SBJ. \u201cBut the same challenges exist across sports. We\u2019re not a soccer platform; we\u2019re a sponsorship platform that soccer happened to discover first.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"NWSL club San Diego Wave FC has signed a multiyear deal with sponsorship management platform PlayMaker Software. It\u2019s&hellip;\n","protected":false},"author":2,"featured_media":184571,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[36841,8858,74,76,75,1083,8859],"class_list":["post-184570","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-diego","tag-deals","tag-nwsl","tag-san-diego","tag-san-diego-headlines","tag-san-diego-news","tag-soccer","tag-womens-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/184570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=184570"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/184570\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/184571"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=184570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=184570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=184570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}